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Book Free Strategy Call



ADD YOUTUBE ADS TO YOUR
GROWTH STRATEGY.

Plan, create and launch successful YouTube advertising campaigns that focus on
revenue, not brand awareness.

Book Free Strategy Call
See pricing


Your browser doesn't support this embedded video.

We're doing this for brands like:
and counting!


TRUSTED BY OVER 9+ GROWTH TEAMS AT COMPANIES LIKE:


8 markets
In EU & US

We've made YouTube work in multiple markets & languages.

€3 M+
YouTube Ad Spend

In D2C e-commerce, leveraged to maximise ROAS & direct revenue.

47,5x
Better ROAS

Compared to results generated with Google's best practice for YouTube ads.

GETTING
YOUTUBE
ADS
TO
WORK
ON
DIRECT
RESPONSE
IS
HARD.
‍
WE
MAKE
IT
A
LOT
EASIER
BY
APPLYING
A
THREE-STEP
PROCESS
THAT
HELPED
SCALE
BUSINESSES
IN
B2B
&
D2C,
ACROSS
EIGHT
MARKETS.


GETTING
YOUTUBE
ADS
TO
WORK
ON
DIRECT
RESPONSE
IS
HARD.

WE
MAKE
IT
A
LOT
EASIER
BY
APPLYING
A
THREE-STEP

PROCESS
THAT
HELPED
RELIABLY
SCALE
BUSINESSES

IN
B2B
&
D2C,
ACROSS
EIGHT
MARKETS.



WHAT YOU GET:

Book Free Strategy Call
See pricing



A MORE ROBUST ACQUISITION CHANNEL

Stop fully relying on Facebook (Meta), TikTok, and influencer marketing and
start diversifying your acquisition channels to prevent being at the mercy of
Facebook’s performance decline.


AN EXTRA REVENUE-DRIVING CHANNEL

Explore a new channel to scale customer acquisition, without the headache of
endlessly having to replace creatives (we spent €1M on a single creative).


A PROVEN AD CREATIVE BLUEPRINT

Craft your very own modular YouTube ad creative that’s designed to achieve one
thing: Revenue. Avoid the opportunity cost of not running creatives native to
the platform.


A HIGHER-QUALITY AUDIENCE

Most Facebook ads are watched with sound off, with the average video playtime
being 5-10 seconds. On YouTube, 95%+ ads are audible (according to Google) -
meaning sound is turned on. A view on YouTube means a video has been watched for
30+ seconds.

Book a demo with Chris
See pricing



HOW YOUTUBE COMPARES

This is why YouTube ads need to be part of your advertising strategy.

Book Free Strategy Call


FACEBOOK / INSTAGRAM (META)

 * lower average video playtime
 * 50-100% lower avg. session duration and pages/session (Google Analytics)
 * 85% of videos are watched without sound
 * Building qualitative / pre-qualified retargeting audiences costs 10x more


TIKTOK

 * lower average watch-time per video (2-3 seconds)
 * 50-100% lower avg. session duration and pages/session (Google Analytics)
 * less time to capture attention (see watch-time)
 * Building qualitative / pre-qualified retargeting audiences costs 10x more


INFLUENCER

 * harder to scale / requires large teams
 * heavily dependent on discounts codes
 * higher content risk as influencers are responsible
 * extreme overlap with Meta ads cause attribution problems

Book a demo with Chris


HOW WE CAN HELP YOU SCALE

We built an efficient process that enables you to get started in just three
steps.


STEP #1


SET UP

Most brands fail at this step already: creating a native YouTube ad creative.
Using a questionnaire and in-depth research, we'll outline the perfect hook,
content, and call to action for your creative, so we’re able to produce a
YouTube-native ad that generates revenue.


OUTPUT

Ad creative script & templates


STEP #2


HIGH-INTENSITY TESTING

Within 3-4 weeks, we are testing creative variations, audiences and combinations
thereof to find what scales. In most cases we already come close to the target
ROAS we set before starting.


OUTPUT

Winning creatives & audiences;
Reaching our ROAS-target


STEP #3


SCALED ACQUISITION

After we the winning creatives and audiences, we’re heading into the scaling
phase. From there on, we’ll make sure you are steadily generating & increasing
new customer revenue through YouTube.


OUTPUT

New customer revenue at scale




WHY YOUTUBE?

Here is how YouTube compares to other channels, and why it's the better option.

Better targeting


YouTube offers a variety of targeting options other socials don’t. You can
target based on user intent, and layer all targeting options to pinpoint your
ideal customers and/or be more specific in your messaging.

More engaged consumption


On Facebook 85% of users don’t listen to your videos, on YouTube, 95% do. This
stronger user engagement makes YouTube the better advertising channel to
generate new customer revenue across the board.

Creative scalability


As a growth-leader, you know the pain of having to be on top of ad fatigue all
the time. With YouTube, we’ve seen creatives surviving up to €1M in ad spend,
while still generating significant revenue results. YouTube can out-scale every
other social platform with less work.

