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<form role="search" method="get" class="search-form" action="https://www.portent.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="addsearch"
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<form role="search" method="get" class="search-form" action="https://www.portent.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="addsearch"
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TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC
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million product pages Portent shifted into high gear to deliver massive growth
through SEO. This effort was honored with a US Search Award for Best SEO
Campaign of the Year.

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TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC
SERVICE

“More music to more people.” That was the goal of a major digital music
streaming service when they came to Portent. It was time for them to revamp
their entire content strategy from user research and core audience segments,
through day-to-day editorial calendar.

SEE DETAILS
CLIENT SUCCESS STORY


PPC CAMPAIGN RESTRUCTURE FUELS MASSIVE YEAR-OVER-YEAR CLIMB

A beloved outdoor apparel brand needed a new approach to PPC and later to paid
social media. Portent rose to the challenge driving massive gains in both
branded and non-brand search.

SEE DETAILS
CLIENT SUCCESS STORY


REALTRUCK.COM AND PORTENT REV UP ORGANIC TRAFFIC AND REVENUE

RealTruck.com needed to address a major decline in organic traffic. With over a
million product pages Portent shifted into high gear to deliver massive growth
through SEO. This effort was honored with a US Search Award for Best SEO
Campaign of the Year.

SEE DETAILS
CLIENT SUCCESS STORY


TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC
SERVICE

“More music to more people.” That was the goal of a major digital music
streaming service when they came to Portent. It was time for them to revamp
their entire content strategy from user research and core audience segments,
through day-to-day editorial calendar.

SEE DETAILS
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FEATURED BLOG POSTS

A small sampling of expert advice and insight from Portent's blog.

PPC


IMPLEMENTING A FULL-FUNNEL PPC STRATEGY FOR LONG-TERM B2B SUCCESS

Ryan Moothart / November 2, 2022

I’ve been involved in paid search and paid display advertising for more than a
decade, and I can say with confidence that running a B2B account is a whole
different ballgame from B2C lead generation or e-commerce advertising.
Businesses that sell services or products to other businesses typically have
long lead cycles, long sales cycles,...

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Content


LESSONS LEARNED FROM A CONTENT HUB STRATEGY

Tammy Yu / October 26, 2022

We recently put together a case study on the organic search results of a content
hub we helped our client create. This massive content hub spanned 135 articles
and took 1.5 years from conception to publishing. In this blog post, I’ll
discuss a few reasons when and whether to consider a content hub as part...

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Analytics


HOW TO BLEND DATA IN LOOKER STUDIO

Jocelyn Mah / October 19, 2022

Updated 10/19/22 with new information. Are you creating charts on Looker Studio
(formerly known as Google Data Studio) using multiple data sources and running
into problems with data blending? In this blog post, we’ll introduce you to
exactly how data blending works in Looker Studio, note the considerations that
limit our blending abilities, and share...

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