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Pauline Theodora TandiahAbout Me Archive



PAULINE TANDIAH





KONGKOWEditorial, Publication2024
KONGKOW is an editorial newspaper zine that invites you to reflect on the
cultural dilemma Chinese-Indonesians battle with to get in touch with their
cultural roots that have faded over time. In Chinese-Betawi culture, the phrase
"kongkow" refers to an act of gathering and chatting about the past. Through
stories from various generations of Chinese-Indonesians, “Kongkow” aims to spark
discussions about identity crisis and visibility. Engage yourself in discourse
about history, traditions, language, and design through interviews and artworks
by Chinese-Indonesians.

View KONGKOW’s Instagram at @lai.kongkow

↗ Received an Award for Social Impact from RMIT University as part of the annual
capstone awards (2024)


PM:AM Grad ShowBranding, Event Identity 2024
PM:AM is the title of the 2024 graduation showcase for RMIT-SIM’s Bachelor of
Design in Communication Design. The name alludes to the excitement that kicks in
at night, from PM to AM. It is during these hours that our minds light up with
sudden bursts of colourful creativity and ideas, where vision come to life from
dusk to dawn. 

PM:AM positions itself as the embodiment of the radiant glow emanating from our
screens at night — to immerse in an electrifying experience that transcends the
boundaries of time. As the day transitions into night, 
our showcase becomes a portal to a world illuminated by the captivating allure
of technology. 

I led my team as Branding Lead to create the brand identity, including the logo,
color scheme, typography, and application guide. Additionally, I assisted in
supervising the consistency of the brand identity throughout all print and
digital collaterals.  

↗ 21-22 June 2024 @ Ten Square, Singapore
↗ Website: pmam2024.com
↗ Instagram: @pmam___



IJOIJOBranding 2023
IJOIJO is a vegan restaurant that highlights tempe as an alternative plant-based
protein. Coming from the term "hijau," which means "green" in Indonesian, IJOIJO
aims to serve Gen-Zs a sustainable dining experience through the use of
responsibly-sourced materials and biodegradable packaging. IJOIJO is breaking
the stereotype that vegan food is bland and boring. With the casual dining
concept, IJOIJO aims to make vegan food trendy and accessible to all. 

View IJOIJO’s instagram at @ijoijo.sg
Dream Rich Project
Editorial, Web Design, Social Media2021
Dream Rich Project is an editorial microsite and Instagram campaign based on
Rich Brian’s interview with VICE Indonesia. Dive in to the story behind Rich
Brian’s career, his legacy to the Asian music industry, and his connection to
his home in a series of stories and images. Of course, with a dash of humor!

View the microsite here (best viewed on desktop) and the Instagram page at
@dreamrichproj


jOURneyPrint and Packaging2023
jOURney is a physical mixtape born out of my love language of creating playlists
and packaging. The title is stylized to highlight the word “our” from “journey,”
signifying the different human experiences that influenced the choice of songs
and images. According to the listener’s personal experiences, their
interpretations of the mixtape may vary. This journey is ours to take and ours
to create as well. 


LamentationsPublication, Photography 2022
Lamentations is a photo essay zine that talks about my personal journey of loss,
grief, and acceptance. This zine is for those who curse and yell at the sky
because they were reaped of their loved ones.

↗  10 x 16 cm, 32 pp, saddle stitched booklet
↗  Printed for Jakarta Art Book Fair 2022



©2024Portfolio