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Welcome to our Luxury Virtual Boutique. Our service offers:

 * Immediate, real-time expert advice
 * Knowledge and experience in luxury watch brands
 * Advice and guidance with your jewelry purchase
 * Reassurance that your chosen item is right for you
 * Support throughout your purchase journey
 * Opening hours 4AM - 7PM (EST), 7 days a week

The Virtual Boutique is currently closed. Please come back at 4AM tomorrow
(opening hours 4AM - 7PM (EST), 7 days a week).

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ABOUT THE SERVICE

Welcome to our Luxury Virtual Boutique - offering you real time expert advice
and guidance.

Let our in-house experts guide you through your own personalised shopping
experience from the comfort of your own home or office. Our hands-free
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Expert advice on some of the world's most renowned and prestigious brands.


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   * Longines
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   * NOMOS Glashutte
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   * MB&F
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   * Panerai
   * QLOCKTWO
   * Rado
   * Raymond Weil
   * Reservoir
   * Ressence
   * Speake-Marin
   * TAG Heuer
   * Tissot
   * Tudor
   * Ulysse Nardin
   * Vacheron Constantin
   * The Watch Stand
   * William Wood Watches
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 * Patek Philippe
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 * Calibre - Watch News & Stories
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SOHO

60 Greene Street, New York City 10012

About Services Brands Contact

Newly opened in 2018, the 8,000sqf. showroom is a unique shopping experience
that includes an unparalleled collection of leading timepieces from over 15
brands including Rolex, Patek Philippe, Jaeger-LeCoultre, Cartier, Omega to name
a few. Along with a special offering of vintage timepieces, an in-house cocktail
bar, a curated library of collectible watch books and an evolving collection of
photographic artwork available for purchase.



The showroom is housed in an original store ironworks building, boasting lofty
25-foot ceilings, wood floors, ornate columns and exposed brick spread across
two floors.

The Basement


Downstairs is our service and restoration department, nurturing your timepiece
is central to what we do at Watches of Switzerland, so this area will allow you
to discuss with our team your watches servicing needs in perfect luxury.



Services & Repairs

Please see the list below to view which services are available in-store.

General Servicing Repairs

In-House Strap Bar

Cleaning & Polishing (Coming Soon)


To find out more about the full range of services Watches of Switzerland offers,
please click here.


Store Hours

For up-to-date store opening hours, click here.



Brands in-store

Explore our selection of luxury brands available in-store.



Contact Us

By Phone

Opening hours apply. Please click here for more information.

646-973-3363

Via Online Form

To contact the store and speak with a specialist member of our team, please use
the form below.

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