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SOLVING YOUR MOST COMPLEX PLANNING CHALLENGES

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YOUR FUNCTION

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EXPLORE INDUSTRY RESEARCH

What do Gartner, Forrester, and IDC have in common? They all named Anaplan a
planning leader.  


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HEAR FROM OUR CUSTOMERS AT ANAPLAN CONNECT 2024

Join us for a day of connected inspiration from your industry-leading peers who
have found the answer in agile, connected enterprise planning.


TRANSFORM HOW YOU SEE, PLAN AND LEAD YOUR BUSINESS

Why Anaplan


THE ANAPLAN PLATFORM

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Transform how you see, plan, and lead your business

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TRANSFORM HOW YOU SEE, PLAN AND LEAD YOUR BUSINESS

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WHAT DO GARTNER, FORRESTER, AND IDC HAVE IN COMMON? THEY ALL NAMED ANAPLAN A
PLANNING LEADER

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BAYER BUILDS A SUSTAINABLE PLANNING PLATFORM FOR DYNAMIC DECISION-MAKING

Comprehensive corporate financial plans and scenario modeling capabilities
enable confident decision-making at life sciences company

Contact us

THE CORPORATE CONTROLLING TEAM AT BAYER USED TO SPEND DAYS BUILDING STATIC
FORECASTS AND REPORTS FOR BOARD-LEVEL PLANNING CONFERENCES. NOW THEY HAVE A SET
OF MODELS, BUILT ON ANAPLAN, THAT AGGREGATE DIVISIONAL AND FUNCTIONAL PLANNING
DATA, CALCULATE GROUP KPIS, PRESENT OUTCOMES IN ATTRACTIVE AND USEFUL FORMATS,
AND ENABLE SCENARIO MODELING. WITH ANAPLAN, DECISION-MAKING AT BAYER IS AGILE
AND CONFIDENT IN THE FACE OF CHANGING BUSINESS CONDITIONS.

--------------------------------------------------------------------------------

> Now we change the numbers in Anaplan and see the financial impact on our
> business in less than a minute.

Philipp Ahrendt, Head of Financial Modeling and Analytics



ON-THE-FLY

scenario modeling that used to take hours enables more exploration and better
decisions




SIGNIFICANT

reduction in time spent preparing forecasts and respective reporting materials
leaves more time for analysis and insight generation

--------------------------------------------------------------------------------

 * SOLUTIONS
   
   Finance

 * INDUSTRIES
   
   Life Sciences


NOT LONG AGO, PREPARING FOR QUARTERLY AND ANNUAL PLANNING CONFERENCES AT GLOBAL
LIFE SCIENCES COMPANY BAYER WAS A MULTI-STEP PROCESS FOR THE CORPORATE
CONTROLLING TEAM:

They would gather information from divisional, functional, and corporate
planning systems and calculate further KPIs, rationalize the data, put it in a
consistent visual format, and produce a “pre-read” book for the Board of
Management and senior managers attending the planning conferences. “The book was
signed by the head of controlling—with a pen,” recalls Philipp Ahrendt, Head of
Financial Modeling and Analytics in Bayer’s Corporate Controlling. “The process
took five to six days, and if something changed during that time, we had to
start all over again. But things are different now. We presented our financials
live in the system for the first time mid-2020, and as of 2021, all planning
conferences are conducted this way.”

The discussions are now being facilitated using Anaplan, and during the
meetings, the head of controlling uses Anaplan dashboards to guide the attendees
through the financials and potential scenarios. This is a huge step forward for
Bayer’s digital agenda. The switch from printed, autographed books to digital
solutions based on Anaplan technology symbolizes Bayer’s transformed planning
and decision-making process and demonstrates how Corporate Controlling has
evolved to positively influence the company’s digitization strategy.
 


LOOKING FOR AGILITY AND SUSTAINABILITY IN CORPORATE CONTROLLING

Bayer, a $51 billion company headquartered in Germany, has a history of
innovation dating back to its founding in 1863. Its three divisions—Crop
Science, Pharmaceuticals, and Consumer Health—each do their financial planning
in a group-wide harmonized SAP planning system. “Our divisions plan at different
levels of granularity due to the nature of their businesses,” Ahrendt explains.
“However, as the Corporate Controlling team supports all financial planning
processes that include all Bayer divisions and functions, the divisional plans
need to be consolidated and harmonized to create a consistent picture.”

Those processes include the annual Operational Planning Conference (OPC), at
which Bayer plans for the coming year and sets its three-year financial outlook;
an annual Strategic Conference (StraCo) that generates a 10-year plan and
analyzes investments, divestments, mergers, acquisitions, and other strategic
options; and Quarterly Business Reviews (QBRs). For each of these processes, the
Controlling staff used to perform extensive manual preparation, much of it in
spreadsheets and presentation tools. “We needed a more agile, efficient and
sustainable solution,” Ahrendt says.
 


