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Angela Harmantas
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ABOUT OLIVER HAILL

Oliver has been writing about companies and markets since the early 2000s,
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section editor and then head of research. He joined Proactive after a couple of
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Association, Reuters sports desk, the London Olympic News Service, Rugby World
Cup News Service, Gracenote... Read more



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GOOGLE AND US GOVERNMENT MOVE TO NEXT STEP ON SECOND MONOPOLY TRIAL

Published: 08:47 26 Nov 2024 EST

Google moved closer to the next stage in the second of two monopoly trials being
pursued by the US Department of Justice.

Closing courtroom arguments were made on Monday in the case that the Alphabet
Inc (NASDAQ:GOOG) company is facing against its advertising technology (ad tech)
arm.

US District Court judge Leonie Brinkema is expected to make a ruling by the end
of 2024.

If Google's system is judged to be a monopoly, a second trial to work out
potential remedies will follow, a process that is already underway in a separate
district court case over Google's search arm.

In the search case, last week the DoJ proposed a partial breakup of Google,
seeking a court order for the company to sell its Chrome browser.

This following a ruling from Judge Amit Mehta that Google violated antitrust
laws through its search business.

The divestment of Chrome was one of a series of remedies proposed by the
government in a court filing last Wednesday aimed at stopping the tech giant
from maintaining its monopoly in online search, with a call for Mehta to prevent
Google from forming contracts with the likes of Apple and Samsung to make its
search engine the default choice on smartphones and internet browsers.

Google is expected to counter with its own proposed remedies by December 20.

A final ruling from Meta is expected by August 2025.


WILL TRUMP'S RETURN CHANGE THINGS?

Both actions by the DoJ, in combination with multiple US states, represent a
major push to address monopolistic practices in technology, potentially
disrupting Google’s interconnected services and reshaping how users access
information online.

The DoJ is also pursuing a case against Apple, while the US Federal Trade
Commission is suing Meta Platforms and Amazon.

Many cases against Big Tech began during President-elect Donald Trump's first
term in the White House.

But, along with his new alliance with Tesla boss Elon Musk, Trump has expressed
skepticism about a potential Google breakup.

"If you do that, are you going to destroy the company? What you can do without
breaking it up is make sure it's more fair," he said at a pre-election event in
Chicago.

Legal experts have suggested the DoJ and Federal Trade Commission would be
likely to review guidelines on mergers brought in during the Biden
administration.


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