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SHOWCASE IDX REVIEW: IS SHOWCASE IDX THE BEST IDX PLUGIN FOR WORDPRESS?

 * Posted December 17, 2020

Disclosure: Our blog is reader-supported which means that if you click on some
of our links we may earn a commission.


SHOWCASE IDX REVIEW 

Real estate is becoming more competitive for real estate agents than ever
before. With the market heating up and on an upwards trend, for the first time,
the number of agents is beginning to outnumber the number of actual listings on
the market. As a real estate agent, the most important activity that will ensure
a healthy and sustained business is generating new leads. By having a strong
pipeline of customers coming in, you can outperform your competition and secure
your place as a top performer in the marketplace.



To generate new leads, real estate’s aspiring to become top performers in this
competitive environment need to invest in the proper tools and resources that
will support their agenda. One of those tools is Showcase IDX, a leading real
estate search and consumer engagement platform. Showcase IDX is also our editors
choice for best IDX WordPress plugin for your real estate website. The platform
helps agents, teams, and brokers, generate leads, improve their websites, and
stand out from their peers. Continue reading for our Showcase IDX review.


MORE ABOUT SHOWCASE IDX?

Founded in 2013, Showcase IDX was developed to provide better marketing tools
for agents. IDX is short for internet data exchange which essentially allows
agents to connect their website with the local MLS saving them the time and
trouble manually entering new listings. The company bridges the gap between real
estate agents and software engineers to bring a suite of services through the
Showcase IDX platform that empowers agents to generate new leads faster and more
effectively. Over 6 million customers used IDX search on agent and broker
websites just last year alone. Agents experience an 83% lift in traffic from
Google due to the usage of Showcase IDX. In 2019, the platform was nominated to
be the leading IDX WordPress plugin for real estate.

With a mission to democratize technology for agents and brokers, it’s no
surprise the company has launched many innovative products that help people find
and buy their dream home. Powered by innovative cloud-based tools, Showcase IDX
helps agents and teams provide a consistent and exceptional experience at scale.

Showcase IDX has several features and integration customers, and agents will
really enjoy. Customers can get the experience they expect from the MLS such as
listings with unique local information, portal quality property search,
automated messages, and targeted campaigns. With a supportive community in
place, agents can keep improving your business and usage of Showcase IDX over
time.

Visit Showcase IDX and Claim a 10 Day Free Trial


SHOWCASE IDX REVIEW OF THEIR PRODUCTS AND SERVICES 

Showcase IDX has a total of four core products and services available to their
clients broken up among two plans. The platform is made up of search and
results, listing pages, mapping, and CRM tools. Each of these products and
services is beneficial for agents and brokers to use when generating new leads
on their sites.


IDX SEARCH AND RESULTS 

Showcase IDX guarantees a portal-quality property search. The search tool gives
buyers and sellers the ability to search with the most advanced IDX property
search available. When a potential customer lands on your site, the unique set
of consumer tools are designed to quickly engage your site’s visitors to drive
conversion into possible leads. Having a professional website is a great
extension of your brand and if customers know they can leverage tools on your
site when searching for a home, then they most likely will visit back again and
work with you.

The Showcase IDX plugin installs within minutes. The search technology
seamlessly combines advanced map-based searching with the ability to focus on
search detailed MLS features without overwhelming the user. Most customers are
using their mobile devices when house hunting and the search tool happens to
work great on mobile too.

There is an automation feature built-in as well. Create a system that automates
your follow-ups with personalized content that will engage your potential
clients. All data housed in the search refreshes every 15 minutes. Also, you can
customize the look and feel of your search. Easily add the IDX search and
engagement tools with your overall design and keep your site looking more
professional.

Another great feature of the search is that you can create custom searches and
hot sheets that highlight the best parts of the local neighborhood. For example,
you can share different restaurants and hot spots for entertainment within the
neighborhood.


LISTING PAGES 

A book is often judged by its cover on the web. The way you present your website
and listings on the web will directly impact the brand perception you portray
with potential clients. With Showcase IDX, you can stand out with stunning real
estate listing pages. By having professional and aesthetically appealing
listings, you are more likely to attract and capture new leads.