IOS 14 and tracking issues


Apple's IOS 14.5 Update made advertising relying on third-party data a thing of
the past (you noticed it on Facebook). As the second-biggest search engine in
the world, YouTube has a significant database of second-party data, enabling you
to do advertising like the IOS update never happened.


Book a demo with Chris
See pricing



SELL TO CUSTOMERS WHEN THEY’RE READY TO BUY


SELL TO CUSTOMERS WHEN
THEY’RE READY TO BUY

Targeting based on intent or search data is a method that is native to Google
and YouTube. That way, we can leverage a data about a user's search history to
know when he/she is ready to buy.

Book Free Strategy Call

Your browser doesn't support this embedded video.

Book a demo with Chris


BUILD BETTER RETARGETING AUDIENCES FOR LESS

Building high-quality retargeting audiences is 10x cheaper on YouTube compared
to Facebook. For example, on Facebook, you often pay €1 - €2 per click, while on
YouTube, we can retarget a pre-qualified audience who showed interest and
watched your ad for 30 seconds (sound on) for as cheap as €0.05 - €0.10.

Book Free Strategy Call

Book a demo with Chris


STOP RELYING ON A SINGLE
ADVERTISING CHANNEL

See how you can expand your customer acquisition to channels besides Facebook,
TikTok, or influencer marketing.

Book a demo with Chris
See pricing



IS IT REALLY WORKING?

We're not into buzzwords. Our only focus is generating a return for you, and
these people already appreciate that fact.

“I had the pleasure to work with Christian on multiple digital projects for
NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing
project where he paved the way for excellent results.“

Johannes Kliesch
Managing Director & Founder
at SNOCKS

“waterdrop® has massively scaled both in online revenue and general structure
while having Christian as a Head of Online.“

Bermet Ysmailova
Former Teamlead E-Commerce at waterdrop

“I had the pleasure to work with Christian on multiple digital projects for
NIVEA, NIVEA MEN and Labello. I remember his drive in our performance marketing
project where he paved the way for excellent results.“

Philipp Ennemoser
Former Head of Web at IKEA

“Chris' brilliant out oft he box thinking combined with an amazing expertise in
performance marketing, are critical success factors for every project.“

Sascha Doubek
Digital Transformation Lead at Ottakringer


LET'S TALK ABOUT HOW WE CAN MAKE YOUTUBE WORK FOR YOU

Book Free Strategy Call



FREQUENTLY ASKED QUESTIONS

We're working hard to give you all the answers, as we believe that every brand
should get YouTube working for themselves. Anything we've missed?

About YouTube
Working with us


DOES YOUTUBE WORK FOR EVERY TYPE OF COMPANY?

Yes, YouTube ads can work for both B2C and B2B, considering you have the basics
right.

We don't recommend YouTube ads for e-commerce D2C businesses with less than
€100.000 revenue per month and/or less than €1.000 marketing spend per day in
other channels.

We recommend you to scale search, shopping and Facebook ads first, before
starting out with YouTube.

The barrier to start YouTube ads is higher, due to production costs of creatives
& a more extensive initial research & setup.




WHAT IF WE ALREADY TRIED YOUTUBE, AND IT DIDN'T WORK?

We found that many clients made this experience. There are a few major reasons
why YouTube might not have worked for you.

First, the creative. You most likely used short form creatives (less than 2
minutes), potentially a TV commercial or ad creatives you ran on
Facebook/Instagram. That's not the way to go. We have built a system that helps
you structure YouTube ad creatives the right way.

Secondly, targeting. You can target broad, but it will not get you the ideal
outcome. On YouTube, you have the chance to also target intent data (based on
search queries happening on Google or YouTube), which you cannot do on any other
push channel.

If you want to find out what was off with your first attempts specifically,
click here to schedule a call.




WHAT IF OUR CUSTOMERS ARE NOT ON YOUTUBE?

YouTube is the second largest search engine after Google. Considering that fact,
there is little to no chance that your customers aren't using YouTube or Google
consistently.





HOW ARE YOU GOING ABOUT REPORTING?

We make sure you're up to date on your ROAS and ROI every week. With our weekly
check-ins, performance calls, and regular updates via Loom, we make sure you
never scratch your head about where your money is spent and what results we're
reaping.




HOW MUCH AD SPEND SHOULD WE CONSIDER?

We recommend a minimum ad spend budget of €10.000 to €15.000 per month for the
initial testing phase. That way, we can make sure we have enough flexibility to
test, assess and scale from thereon.




HOW MUCH TIME DO I NEED TO INVEST?

As with all services, your input is expected during the onboarding, and
following feedback phases. The actual hours invested heavily depend on how
eagerly you want to be involved in scaling this channel, and how long it takes
to create an initial ad creative you're happy with.




WHAT IF IT DOESN'T WORK?

We are here to win and are giving everything to make YouTube ads work. Before we
start, we will speak about expectations and will tell you honestly upfront, if
we see potential to reach your set targets.
‍
We always analyze and break down the performance and metrics for each step, to
understand where to improve - creative (or, which part of the creative),
audience or targeting, or landing page - and work to improve those.
‍
The decision to invest in a new growth opportunity always comes with a certain
risk. We are here to reduce it as much as possible.


Book Free Strategy Call
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