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THE 14 BEST PRODUCTS TO BUY FROM E.L.F. COSMETICS


Story from Beauty


WE TRIED £123 OF E.L.F. COSMETICS PRODUCTS & HERE ARE OUR HONEST THOUGHTS

Venus Wong
Last Updated 26 September 2024, 12:00

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Begin Slideshow

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable
beauty, it has always been a trusted training ground for people who wanted to
experiment with makeup without breaking the bank. Many of us still remember the
days of blush sticks and eye shadow palettes that would cost a fiver or less.
Somewhere along the way, the brand has evolved from our go-to for cheap makeup
in a pinch to a well-respected source for products that offer impressive quality
for the price tag.

Just look up e.l.f. on TikTok and you will be inundated with effusive praise for
the brand’s “dupes”, which provide staggeringly similar versions of mega-popular
makeup products for a fraction of the cost. Some recent viral bangers include
the Halo Glow Liquid Filter (the more affordable twin to Charlotte Tilbury’s
Hollywood Flawless Filter), and the Glow Reviver Lip Oil, which gives Dior’s £33
version a run for its money at a mere £8. Ahead, our editors have tested the
brand’s buzziest recent makeup and skincare drops, along with longtime
favourites, to see which of them are deserving of a spot in your beauty bag.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff.
All of our market picks are independently selected and curated by the editorial
team. If you buy something we link to on our site, Refinery29 may earn
commission.

Begin Slideshow

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The 14 Best Products To Buy From e.l.f. Cosmetics
Beauty • Makeup
written by Venus Wong





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