Listing pages by Showcase IDX lets you compete against some of the larger real
estates platforms like Zillow, Redfin, and Trulia. Listing pages is a simple and
affordable tool that real estate agents can leverage to make their site more
competitive. Why is having your own listing page so important? Did you know that
95% of home buyers visit real estate agents’ websites during their home search?
However, only 32% of real estate agents have their own website separate from the
brokerage site.

A great feature of the Showcase IDX WordPress plugin is that it turns your
website and marketing into a living platform. Customers will receive drip emails
with new listings, be shown continually updated hot sheets, and detailed listing
pages. Your website will be a living and breathing platform for all potential
clients to use as a resource.

One of the most common problems home buyers have is finding all the complete
information in one place. The bounce rate on websites is high when not all of
the listing information is presented. This could also be frustrating for the
buyer as they have to hop around sites to find the info they were looking for.
The good thing with Showcase IDX listings is that you will be able to keep
visitors on your site longer. Every piece of MLS information and premium
property data is presented with the listing page.


SHOWCASE IDX MAPPING 

Delivering a high-quality, personalized experience that keeps visitors on your
website longer is the key to capturing more buyer and seller leads. Showcase IDX
features state-of-the-art mapping IDX that completely delivers a whole new
experience for visitors. The maps are more tailored than the generic google map
driven competitors. Zillow, Redfin, and Trulia all have generic maps that lack
detailed information. With Showcase IDX, an agent can stand out with their own
custom map powered by the same technology powering Facebook, The Weather
Company, Adobe, Snap, and Mastercard.

With the mapping feature, you can highlight your expertise in the local market.
Create hyperlocal searches and edit polygons to target your niche. Leverage hot
sheets to showcase the best areas around town that clients would be interested
in. Mapping gives more detail in a visually appealing and unique approach.


CRM TOOLS 

Having an all-encompassing CRM tool makes a big difference in real estate. The
ability to manage your leads and maintain a level of organization can have a
significant boost to overall efficiency for the agent’s business. With Showcase
IDX, real estate agents gain access to an integrated real estate CRM tool that
enables the ability to view insights into your clients, prevent opportunities
from slipping through the cracks with automated follow-ups, and effortlessly
manage your team. The CRM tool is included with the WordPress IDX plugin.

Additionally, Showcase IDX integrates with other tools such as LionDesk, Follow
Up Boss, and many others. With Showcase IDX CRM, you can effectively use the
lead generation tools to capture and automatically sync your contact
information. The great part about using the CRM tools is that it learns in
minutes, not months. The tool adapts to your process while at the same time
won’t slow down sales and will not require IT support. The CRM is easy to learn
and highly accessible to customize. This enables agents to focus on what matters
in their business which is managing and developing their client relationships.

A great feature of the Showcase IDX CRM is that you can automate a lot of the
workflow’s agents may currently do manually. Examples include emails with new
listings, hot sheet updates, and assigning leads manually to the agent team.
Plus, you can also use the CRM tools to automate tasks with a personalized touch
and connect existing tools at the same time. This enables real estate agents and
brokers to be much more organized using the CRM versus handling the work
manually.

Image Source: Showcase IDX
Visit Showcase IDX and Claim a 10 Day Free Trial


WHO SHOULD USE SHOWCASE IDX?

Real estate agents and brokers that are serious about systematizing their
business and generating stickier leads should highly consider Showcase IDX as a
strong resource for their business. The platform is great primarily for those
that have had some experience in the business already. Ultimately, there might
be little value for a new agent to use the platform as they haven’t necessarily
set up their business. Someone who has created a deal flow pipeline has
completed several transactions and has a firm understanding of how best leverage
paid resources should consider Showcase IDX as a great tool.


WHAT IS SHOWCASE IDX PRICING? 

Like any resource or tool, there are fees associated with using Showcase IDX.
The good news is that the company does offer a 10-day free trial to allow users
to see how the platform works and whether or not the tool is right for them.
After a few days of using Showcase IDX, an agent or broker should be able to
make a judgment on whether they want to cancel or continue their membership.
With Showcase IDX, there are two plans. Real estate agents and brokers can
choose from either the Essentials Plan or Premium.

