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Jun 11 2024

THE NEWEST


THIS WEEK WE HAVE THREE NEW TITANIUM AND ACETATE EYEWEAR MODELS FROM MASAHIRO
MARUYAMA’S NEW “UNFINISHED ART”…

…collection. All three are made of Japanese titanium and acetate and come with
tinted Carl Zeiss lenses with each frame’s lens color matching the frame to the
designer’s specifications. As always, these lenses can be swapped out for
prescription lenses by any optician.

Shop New Arrivals
Jun 11 2024

Zach from SENY shows off his new pair of Sugar Cane Okinawa jeans.

Sugar Cane Sugar Cane Okinawa Jean
 * 28
 * 29
 * 30
 * 31
 * 32
 * 33
 * 34
 * 36
 * 38

$270.00 Shop Now
Jun 10 2024

Here’s Asaba in the new LIDO variation of Rick Owens’ black/black GETH jean.
These are back in a new…
…double-knee variant; they’ve got a long rise, a super wide leg, and are made of
a Rick Owens developed 16oz black/black Japanese selvedge denim which has a
sulfur dyed warp and reactive dyed weft for maximum fading character. This was a
instacop for many of our staff members across our stores when it was first
released three years ago, the fit is just so fucking perfect.

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Jun 10 2024

THE NEWEST

Denzel from Brooklyn shows off his full Self Edge fit featuring a Warehouse
T-Shirt, HTC Belt & Keyfob, Flat…
…Head jeans, and Rick Owens sneakers.
Shop New
Jun 9 2024

Mister Freedom’s new summer-weight Lot. 54 Reissue Californian jeans are here.
These are made of a deadstock…
…12oz Cone Mills denim and finished with all the classic Mister Freedom Lot 54
details, which are far too many to list here. Best to check our product page for
a long list of all the details this jean contains, it’s quite impressive. We’ve
had our run lightly rinsed to make sizing easier due to the unsanforized denim.
⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can find these now along with a full restock of all Mister Freedom
blank tees at all stores.

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Jun 9 2024

THE NEWEST

Shohei Watanabe of The Flat Head at the Self Edge Austin opening party.
Shop New
Jun 8 2024

NATURAL INDIGO DENIM ALERT ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The classic sawtooth denim western shirt,
taken to a new level by Studio…
…D’Artisan by using rope-dyed 12.8oz denim with natural indigo dyed warp yarns.
A beautiful denim and a super nice rendition of a sawtooth western.

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Merz b. Schwanen Merz b. Schwanen Wide Leg Chinos - Khaki - CHINO01.16
 * xs/28
 * s/30
 * m/32
 * l/34
 * xl/36
 * xxl/38

$290.00 Shop Now
Jun 7 2024

Black Mister Freedom jeans are finally here. Mister Freedom comes through this
week with a special edition…
…version of their Lot 64 Californian jean, this one produced out a black denim
from Louisiana’s Vidalia Mill. These jeans are finished with fancy NOS cotton
canvas pocket bags, original MF-branded silver “tack” buttons, and constructed
of tonal 100% cotton threads. Available now at all stores.

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Jun 7 2024

THE NEWEST

Young Lee shows off his well worn Boncoura XX classic straight leg jeans.
Shop New
Jun 6 2024

Here’s Edan from SESF in Sugar Cane’s new Super Denim Collectibles S1943 denim
jacket. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Led by Yuichi…
…Fukutomi, a denim specialist from Sugar Cane, the new label SUGAR CANE Super
“Denim” Collectibles was launched this year bringing together a team of denim
experts. Renowned vintage denim collector, Shigeki Wakiya, has joined this
project with a focus on faithfully replicating the “character” of super rare,
deadstock, and golden-sized super-vintage pieces that are nearly impossible to
find today. The inaugural collection features pieces which have garnered
significant attention in the current vintage market and are known as the “World
War II model.” Drawing inspiration from unwashed deadstock vintage denim blouses
and jeans, complete with residual glue, new denim fabrics were developed and
painstakingly duplicated to match the original vintages, capturing the color hue
of oxidized indigo and the characteristics of the warp and weft yarns. Various
components are created to emulate the aged appearance of deadstock, including
the steel buckles, which, for safety reasons, had been previously avoided.
Regarding the sewing stitching, not only are the thread count and sewing pitch
faithfully recreated, but also the irregular, non-uniform stitching is
meticulously duplicated. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The 1943 model represents a product
manufactured during one of the most challenging years for material control
within the U.S. industry, amidst the harsh conditions of World War II. It
features highly uneven and rugged denim fabric, military-style doughnut buttons,
steel rivet, and all yellow-stitching. The design was simplified with only 4
buttons on the front instead of the usual 5, and the flap on the chest pocket
was omitted. Due to a shortage of skilled workers, the sewing stitches are quite
rough, with uneven box stitching heights on the left and right sides,
inconsistent stitch widths, and a significantly lower-positioned leather patch.
Additionally, this jacket is equipped with a silver chrome buckle adorned with a
lily emblem, commonly known as the “Lily Buckle.”

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Jun 5 2024

THE NEWEST

We’ve just receive a large restock of jeans from Sugar Cane. We’ve got
mixed-fiber Okinawa and Hawaii jeans,…
…indigo 1947, 1955, 1966, 2009, and 2021 jeans including the 470 jean in their
all-season black/black denim. Get em now at all stores.
Shop New
Jun 5 2024

THE NEWEST

Ken from Pure Blue Japan came out to Austin for our store opening, here he is
showing off his 5 year old pair of…
…013 jeans.
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