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 * ebooks
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FUTURE OF MRK. HOW ABOUT SOMETHING REALLY ACTUAL?


HI. I'M MADALINA.


A Str_


WITH OVER A DECADE OF EXPERIENCE IN DIGITAL ASSETS AND BRAND EMPOWERMENT.



It’s said that people with great passion can make the impossible happen. And the
courage to dream big and the tenacity to turn those dreams into reality are the
keys to success. I totally agree.

My journey has been shaped by a lifelong curiosity, an unwavering spirit of
exploration, and keen observation, fostered in an environment where initiative
was always nurture.

In every challenge, I have found an opportunity for growth and learning, knowing
that each day is a chance to do something remarkable. I share the belief that
passion for what we do can bring significant changes and bring dreams to life.
And I’m excited to continue making the impossible possible every day.

In 2018 I founded GronDots Agency, merging a decade-long odyssey in marketing
and communications with an additional layer of support to make my professional
dream a reality.

Now, I’m leading the Digital Performance Team at E.ON Romania, one of the top 3
energy companies in the country and part of the E.ON Group which is one of the
Europe’s largest operators with approx 48 mil customers (5 mil of which are in
Romania). I manage multi-million euro budgets and run innovative digital
campaigns that engage audiences, generate impressive digital sales and improve
the customer experience.



MY SKILLS


Leadership
90
Strategic Planning
95
Problem Solving Orientation
90
Budgeting
95
Analytical Thinking
90
Solid Understanding of Mrk Funnel
95
Creative Thinking
95


LET'S CONNECT


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BRANDING

Specialising in identifying and resolving any potential gaps and weaknesses in
existing branding strategy to take it to new heights.



CREATIVE

Provide innovative strategies and marketing initiatives to help brands achieve
their communication goals.



WEBSITES, UX & UI

Actively engage with customers to uncover their needs and create designs that
maximise adoption, engagement and enjoyment.




PERFORMANCE MARKETING

Completing customer journey with optimised messages and salient offers to
convert interest into sales.



MARKETING AUTOMATION

Plan, build, manage and optimise the marketing automation funnel for increased
productivity and scalability



GROWTH HACKING

Combine technical and marketing skills to extend the company’s reach, influence
consumer behaviour and attract broader target markets.





FRAMEWORK



In my 13 years of experience, I’ve worked with leading organizations in the
corporate, sports, leisure, real estate, hospitality and retail sectors to
create transformative brands and experiences with a strong focus on user
centricity. This user-centric focus has led to the development of my three-step
approach.



INSIGHTS

STRATEGY

ROADMAP


Gain a clear understanding of the audience, market or venue to determine how to
maximise the commercial opportunity.


 * Consumer Insights

It’s necessary to conduct both quantitative and qualitative research to fill in
any gaps in our understanding and gain valuable insights into our audience’s
thoughts, feelings, and behaviors. This comprehensive understanding of our
consumers’ perspectives and actions serves as the foundation for innovative and
impactful creative work.


 * Competitive Mapping

A comprehensive analysis of the competitive environment is conducted to identify
potential market opportunities within the brand’s specific business sector.


 * Brand Immersion & Ecosystem Measurement

Stakeholder interviews and immersive business planning are used to gain a
thorough understanding of the brand, from how it works internally to how it is
perceived externally, resulting in a solid understanding of the company’s
distinctive, value-creating attributes.



Outline the brand’s footprint and actions across the consumer journey, resulting
in a unified vision of the future ecosystem.


 * Brand Strategy

The central organising idea around which a brand can act is encapsulated in a
strategy. This strategic vision provides a clear direction for the organisation
by identifying the highest value opportunity and mapping the contributions of
different entities to ensure a consistent consumer experience.


 * Creative Brief & Communications Architecture

The core consumer insight is distilled into a creative brief to serve as the
starting point for creative conceptual development. Alongside additional
structured communications architecture, this brief will steer brand messaging
and content development, ensuring a consistent and compelling voice across all
media.


 * Ecosystem Vision

This forward-looking perspective helps the brand realise its mission, cultivate
meaningful connections with consumers and streamline operations for the
business. Together, these individual interactions build loyalty, create a bond
with consumers and guide them on their unique journeys.



Oversee the adoption of a strategy that engages, creates talkability and
delivers an effective transformation to the targeted audience.



As creative development approaches completion, a phased implementation strategy
is devised to transition the brand from its current state to the desired future
state. Prioritized work streams are established, allowing the organization to
evaluate the level of effort in relation to the return on investment (ROI).



The new ecosystem is being implemented, component by component, across all
relevant channels. It is continuously optimised in real time, creating a new
market presence where the brand makes conscious choices and maintains consistent
behaviour, even in the face of market dynamics.





MY PROJECTS



With a strategic combination of creativity, data-driven insights and
cutting-edge technology, tailored solutions were created to increase brand
awareness, engagement and conversions.



