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Book a Demo Products Solutions Resources Company Login Log In Book a Demo Book a Demo Back The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences Why Suzy? Iterative and Connected Research 1st Party Consumer Network Industry Leading Quality Audience Flexible Managed Services Customer Success Log In Book a Demo Back Use Cases Attitudes and Usage Concept Testing Competitive Analysis Consumer Profiling Messaging Positioning Strategy Price Testing Shopper and Category Insights Research Solutions Foundational and Behavioral Insights Innovation and Product Development Creative, Advertising and Marketing Shopper, Tracking and Measurement Tracking Research UX Design Website and Landing Pages Industry Solutions CPG Food and Beverage Finance Media Pharma Retail Tech Log In Book a Demo Back Resources Consumer Insights Blog Webinars and Events Guides and Tutorials The Speed of Culture Podcast Suzy Research Academy Reports & White Papers Research Reports Consumer Behavior White Paper Agile Research White Paper Log In Book a Demo Back Who We Are About Us Leadership Board of Directors Advisory Board News Careers Log In Book a Demo Download our free report ‘The Consumer Evolution & How to Make Sense of Behavior Change’ to learn more! Research Unleashed Products The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences Why Suzy? Iterative and Connected Research 1st Party Consumer Network Industry Leading Quality Audience Flexible Managed Services Customer Success Log In Book a Demo THE SUZY RESEARCH CLOUD * Suzy Insights Powerful enough for complex research projects and easy enough for quick-turn insights * Suzy Live Connecting quant and qual, while handling all the logistics of live research * Suzy Audiences Letting you get iterative insights from the audiences you care about most WHY SUZY? * Iterative and Connected Research Integrating quant, qual, and high quality audiences * 1st Party Consumer Network 1MM+ diverse and engaged consumers * Industry Leading Quality Audience Enterprise security, quality and agency rigor * Flexible Managed Services Access to our team of talented researchers * Customer Success Hear directly from our customers Solutions Use Cases Attitudes and Usage Concept Testing Competitive Analysis Consumer Profiling Messaging Positioning Strategy Price Testing Shopper and Category Insights Research Solutions Foundational and Behavioral Insights Innovation and Product Development Creative, Advertising and Marketing Shopper, Tracking and Measurement Tracking Research UX Design Website and Landing Pages Industry Solutions CPG Food and Beverage Finance Media Pharma Retail Tech Log In Book a Demo USE CASES * Attitudes and Usage * Concept Testing * Competitive Analysis * Consumer Profiling * Messaging * Positioning Strategy * Price Testing * Shopper and Category Insights * Tracking Research * UX Design * Website and Landing Pages RESEARCH SOLUTIONS * Foundational and Behavioral Insights * Innovation and Product Development * Creative, Advertising and Marketing * Shopper, Tracking and Measurement INDUSTRY SOLUTIONS * CPG * Food and Beverage * Finance * Media & Entertainment * Pharma * Retail * Tech Resources Resources Consumer Insights Blog Webinars and Events Guides and Tutorials The Speed of Culture Podcast Suzy Research Academy Reports & White Papers Research Reports Consumer Behavior White Paper Agile Research White Paper Log In Book a Demo RESOURCES * Consumer Insights Hub Our blog with original insights and articles to help you stay informed and plan your next move * Webinars and Events Sign up for our next event or watch past webinars on-demand * Guides and Tutorials Best practices for insights professionals * The Speed of Culture Podcast Tune into The Speed of Culture podcast to learn about shifting consumer trends and how to keep up. * Suzy Academy Expand your knowledge of market research with our educational platform REPORTS & WHITE PAPERS * Research Reports Relevant topics affecting key industries and brands * Consumer Behavior White Paper Learn what drives consumer behavior change * Agile Research White Paper Learn how to create an always-on approach to research looks like Company Who We Are About Us Leadership Board of Directors Advisory Board News Careers Log In Book a Demo COMPANY * About Us * Leadership * Board of Directors * News * NYTechCares * Careers Apply Now LoginLog InBook a Demo Book a Demo Scroll THE SUZY RESEARCH CLOUD UNLEASH THE POWER OF RESEARCH Conduct iterative research, with agency-quality rigor, in less time, and at a fraction of the cost. Book a Demo Explore the Platform TRUSTED BY WHAT SUZY OFFERS DISCOVER WHAT THE SUZY RESEARCH CLOUD CAN DO FOR YOUR BUSINESS Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Book a Demo Explore the Platform ENABLE TEAMS ACROSS YOUR ENTIRE ORGANIZATION Insights Demographics, attitudes & behaviors to measure the business "size of prize" Learn More Innovation Develop products that delight target consumers