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GM’S 2023 U.S. VEHICLE SALES WERE ITS BEST SINCE 2019

Published Wed, Jan 3 202411:17 AM ESTUpdated Wed, Jan 3 20243:14 PM EST
Michael Wayland@MikeWayland
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Key Points
 * General Motors’ U.S. vehicle sales increased 14.1% last year to represent the
   automaker’s best year since 2019.
 * GM’s sales are in line with expectations for overall industry sales.
 * The automaker’s annual sales increase was led by a 61% increase in its Buick
   brand, followed by a 13.1% increase for its mainstream Chevrolet unit.

In this article

 * GM-0.04 (-0.11%)

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The 2024 Buick Envista.
GM

DETROIT — General Motors’ U.S. vehicle sales increased 14.1% last year to
represent the automaker’s best year since 2019, prior to the effects of the
Covid-19 pandemic and yearslong supply chain problems.

The Detroit automaker on Wednesday reported sales of roughly 2.6 million
vehicles in 2023, including 625,176 cars and trucks sold during the fourth
quarter, roughly flat compared to a year earlier.



The automaker sold about 2.3 million vehicles in 2022 and 2.9 million units in
2019.

GM’s sales are in line with expectations for overall industry sales. Edmunds
expects industrywide sales to hit 15.5 million in 2023, which would be a roughly
14% increase compared to 2022.



GM said it expects total U.S. industry sales to hit 16 million in 2024. That
would mark the highest industry sales since more than 17 million units in 2019
and the high end of industry analyst forecasts.

“GM has tremendous momentum. We grew our market share in 2023, maintaining
strong pricing and low incentives,” Marissa West, GM’s senior vice president and
president of North America, said in a release.

GM’s annual sales increase was led by a 61% increase in its Buick brand,
followed by a 13.1% increase for its mainstream Chevrolet unit. Sales at the GMC
and Cadillac brands were up roughly 9% each in 2023.



Sales of all-electric vehicles for GM were disappointing in 2023. GM’s EV sales
totaled 75,883 units, or 2.9% of the company’s overall sales last year. A vast
majority of those were sales of its now discontinued Chevrolet Bolt models.

The company has experienced problems in ramping up production of its newer
“Ultium” EVs, including a major issue with battery module assembly.

To assist EV sales this year, the company expects to increase production of the
vehicles and offer $7,500 in incentives on models that no longer qualify for up
to $7,500 in federal tax credits due to new, more stringent requirements for
assembly and materials for the vehicles and their batteries that took effect
Jan. 1.

“We are committed to the future of EVs and will have the sales and marketing
support to sell these ineligible vehicles. Beginning in January, GM will provide
the equivalent EV tax credit purchase amount for any vehicles that became
ineligible due to the new guidelines,” GM said in a statement.

As the auto industry continues to normalize from disruptions since the
coronavirus pandemic, sales continue to vary by automaker. Here are other
reported U.S. sales compared to 2022 totals:

 * Toyota Motor reported a 6.6% increase in sales for 2023, including a 25.5%
   increase in December. The company sold nearly 2.3 million vehicles last year.
 * Honda Motor reported a 33% uptick in sales last year to 1.3 million vehicles
   sold, including a 31.5% increase during the last month of the year.
 * Hyundai Motor’s sales increased 11% during 2023, including a 5% increase
   during the fourth quarter. The company sold more than 801,000 vehicles last
   year.
 * Nissan Group reported sales increased 23.2% to nearly 900,000 vehicles sold
   in 2023.
 * Kia reported record U.S. sales of 782,451 vehicles in 2023, up 13% year over
   year and 12% from its previous record in 2021.

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