LARUBO
AW Collection Launch
OPTIMERIX
Comprehensive Marketing Strategy
Emicare Dental & SPA
Performance Marketing Approach
Kilostop
Growth Strategy
Fit4You LeClub
Women’s Day Campaign
RentGuard
Positionating Strategy
SLIMLINE
Digital Marketing Approach
David and Thea
Communication Platform
PharmConnect
Digital Presence



WHAT MY CLIENTS SAY


"I can't praise Madalina's communication skills enough. She have a knack for
understanding our brand's voice and conveying our message to our target
audience. Her clear and concise communication style has strengthened our brand
presence and fostered meaningful connections with our customers."
Roxana IonescuBeauty Industry
"Her ability to develop comprehensive marketing strategies tailored to our
unique needs is unparalleled. Her strategic foresight and attention to detail
have guided us through challenges and positioned us for long-term success.
Working with her has been nothing short of transformative for our business."
Cristian PanaiteMedical Industry
"Collaborating with Madalina has revitalized our creative projects. Her
boundless creativity and innovative ideas have injected new life into our
marketing campaigns. From captivating visuals to compelling copy, she
consistently deliver creative solutions that resonate with our audience and
drive engagement."
Madalina IgnatDental Industry
"Working with Madalina was a game-changer for our business. Their deep
understanding of growth strategies transformed our stagnant sales into
exponential growth. Their insights were invaluable, and their strategic approach
brought tangible results that exceeded our expectations."
Lucian CodreanuPharmaceutical Industry
"Her deep understanding of social media platforms and trends has been
instrumental in expanding our reach and driving engagement. From strategic
content planning to community management, she excel in every aspect of social
media marketing, consistently delivering results that exceed expectations."
Eduard M. AncutaReal Estate Industry
"Thanks to Madalina's expertise in analytics, we now have a comprehensive
understanding of our marketing campaign performance. Her ability to analyze data
and extract actionable insights has been instrumental in optimizing our
campaigns and maximizing our ROI."
Corina DraghiciKids Apparel Industry
"Her expertise in branding has helped us define and refine our brand identity,
creating a cohesive and compelling story that resonates with our target
audience. Her strategic approach to branding has not only strengthened our brand
image but has also fostered brand loyalty among our customers."
Cristina GutauEvents Industry
"I've had the pleasure of collaborating with Madalina on numerous digital
marketing projects, and I'm continually impressed by her expertise in the field.
Her in-depth knowledge of digital marketing trends and techniques has been
instrumental in elevating our online presence and driving measurable results."
Marius CherechesPharmaceutical Industry
"I can't praise Madalina's communication skills enough. She have a knack for
understanding our brand's voice and conveying our message to our target
audience. Her clear and concise communication style has strengthened our brand
presence and fostered meaningful connections with our customers."
Roxana IonescuBeauty Industry
"Her ability to develop comprehensive marketing strategies tailored to our
unique needs is unparalleled. Her strategic foresight and attention to detail
have guided us through challenges and positioned us for long-term success.
Working with her has been nothing short of transformative for our business."
Cristian PanaiteMedical Industry
"Collaborating with Madalina has revitalized our creative projects. Her
boundless creativity and innovative ideas have injected new life into our
marketing campaigns. From captivating visuals to compelling copy, she
consistently deliver creative solutions that resonate with our audience and
drive engagement."
Madalina IgnatDental Industry
"Working with Madalina was a game-changer for our business. Their deep
understanding of growth strategies transformed our stagnant sales into
exponential growth. Their insights were invaluable, and their strategic approach
brought tangible results that exceeded our expectations."
Lucian CodreanuPharmaceutical Industry
"Her deep understanding of social media platforms and trends has been
instrumental in expanding our reach and driving engagement. From strategic
content planning to community management, she excel in every aspect of social
media marketing, consistently delivering results that exceed expectations."
Eduard M. AncutaReal Estate Industry
"Thanks to Madalina's expertise in analytics, we now have a comprehensive
understanding of our marketing campaign performance. Her ability to analyze data
and extract actionable insights has been instrumental in optimizing our
campaigns and maximizing our ROI."
Corina DraghiciKids Apparel Industry






ALL MY KNOWLEDGE IN ONE PLACE


EBOOKS


 * Sale!
   
   
   50 SEO & WEBSITE TIPS
   
   €49.99 €19.99 Add to cart
 * Sale!
   
   
   THE FUTURE OF LEAD MAGNET
   
   €49.99 €19.99 Add to cart
 * Sale!
   
   
   EBOOK TEST
   
   €49.99 €0.99 Add to cart

VIEW ALL EBOOKS



SOME THOUGHTS



CREATIVE OFFICE

Enthusiastically leverage existing customized outsourcing after interdependent
intellectual capital. ... Read more

June 30, 2020

6

RELAXING AT THE POOL

Completely communicate cross-media growth strategies with cooperative web
services. Interactively utilize client-based users without worldwide sources.
... Read more

June 30, 2020

0

HAPPY BIRTHDAY THOMASI

Enthusiastically leverage existing customized outsourcing after interdependent
intellectual capital ... Read more

June 30, 2020

0

VIEW ALL POSTS



LET’S KNOW EACH OTHER BETTER

Have a different question that’s not covered above? Or just wanna chat? Feel
free to enter your email below or use the contact details.

Email Address




ADDRESS

Pta Presei Libere 3-5, Bucharest, Romania

EMAIL

talk@madalinastanculescu.com
madalina@grondots.com


PHONE

(+40) 749 883 172
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© 2024 by Madalina Stanculescu, LLC



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