via business models that drive growth Learn More Creative Develop and launch campaigns that drive demand, awareness, and brand equity Learn More Shopper Understand e-commerce, omnichannel, and effective brand distribution Learn More THE BEST OF AGENCY RIGOR IN AN INTEGRATED SYSTEM DESIGNED FOR THE ENTERPRISE Integrated Quant + Qual Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale. Integrated 1st Party Consumer Network At the core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse and engaged consumers. Enterprise Quality + Security Industry-leading privacy, fraud prevention, and data quality controls so you never compromise quality for speed. Radical Simplicity + Agility Whether it’s one-off questions, robust surveys, or qualitative video interviews, Suzy delivers trusted insights in minutes. Simplified Pricing Subscription based pricing means no project POs, no need for multiple tools, and you’ll never pay cost per response again. Agency Rigor + Support Our team of talented researchers, led by industry veterans, ensures you get the agency-rigor you expect. -------------------------------------------------------------------------------- TRUSTED AND ENDORSED BY MORE THAN 400 LEADING BRANDS ACROSS 22 INDUSTRIES Featured Previous VP, Shopper Analytics & Insights N.A., PepsiCo Jared Johnson VP, Shopper Analytics & Insights N.A., PepsiCo Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer. VP, Shopper Analytics & Insights N.A., PepsiCo Global Head of Insights & Analytics, Mondelēz International Nick Graham Global Head of Insights & Analytics, Mondelēz International We've worked closely with Suzy and the team in really building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback. Global Head of Insights & Analytics, Mondelēz International Senior Consumer Insights & Sensory Analyst, ADM Lindsay Moeller Senior Consumer Insights & Sensory Analyst, ADM I love Suzy's quick "and I mean quick" feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US. Suzy Live was also great and was a great tool during the pandemic when we were unable to host in-person consumer testing and focus groups. Senior Consumer Insights & Sensory Analyst, ADM Senior Manager Customer Promotions & Insights, J&J Pearl Park Senior Manager Customer Promotions & Insights, J&J What I really love, particularly when it comes to Suzy, is that I’m also able to understand the online shopper and that online shopper at a particular retailer. So we’ve used Suzy in so many ways to better understand our retailer’s online shopper, including things such as their experience, what are the search terms they’re looking at, how they’d like to consume their digital media, etc. Senior Manager Customer Promotions & Insights, J&J Chief Insights & Strategy Officer, Hunter PR Heddy DeMaria Chief Insights & Strategy Officer, Hunter PR All these [product] developments you’re adding is making the data more reliable, more valid for me, more usable. MaxDiff is just great, your Monadic Testing; wonderful. Since you started offering these other aspects is just phenomenal. I’ve always been pleased with Suzy but you’re just delighting me time after time. Chief Insights & Strategy Officer, Hunter PR Executive Director Innovation Insights & Trends, Estee Lauder Companies Yvette Marichal Executive Director Innovation Insights & Trends, Estee Lauder Companies Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. it's almost like a co-creation with the consumer which I really love. Executive Director Innovation Insights & Trends, Estee Lauder Companies Head of Consumer Insights, Kraft Heinz Kim Spaid Head of Consumer Insights, Kraft Heinz For an organization to be consumer obsessed, you have to democratize it, and that means a lot of things. It certainly can mean tools, like a Suzy or other applicability to some type of trend platform for them and access for them, but it can also mean, how do I excite my team. Head of Consumer Insights, Kraft Heinz VP, Strategy Director, DDB Erin Wong VP, Strategy Director, DDB Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value in every conversation. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility. VP, Strategy Director, DDB Director, Strategy & Evaluation, Ad Council Catherine Chao Director, Strategy & Evaluation, Ad Council Suzy has so many best use cases. I've been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences. It greatly helps us throughout the strategic process. Director, Strategy & Evaluation, Ad Council VP, Shopper Analytics & Insights N.A., PepsiCo Jared Johnson VP, Shopper Analytics & Insights N.A., PepsiCo Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer. VP, Shopper Analytics & Insights N.A., PepsiCo Global Head of Insights & Analytics, Mondelēz International Nick Graham Global Head of Insights & Analytics, Mondelēz International We've worked closely with Suzy and the team in really building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback. Global Head of Insights & Analytics, Mondelēz International