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How it worksMeet the teamF.A.Q.PackagesContactInsightsBlog
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YOUR OUTBOUND MACHINE.

We’re a turn-key outbound team that generates more pipeline with the right mix
of technology, systems and human expertise.

Let's talk



A FEW WE’RE TRUSTED BY:




PROSPECTING IS ONLY GETTING HARDER. 


50

%

At least 50% of the prospects chased by salespeople are not a good fit for what
is being sold.


Marc Wayshak

42

%

42% of sales reps named prospecting as the most challenging stage of the sales
process.


Hubspot

#

1

Setting up appointments was the top prospecting challenge faced by sales agents
in 2019.


Richardson


WANT TO SEE A FEW LIVE CAMPAIGNS IN ACTION?

Book a demo with us


SOME OF OUR HAPPY CLIENTS


“


“They’ve helped tremendously with everything from prospecting within our ICP, to
A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a
10x return on our spend, but more importantly, we’re saving hours each week that
we can now dedicate to other business needs. Highly recommend!”


KENNY TRABER
DIRECTOR OF SALES

“


“Joel and the team at Modern Outbound are an invaluable strategic partner that
quickly grasped our business and took it to a whole new level with their agile
execution and collaborative style.”


BOREN NOVAKOVIC
CEO, PEOPLEVINE

“


“My team spent a year creating and sending outbound campaigns with little to
show for it. Joel and his team put a strategy in place in less than 30 days that
drastically increased engagement, resulting in sales within 60 days”


ERIC SWEENEY
CEO, H2OFFICE TECH

“


“Modern Outbound has been a terrific extension to our business development
outreach efforts by consistently delivering qualified leads to us. Joel & Mac
are great partners and are always available when we need them”.


AMANDA TOLBERT
VP OF SALESFILEVISION

“


“Modern Outbound created an effective multi-pronged process for client
acquisition. The team is essential in crafting the right messages for multiple
verticals. Joel and his team work seamlessly with us to shape and implement our
go to market strategies across several different client segments”.


WILLIE WILLIAMS
CRO DECAMERONTECHNOLOGIES

“


“Selecting a partner for your outbound machine is not a light decision. It
requires empathy, brevity, focus, and execution. While there is a sea of options
in this space, I would entrust very few to be at the wheel. Joel + the team at
Modern Outbound provide respect for your urgency and execute at speed you
require. They ain’t check in’ the box…they get it done.”


JESSE GUGLIELMO
CEO 1-800-NUMBER

“


“Working with Modern Outbound has proved to be very successful for our
organization. They are very easy to work with, flexible, attentive and have been
critical in helping us grow our business. I highly recommend them!”


JAY GROUNDWATER
VP OF SALES GOVT PORTAL

“


"Over the last 4 years, we have tested a number of organizations to help us with
our lead generation efforts.  From day one the Modern Outbound team was
different.  They have proven to be one of our most cost-effective and consistent
partners.  The best part about Modern Outbound is they don’t require much of my
time.  Joel continually innovates on his own processes and drives down his cost
per lead.  They are someone I pass along to all my friends because I know it
will help them grow their business”.


KIP KUGLER
VP PROGRAMMERS.IO

“


“Modern Outbound has been an outstanding partner. Their unique skill set is an
important part of our engagement and marketing with customers. It is a pleasure
to work with them”.


DARREN WEBSTER
CEO GOALSTER

“


“These guys are super talented and really took the time to get to know us and
our business! The Modern Outbound team went above and beyond to craft solutions
and took a very thoughtful and careful approach to our pretty unique business
model. I have no doubt that Modern Outbound would be a huge asset for any
B2Bbusiness”.


ERICA FIGUEIREDO
MARKETING SPECIALIST NEXT GENERATION TRUST COMPANY

“


“In only three months of working with Modern Outbound Team, we generated more
leads than we were able to handle. So be careful with these folks because they
ROCK!”


PAVOL SCHMITZER
CCO CRAYONIC

‹›


“


“They’ve helped tremendously with everything from prospecting within our ICP, to
A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a
10x return on our spend, but more importantly, we’re saving hours each week that
we can now dedicate to other business needs. Highly recommend!”


