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 * Carnism
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 * Carnism
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   * Carnism and Relational Literacy
   * Climate Carnism
 * What We Do
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   * #CatchOnToCarnism
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   * Our Impact and Transparency
 * Get Involved
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WE DON’T HELP PEOPLE SEE DIFFERENT THINGS. WE HELP THEM SEE THE SAME THINGS,
DIFFERENTLY.


WATCH AND LEARN


FIRST EUROPEAN RESTAURANT TO SERVE CATS?

MEOW! Or EW? Would you eat this kitten? The chefs at La Table Suisse are cooking
up a storm with their new recipe—cat stew. And don’t stop watching: the video
has a surprise ending!

WATCH VIDEO


THE SECRET REASON WE EAT MEAT

This 17-minute animated video provides startling yet little-known facts about
the psychology of eating meat.

WATCH VIDEO


KITTENGATE: OUTRAGE AFTER CLIMATE SCIENTIST FEEDS KITTENS TO DINERS

In shocking images obtained from the ECO27 summit, attendees are eating what
they believe to be cream of chicken soup when renowned climate scientist Dr. Jay
Kumari leaps to the podium and announces he’s swapped the chicken with kitten.
Watch to find out why.

WATCH VIDEO


TEDX: BEYOND CARNISM AND TOWARD RATIONAL, AUTHENTIC FOOD CHOICES

Learn why Dr. Melanie Joy says that without awareness, we can’t make our food
choices freely.

WATCH VIDEO


GOLDEN RETRIEVER BURGERS TRENDING?! #CATCHONTOCARNISM

This man is eating a golden retriever burger, with cheese made from horse’s milk
on a bun glazed with canary’s eggs.

He doesn’t feel disturbed, though, because his brain is plugged into a matrix.

This is the matrix of carnism.

WATCH VIDEO


WHAT TO SAY TO VEGANS—ACCORDING TO A PSYCHOLOGIST

According to a psychologist, what two words can you say to a vegan that can
change everything?

WATCH VIDEO


WHAT IS CARNISM?

Carnism is the invisible belief system that conditions people to eat certain
animals. Carnism is essentially the opposite of veganism.

READ MORE


WHY WE LOVE DOGS, EAT PIGS, AND WEAR COWS: AN INTRODUCTION TO CARNISM

This bestselling and groundbreaking book is in print in seventeen languages. The
10th anniversary edition features a new foreword by Yuval Harari, updated text,
and an afterword by Melanie Joy.

Find out more




CENTER FOR EFFECTIVE VEGAN ADVOCACY

Transforming carnism requires a two-pronged strategic approach of weakening
carnism and strengthening veganism. Our Center for Effective Vegan Advocacy
works to strengthen veganism by increasing the impact of vegan advocacy
worldwide.

Find out more


CARNISM AND RELATIONAL LITERACY

Carnism is maintained by the same “nonrelational” mentality that drives all
forms of oppression and abuse—and that weakens the vegan movement. This
mentality causes us to relate to other humans and nonhumans in a way that’s
dysfunctional. Therefore, building relational literacy—the understanding of and
ability to practice healthy ways of relating—is essential to both ending carnism
and creating a more compassionate and just world for all beings.

Find out more



There’s plenty of information in Why We Love Dogs, Eat Pigs, and Wear Cows, and
insight, and argument. But the true achievement of this book is that it reminds
us of what we already know. With eloquence and humility, Melanie Joy … reminds
us of who we are.

JONATHAN SAFRAN FOER

A few years from now, “carnism” will be a household term, and how we think about
eating animals will be fundamentally altered.

MANEKA SANJAY GANDHI

Why We Love Dogs, Eat Pigs, and Wear Cows is a must-read book for everyone who
is horrified by the idea of eating dogs, but eats pigs, cows and chickens.

PETER SINGER

Carnism is one of the most thought-provoking concepts in decades.

HEATHER MILLS

Carnism is a revolutionary concept that neither animal advocates nor meat eaters
can afford to ignore.

JOHN ROBBINS

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CARNISM IN THE NEWS





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© 2022 Beyond Carnism


ORDER HOW TO END INJUSTICE EVERYWHERE!

Melanie Joy's new book, How to End Injustice Everywhere, offers both an
examination of nonrelational systems and practical tools to help raise
awareness, reduce infighting, and build more resilient and impactful justice
movements.

Order your copy now

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