BUILDING A FULLY INTEGRATED FINANCIAL MODEL

The Controlling team first sought a solution for long-term financial planning
(the StraCo) but soon realized that one system, intelligently designed and
deployed, could support all corporate-level financial planning events. There
were numerous requirements for the new tool. As the data would be loaded from
the group-wide planning and reporting system with different levels of
granularity, the new tool needed to be flexible in structure and connectable to
SAP databases. To be able to cope with changing demands, the tool should not
need dedicated support from outside the Controlling team; being self-sufficient
would significantly increase agility. Furthermore, numbers and their connection
to underlying assumptions should be transparent, so that instead of simply
consolidating divisional plans, simulating group business cases through
scenarios and sensitivities would be enabled.

“We needed to build a fully integrated financial model, where everything is
connected,” Ahrendt states. “One where we can enter a 1% volume increase and
immediately see the impact on the sales, cost of goods sold, cash flow, and net
debt.”

Near the end of 2019, Ahrendt and the project team worked with Anaplan to build
a proof of concept. After it was shared, the rest of the Controlling team was
immediately sold. The team was able to quickly jump on the Anaplan modeling
approach and created the first usable models within one week.

As of today, Bayer’s Corporate Controlling team runs several financial models in
Anaplan. These models share the same calculation logic but have different time
horizons; they support all planning processes from quarterly forecasts in the
QBR to 10-year outlooks in the StraCo. For each process, a dedicated app has
been built on top of the models to enable discussions and decision-making in the
meetings.

The apps share common navigation principles and relevant group-level KPIs such
as net sales, EBITDA, free cash flow, earnings per share, and net debt. “The
full financial picture is always available in Anaplan in an appealing
interface,” Ahrendt notes.

Scenarios and sensitivities—“where the magic happens,” as Ahrendt says—are key
elements of Bayer’s financial models. Users can simulate entire business cases
by activating and deactivating scenarios or adjusting sensitivities. Thanks to
the digital solution, the financial effect of the altered assumptions
immediately becomes visible in all KPIs.

Anaplan’s simulation power is especially useful in the StraCo meeting, where the
Board of Management discusses potential mergers, acquisitions, investments, and
divestments. “In the past, people presented fully calculated proposals in the
StraCo meeting,” Ahrendt recalls. “If somebody asked about a different deal
structure or price, the presenter had to recalculate the effects, and was only
be able to give an answer after the meeting. Now we change the numbers in
Anaplan and see the financial impact on our business in less than a minute.”
 


EFFICIENCY, EMPOWERMENT, AND CONFIDENCE

For Corporate Controlling, the most obvious benefit of the new solution is
faster preparation of materials for planning processes. “Tasks that used to take
five to six days, back when the output was still a physical book, can now be
completed in about three days,” Ahrendt mentions. By eliminating manual efforts
in data collection and aggregation, the team gains time for qualitative analysis
and to prepare the storyline for the presentations.

Beyond efficiency, the team’s interactive models are a far superior product that
encourages exploration and discussion. This advantage has been noticed at the
highest levels of Bayer’s leadership. “It’s a huge step to give a digital
presentation via Anaplan to all the board members,” Ahrendt says. “We received
the feedback from our CFO that they have better discussions, and they make
better decisions, because people immediately know the financial impact of their
choices.” These faster, more confident responses to changing business conditions
are a direct result of the trust generated by the transparency of the numbers
and the underlying assumptions.

The new solution has also increased confidence in the Corporate Controlling team
itself. “Everybody was able to quickly get a handle on Anaplan and experience
success,” Ahrendt concludes. “We felt empowered, and seeing the creativity of
our colleagues was quite amazing. We are a small team, but with our financial
models in Anaplan, we have a big impact.”



QUICK LINKS

 * Why Anaplan
 * Connected Planning
 * Customer Stories
 * Partners
 * Pricing
 * Anaplan Connect

PLATFORM

 * User Experience
 * Intelligence
 * Planning and Modeling
 * Extensibility
 * Enterprise Scale
 * Security
 * Predictive Insights

SOLUTIONS

 * Finance
 * Sales
 * Supply Chain
 * HR and Workforce
 * Marketing

RESOURCES

 * Resource Library
 * Blog
 * Live Events & Webinars
 * Success Overview
 * Community
 * Documentation
 * Knowledge Base
 * Forums
 * Contact Support

COMPANY

 * About us
 * Leadership
 * Values
 * Newsroom
 * ESG
 * Careers
 * UK Gender Pay
 * UK Tax Strategy
 * Contact Us

ALSO OF INTEREST

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