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Submitted URL: https://us.workbooks.com/workbookslz/lz.aspx?p1=M3xDU5ODI2NDRTMzE4MTozODdBRUM3QzdCREJFMTk3QzlDQkUyM0M4QTkyQ0I2OA%3d%3d-&C...
Effective URL: https://www.workbooks.com/landing_pages/media-and-publishing-how-do-you-improve-audience-management/?gator_td=arSzInkfzFSj...
Submission: On August 25 via manual from CA — Scanned from GB

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HOW DO YOU IMPROVE AUDIENCE MANAGEMENT?

In the age of 24/7 news machines and social media, the one thing the world is
not short of is content. Fake news, content marketing, the proliferation of
online media outlets – the competition facing publishers and media businesses
has changed beyond all recognition in the last ten years.

The main conundrum for publishers is how their content cuts through, how it
stands out when audiences are staggering under the weight of content overload.
Audience engagement is key and to do that effectively, publishers need to have a
deep understanding of their audience. As a result, audience management has
become a critical tool in the armoury for successful publishers.

Read Now



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