Senior Consumer Insights & Sensory Analyst, ADM Lindsay Moeller Senior Consumer Insights & Sensory Analyst, ADM I love Suzy's quick "and I mean quick" feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US. Suzy Live was also great and was a great tool during the pandemic when we were unable to host in-person consumer testing and focus groups. Senior Consumer Insights & Sensory Analyst, ADM Senior Manager Customer Promotions & Insights, J&J Pearl Park Senior Manager Customer Promotions & Insights, J&J What I really love, particularly when it comes to Suzy, is that I’m also able to understand the online shopper and that online shopper at a particular retailer. So we’ve used Suzy in so many ways to better understand our retailer’s online shopper, including things such as their experience, what are the search terms they’re looking at, how they’d like to consume their digital media, etc. Senior Manager Customer Promotions & Insights, J&J Chief Insights & Strategy Officer, Hunter PR Heddy DeMaria Chief Insights & Strategy Officer, Hunter PR All these [product] developments you’re adding is making the data more reliable, more valid for me, more usable. MaxDiff is just great, your Monadic Testing; wonderful. Since you started offering these other aspects is just phenomenal. I’ve always been pleased with Suzy but you’re just delighting me time after time. Chief Insights & Strategy Officer, Hunter PR Executive Director Innovation Insights & Trends, Estee Lauder Companies Yvette Marichal Executive Director Innovation Insights & Trends, Estee Lauder Companies Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. it's almost like a co-creation with the consumer which I really love. Executive Director Innovation Insights & Trends, Estee Lauder Companies Head of Consumer Insights, Kraft Heinz Kim Spaid Head of Consumer Insights, Kraft Heinz For an organization to be consumer obsessed, you have to democratize it, and that means a lot of things. It certainly can mean tools, like a Suzy or other applicability to some type of trend platform for them and access for them, but it can also mean, how do I excite my team. Head of Consumer Insights, Kraft Heinz VP, Strategy Director, DDB Erin Wong VP, Strategy Director, DDB Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value in every conversation. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility. VP, Strategy Director, DDB Next STAY INFORMED WITH RECENT TRENDS FROM SUZY’S CONSUMER INSIGHTS HUB Consumer Insights Hub Blog Jun 7, 2023 The Suzy Story: How We Disrupted a $100 Billion Industry Blog Jun 7, 2023 Traditional market research is too slow for the modern enterprise. Learn how Suzy disrupted a $100 billion industry to deliver consumer insights right when brands need them. #AskSuzy #mrx #consumerinsights #generativeai Blog Jun 7, 2023 Blog May 19, 2023 Market research and AI: Will generative AI replace market researchers? Blog May 19, 2023 Generative AI will change the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit. [link] #ai #generativeai #mrx #consumerinsights Blog May 19, 2023 Webinars May 17, 2023 State of the Consumer: Unlocking the Power of Generational Spending Webinars May 17, 2023 62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations? Webinars May 17, 2023 Blog, Product May 16, 2023 Uncover hidden insights and make data-driven decisions with Data Explorer Blog, Product May 16, 2023 Data is important to drive consumer insights—but data analysis can take a long time. Learn how to speed up your analysis for faster and more actionable insights with Suzy’s Data Explorer. #dataanalysis #mrx #consumerinsights Blog, Product May 16, 2023 Webinars May 12, 2023 Inside the Mind of the Customer: The Art of Qualitative Research Webinars May 12, 2023 Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions. Webinars May 12, 2023 Get Suzy’s consumer insights newsletter and webinar alerts delivered to your inbox. UNLEASH THE POWER OF RESEARCH WITH SUZY * INTEGRATED AND ITERATIVE * UNPARALLELED SPEED AND SIMPLICITY * AGENCY RIGOR AND SERVICE * A FRACTION OF THE COST Ask Suzy Logo Section Suzy Overview Enable Teams Suzy Clients Testimonials Section2 Stay Informed Unleash the Power of Research Book Demo Bottom 833 SUZY NOW Suzy 625 Broadway, 9th Floor, New York, NY, 10012, United States (845) 218-1088 hello@suzy.com Hours Mon 9am to 5:30pm Tue 9am to 5:30pm Wed 9am to 5:30pm Thu 9am to 5:30pm Fri 9am to 5:30pm Product * The Suzy Cloud * Suzy Insights * Suzy Live * Suzy Audiences * In Home Usage Testing * Market Segmentation Solutions * Foundational * Innovation * Creative * Shopper Company * About Us * Leadership * Board Of Directors * Advisory Board * News * Suzy Cares * Careers * Resources * Insights Blog * Customer Support * Contact Us * Trust Center * Privacy Policy * * * * * * *Representative example of audience responses in the Suzy platform and does not contain actual responses of actual members. © 2018 - 2023 Suzy, Inc. 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