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Submitted URL: http://click.mail.salesforce.com/?qs=5bbe810a94298d487b43dcb34ebf8afbf12a8fedbff6a3626205c31793d0a40b59f6e9da186fabdd82373d3548ab...
Effective URL: https://www.salesforce.com/resources/articles/engaging-automotive-customer-experience/?ve=g-recaptcha-response&d=7010M00000...
Submission: On January 16 via api from US — Scanned from DE

Form analysis 2 forms found in the DOM

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UNLOCK EFFICIENCIES FOR A MORE ENGAGING AUTOMOTIVE CUSTOMER EXPERIENCE


HOW SALESFORCE IS HELPING OEMS INCREASE PRODUCTIVITY AND LIFETIME VALUE WHILE
REDUCING COSTS.



People love cars. We see them as a rite of passage, an identity, and a marker of
the milestones that occur throughout our lives. However, there is one thing
about cars that people don’t like – buying them. In fact, 99% of buyers are
dissatisfied with the current buying experience.

The current buying experience is clunky, opaque, and disjointed, but it doesn’t
have to be this way. Companies that work to improve the automotive customer
experience create opportunities to connect, establish long-term loyalty, and
drive efficient growth.

Today’s consumers expect great customer service, intuitive online tools, and
personalized attention. They expect their car companies to know them and
understand their needs from the moment they begin researching until their
decision to purchase. And, these expectations go beyond the purchase to the
additional services and repairs needed throughout the life of the vehicle.

People want the ability to interact consistently across channels. Dealerships
may rank as the number one resource in purchasing, but over 80% of people use
online sources to research before making buying decisions. This makes a seamless
experience paramount. Your ability to connect online, in-person, and
partner-to-partner touchpoints across the automotive ecosystem improves not only
your customer experience, but also boosts your bottom line by shortening time to
value, fast-tracking sales, and creating a more efficient business operation.

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Trends In Automotive Form Chapter 2

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TRENDS IN AUTOMOTIVE

Trends in Automotive
Don’t wait years for results. See how Ford is reinventing itself fast.

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DON’T WAIT YEARS FOR RESULTS – SEE HOW FORD IS REINVENTING ITSELF FAST.

Don’t wait years for results. See how Ford is reinventing itself fast.



 
 
 

REIMAGINE THE AUTOMOTIVE CUSTOMER EXPERIENCE

Discover how Automotive Cloud can help:

 * Unify customer, vehicle, and financial data
 * Create efficiencies that improve collaboration
 * Increase productivity and reduce costs through automotive-specific automation

 



 

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