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FreeWheel’s TV and video advertising technology is built for today’s
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INSIGHTS

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IT’S ONLY LIVE ONCE: HOW TV ADVERTISERS CAN CAPTURE AUDIENCES IN THE MOMENT

This new report breaks down the what, where, and why of advertising in live
events, with a focus on how advertisers and programmers should approach live
event advertising on streaming. It’s only live once, so as an industry, we need
to get it right.

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FREEWHEEL VIEWER EXPERIENCE LAB: IMPROVING THE QUALITY OF AD EXPERIENCES

This third report from FreeWheel’s Viewer Experience Lab explores what factors
contribute to a low-quality ad experience and how content owners can improve ad
experiences for viewers in order to provide brands with the best results.

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UNLOCKING THE POTENTIAL FOR INDEPENDENT PROGRAMMATIC DEMAND ON CTV

FreeWheel’s State of Programmatic Independent Demand report explores how
independent agencies capitalize on programmatic CTV, diving into one of the
largest available datasets on the usage and monetization of professional,
rights-managed, ad-supported video content in the US.

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