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Text Content

CREATING BETTER CUSTOMER RELATIONSHIPS WITH HIGH-VALUE CONVERSATIONS

A SUCCESSFUL CONVERSATIONAL BUSINESS STRATEGY REQUIRES HIGH-VALUE MESSAGES THAT
ARE EXPECTED, TIMELY, AND RELEVANT. BUT WHAT ARE THE KEY COMPONENTS TO HIGH
QUALITY CONVERSATIONS?

Despite the rise of mobile and the growth of digital channels, the customer
journey is still a deeply personal experience. Customers don’t just want to make
a purchase – they want to interact, ask questions, leverage your expertise, and
ultimately feel like they’re doing business with someone they can trust. In the
context of a traditional buying experience in a brick-and-mortar storefront,
this can be as simple as having an employee strike up a conversation as
customers shop. But how do you replicate this experience on digital channels?

Since people already use messaging to engage with friends and family, your
customers are naturally drawn to messaging as a way to interact with your brand.




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