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RICHEST UTAH NATIVE VOWS TO GIVE AWAY 90% OF HIS BILLIONS


JEFF T. GREEN, THE BRAINS BEHIND THE TRADE DESK AND WHO IS WORTH $5.7 BILLION,
WANTS TO BE PART OF THE “MOST IMPORTANT PHILANTHROPIC ENDEAVOR TO THIS POINT IN
WORLD HISTORY.”

(Courtesy photo) Billionaire Jeff T. Green, CEO of The Trade Desk, has vowed to
donate "at least 90%" of his wealth to philanthropic causes.

By Peggy Fletcher Stack
  | Nov. 16, 2021, 3:00 p.m.

With a net worth pegged at $5.7 billion, Utah native Jeff T. Green is now
believed to be the wealthiest person who hails from the Beehive State.

He announced Tuesday that he has signed The Giving Pledge by committing to share
“at least 90% of his wealth” in his life or at his death with philanthropic
causes.

Green, who now lives in Southern California, is the CEO and chairman of The
Trade Desk, an advertising technology firm he founded in 2009.

“I’m honored to join The Giving Pledge that you created,” Green wrote in a
letter to Bill and Melinda Gates and Warren Buffett, who launched the effort in
2010 with dozens of participants in the United States. “I believe that if I and
the 224 pledgers before me live up to our pledges, this movement may be the most
important philanthropic endeavor to this point in world history. I’m inspired. I
want to do my part to keep this effort moving.”

The Trade Desk executive went on to describe an encounter he had as a teen with
a homeless man and wondered, “Why is he out there on the streets in the December
cold while I am living a more comfortable life?”



Like many others, Green said he grew up worrying about money.

“At a young age, I remember waiting in line with my mother for government food
distributions,” he wrote in the letter. “Until well into adulthood, I constantly
worried about having enough money to make ends meet. But it was never really
about the money itself. It was always about what money can do.”



He believes that “smart, rational, passionate, motivated, focused, incentivized
people” can use their resources “to change almost anything.”

Green has set up a family foundation, called Dataphilanthropy, whose mission is
that “passionate, yet data-driven, rational philanthropy is the most effective
way to deploy capital against humanity’s toughest problems,” he said. “We will
invest in projects where we can apply data to understand progress, mistakes and
opportunities. We will invest in communities, business and people with both time
and money.”

The foundation “will focus on initiatives where hypotheses can be developed and
tested with data, and then scaled based on performance and with the active
involvement of key stakeholders.”



Initial investments have included a mentoring scholarship program at California
State University Channel Islands that “helps students stay in school and
graduate,” the release said. “Based on an analysis of dropout data, the program
has improved graduation rates by helping students avoid key events that tend to
lead to withdrawal.”

Dataphilanthropy also has provided scholarships to children and teenagers
struggling with cancer, he said, “through The Ruth Cheatham Foundation, in order
to help them stay in education during and after treatment.”

On top of the majority of his wealth, Green promises to “give of my time, my
most precious commodity,” he said, “to allocate those funds deliberately, and to
be personally engaged.”

Another prominent Utahn, Jon Huntsman Sr., also signed The Giving Pledge, in
which wealthy individuals vow to donate at least half their wealth to charitable
causes. Huntsman, who died in 2018, famously argued the bar should have been set
at 80%.

pstack@sltrib.comFollow @religiongal

Donate to the newsroom now. The Salt Lake Tribune, Inc. is a 501(c)(3) public
charity and contributions are tax deductible


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