KENNY TRABER
DIRECTOR OF SALES

“


“Joel and the team at Modern Outbound are an invaluable strategic partner that
quickly grasped our business and took it to a whole new level with their agile
execution and collaborative style.”


BOREN NOVAKOVIC
CEO, PEOPLEVINE

“


“My team spent a year creating and sending outbound campaigns with little to
show for it. Joel and his team put a strategy in place in less than 30 days that
drastically increased engagement, resulting in sales within 60 days”


ERIC SWEENEY
CEO, H2OFFICE TECH

“


“Modern Outbound has been a terrific extension to our business development
outreach efforts by consistently delivering qualified leads to us. Joel & Mac
are great partners and are always available when we need them”.


AMANDA TOLBERT
VP OF SALESFILEVISION

“


“Modern Outbound created an effective multi-pronged process for client
acquisition. The team is essential in crafting the right messages for multiple
verticals. Joel and his team work seamlessly with us to shape and implement our
go to market strategies across several different client segments”.


WILLIE WILLIAMS
CRO DECAMERONTECHNOLOGIES

“


“Selecting a partner for your outbound machine is not a light decision. It
requires empathy, brevity, focus, and execution. While there is a sea of options
in this space, I would entrust very few to be at the wheel. Joel + the team at
Modern Outbound provide respect for your urgency and execute at speed you
require. They ain’t check in’ the box…they get it done.”


JESSE GUGLIELMO
CEO 1-800-NUMBER

“


“Working with Modern Outbound has proved to be very successful for our
organization. They are very easy to work with, flexible, attentive and have been
critical in helping us grow our business. I highly recommend them!”


JAY GROUNDWATER
VP OF SALES GOVT PORTAL

“


"Over the last 4 years, we have tested a number of organizations to help us with
our lead generation efforts.  From day one the Modern Outbound team was
different.  They have proven to be one of our most cost-effective and consistent
partners.  The best part about Modern Outbound is they don’t require much of my
time.  Joel continually innovates on his own processes and drives down his cost
per lead.  They are someone I pass along to all my friends because I know it
will help them grow their business”.


KIP KUGLER
VP PROGRAMMERS.IO

“


“Modern Outbound has been an outstanding partner. Their unique skill set is an
important part of our engagement and marketing with customers. It is a pleasure
to work with them”.


DARREN WEBSTER
CEO GOALSTER

“


“These guys are super talented and really took the time to get to know us and
our business! The Modern Outbound team went above and beyond to craft solutions
and took a very thoughtful and careful approach to our pretty unique business
model. I have no doubt that Modern Outbound would be a huge asset for any
B2Bbusiness”.


ERICA FIGUEIREDO
MARKETING SPECIALIST NEXT GENERATION TRUST COMPANY

“


“In only three months of working with Modern Outbound Team, we generated more
leads than we were able to handle. So be careful with these folks because they
ROCK!”


PAVOL SCHMITZER
CCO CRAYONIC

Slide 2 of 11.






SOME OF OUR HAPPY CLIENTS


“They’ve helped tremendously with everything from prospecting within our ICP, to
A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a
10x return on our spend, but more importantly, we’re saving hours each week that
we can now dedicate to other business needs. Highly recommend!”

Kenny Traber


Director of Sales, Tourial

“Joel and the team at Modern Outbound are an invaluable strategic partner that
quickly grasped our business and took it to a whole new level with their agile
execution and collaborative style.”

Boren Novakovic


CEO, PeopleVine

“My team spent a year creating and sending outbound campaigns with little to
show for it. Joel and his team put a strategy in place in less than 30 days that
drastically increased engagement, resulting in sales within 60 days”

Eric Sweeney


CEO, H2Office Tech

“Modern Outbound has been a terrific extension to our business development
outreach efforts by consistently delivering qualified leads to us. Joel & Mac
are great partners and are always available when we need them”.

