brevo-insights.notaku.site Open in urlscan Pro
76.76.21.61  Public Scan

Submitted URL: https://trail.get-brevo.com/api/t/c/usr_nQzdp6h7ndPZ9DAAy/tsk_ehhiAk7bSF7nKG78J/enc_U2FsdGVkX19URiCHo1vWAqUrisdVWUPBvDuCCl0A...
Effective URL: https://brevo-insights.notaku.site/email-stats-and-trends
Submission: On November 11 via manual from ES — Scanned from FR

Form analysis 0 forms found in the DOM

Text Content

Brevo PlatformEvents

Search
CtrlK
Brevo Insights
Email Stats & Trends
Email Campaign Database
Email Best Practices
Engagement Statistics
Deliverability Statistics
AI Email Marketing Statistics
Marketing Templates


Brevo Insights


EMAIL STATS & TRENDS


Does your email marketing strategy need some inspiration?

We subscribed to over 500 email newsletters from top ecommerce brands to give
you an inside look at how they approach email marketing. Dive into our analysis
and discover the strategies behind their campaigns, from send frequency to
subject line optimization.



EMAIL STRATEGY BENCHMARK (SEPTEMBER 2024)

What’s included:

 1. Email Campaign Database: See real campaigns in action. Sort by brand, email
    type or sub-industry.

 2. Email Best Practices: Discover best practices for send frequency, subject
    length, number of images and more.

Email Strategy Benchmark (Sept 2024)
Email Campaign Database

Email Best Practices


EMAIL MARKETING STATISTICS

Explore the current state of email marketing and how your campaigns compare to
performance benchmarks.

Email Marketing Statistics
Engagement Statistics

Deliverability Statistics

AI Email Marketing Statistics
Methodology
This report is based on a detailed analysis of email marketing practices from
over 500 top brands across various industries. Here's a summary of our process:

 1. Brand Selection
    We subscribed to marketing emails from leading ecommerce brands (based on
    revenue) across subcategories, focusing on American, German and French
    markets. It should be noted that although we subscribed 547 newsletters,
    emails and ESP data didn’t come through for all of them. This could be due
    to our email collection tool being blocked by the sender or senders using
    proprietary sending tools. For popular multi-national brands, we subscribed
    to their English, French and German newsletters when available.
    

 2. Data Collection
    Emails were gathered starting at the end of August 2024. In most instances
    we analyzed a month period.
    

 3. Email Categorization
    Emails were classified by type (welcome, sale, best sellers, etc.) and key
    elements like subject lines, CTAs, and personalization techniques.
    

 4. Key Metrics Analyzed
    We tracked frequency, subject line length, design, send day and more to
    understand industry benchmarks and emerging trends.
    

 5. Expert Review
    Email marketing experts reviewed the findings to ensure relevance and
    provide actionable insights.
    

This approach offers a data-driven look into the strategies brands use to engage
their audiences via email.



Brevo Insights

Email Campaign Database

--------------------------------------------------------------------------------

Powered by Notaku
Helpful?


Share

Content
Email Stats & Trends
Email Strategy Benchmark (September 2024)
Email Marketing Statistics