The Essentials plan costs $59.95 per month and subscribers can have up to two
agents and five administrative users. Features included are live MLS search and
listings updated every 15 minutes, lead capture and routings, SEO Optimization
tools, Integrated CRM, Facebook and Google Lead signup, Advanced polygon map
search. Integration with more than 1,000 apps through Zapier, and Google
Analytics listing page tracking.

Also available is the Premium plan which costs $99.95 monthly and offers
advanced tools with integrations to do more on the agent’s website. You can have
up to five agent users instead of the two that the Essentials plan offers.
Features included are everything in the Essentials plan plus the ability to
display demographics on listing pages, the ability to exclude locations from
search results, eight additional map styles, the ability to feature listings by
agents or offices at the top of the listings, and real-time CRM lead data
integrations.

There are no setup fees with either plan or if you choose to go with the annual
payment option, you can get 2 months free. A perk that Showcase IDX extends to
users is the lack of requirement for a credit card on file to use the trial
offer. Usually, it is a common practice by software companies to take the card
upfront which makes it more difficult to cancel the plan afterward. Also, the
trial does include live MLS data and access to all premium features.


WHAT ARE THE PROS AND CONS? 

When reviewing any product or service, it is important to look at both sides of
the table for customers to truly have a 360 understanding. Showcase IDX is no
different. There are both pros and cons to using the platform.


SHOWCASE IDX PROS 

The big selling point behind Showcase IDX is that it does provide highly
customizable searches with added demographic information available. Also, the
polygon-based map search tools give home shoppers a desirable way to locate
appealing properties. Plus, there are integration capabilities available through
Zapier which sets up Showcase IDX as a great choice for real estate agents who
prefer the CRM, lead generation, and marketing applications they are already
using. With Showcase IDX, you can use them all. Finally, a great perk Showcase
IDX offers to anyone is a free trial without any commitments and full access to
premium tools. There are options for month-to-month billing too which sets it
apart from competitors who typically offer annual plans only in the software
space.


SHOWCASE IDX CONS 

A major limiting feature of Showcase IDX is that it only works with WordPress
websites. If the real estate agent is not using WordPress for their website,
then Showcase IDX is not an option they can use. One other red flag is that
Showcase IDX advertises that it supports over 69 MLS markets including 18 of the
20 largest MLS agencies but in reality, is not available in every market.
Finally, Showcase IDX is on the pricier side of IDX plugins for real estate
professionals. Other budget-friendly options start as low as $35 per month.
Despite what some may consider as too high of a price, on average Showcase IDX
does provide good value based on the features it makes available. That said, it
may not necessarily be great for real estate agents or brokers looking to save
on cost.


OVERALL RATING 

Based on weighing the pros and the cons, Showcase IDX gets a solid score
overall. The platform really does make it easy to integrate IDX functionality
right into your existing real estate website. Also, believe it or not, but the
fact that the platform does have so few premium features is what makes it so
easy to use. Most other platforms charge setup fees and an annual contract.
However, Showcase IDX shines among the pact by doing the opposite avoiding any
setup fees to charge customers and providing a monthly plan. Customer sentiment
also remains high from users who have used or currently use Showcase IDX for
their business.


 FINAL THOUGHTS ON SHOWCASE IDX 

There is no doubt that Showcase IDX delivers a powerful product and service for
real estate agents and brokers. There is the serious value gained from all the
features available on the platform. However, it is a negative that you must be a
WordPress user to gain access to this great resource. That said, if you have
WordPress, you can leverage Showcase IDX to add property search functionality to
your site which gives you as a real estate professional the edge to compete
against big-name home buying shopping portals like Zillow, Redfin, and Trulia.
Your site becomes even more powerful for your business with the built-in lead
capture and integration tool.

The main benefit is that Showcase IDX offers a simple product with
easy-to-understand pricing. Showcase IDX is a great solution that many real
estate agents and brokers can take advantage of for granted if they are using
WordPress. Take advantage of this powerful service and stand out from your real
estate competitors with a professional-looking lead generating website machine.

Visit Showcase IDX and Claim a 10 Day Free Trial



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