Amanda Tolbert


VP of Sales, FileVision

“Modern Outbound created an effective multi-pronged process for client
acquisition. The team is essential in crafting the right messages for multiple
verticals. Joel and his team work seamlessly with us to shape and implement our
go to market strategies across several different client segments”.

Willie Williams


CRO, Decameron Technologies

“Selecting a partner for your outbound machine is not a light decision. It
requires empathy, brevity, focus, and execution. While there is a sea of options
in this space, I would entrust very few to be at the wheel. Joel + the team at
Modern Outbound provide respect for your urgency and execute at speed you
require. They ain’t check in’ the box…they get it done.”

Jesse Guglielmo


CEO, 1-800-NUMBER

“Having tried other writers without much success, we hired Modern Copy to write
copy for a land surveying client. Oli knocked it out of the park.”

Jakeb M.

Client Success at PWD

“This has been our second time working with Modern Copy and it's been a pleasure
once again. We needed a large amount of copy and the results were excellent!”

Jakeb M.

Client Success at PWD

“They’ve helped tremendously with everything from prospecting within our ICP, to
A/B testing messaging, and everywhere in-between. Thus far, we’re seeing about a
10x return on our spend, but more importantly, we’re saving hours each week that
we can now dedicate to other business needs. Highly recommend!”

Kenny Traber

Director of Sales, Tourial

“Joel and the team at Modern Outbound are an invaluable strategic partner that
quickly grasped our business and took it to a whole new level with their agile
execution and collaborative style.”

Boren Novakovic

CEO, PeopleVine

“My team spent a year creating and sending outbound campaigns with little to
show for it. Joel and his team put a strategy in place in less than 30 days that
drastically increased engagement, resulting in sales within 60 days”

Eric Sweeney

CEO, H2Office Tech

“Modern Outbound has been a terrific extension to our business development
outreach efforts by consistently delivering qualified leads to us. Joel & Mac
are great partners and are always available when we need them”.

Amanda Tolbert


VP of Sales, FileVision

“Modern Outbound created an effective multi-pronged process for client
acquisition. The team is essential in crafting the right messages for multiple
verticals. Joel and his team work seamlessly with us to shape and implement our
go to market strategies across several different client segments”.

Willie Williams


CRO, Decameron Technologies

“Selecting a partner for your outbound machine is not a light decision. It
requires empathy, brevity, focus, and execution. While there is a sea of options
in this space, I would entrust very few to be at the wheel. Joel + the team at
Modern Outbound provide respect for your urgency and execute at speed you
require. They ain’t check in’ the box…they get it done.”

Jesse Guglielmo


CEO, 1-800-NUMBER

“Having tried other writers without much success, we hired Modern Copy to write
copy for a land surveying client. Oli knocked it out of the park.”

Jakeb M.

Client Success at PWD

“This has been our second time working with Modern Copy and it's been a pleasure
once again. We needed a large amount of copy and the results were excellent!”

Jakeb M.

Client Success at PWD

“Working with Modern Outbound has proved to be very successful for our
organization. They are very easy to work with, flexible, attentive and have been
critical in helping us grow our business. I highly recommend them!”

Jay Groundwater


VP of Sales Govt Portal

“Over the last 4 years, we have tested a number of organizations to help us with
our lead generation efforts.  From day one the Modern Outbound team was
different.  They have proven to be one of our most cost-effective and consistent
partners.”

Kip Kugler


VP of Programmers.io

“Modern Outbound has been an outstanding partner. Their unique skill set is an
important part of our engagement and marketing with customers. It is a pleasure
to work with them”.

Darren Webster


CEO, Goalster

“These guys are super talented and really took the time to get to know us and
our business! The Modern Outbound team went above and beyond to craft solutions
and took a very thoughtful and careful approach to our pretty unique business
model. I have no doubt that Modern Outbound would be a huge asset for any
B2Bbusiness”.

Erica Figueiredo


Marketing Specialist, Next Generation Trust Company

“In only three months of working with Modern Outbound Team, we generated more
leads than we were able to handle. So be careful with these folks because they
ROCK!”

Chad G.

Chad Gibson Consulting

“The best part about Modern Outbound is they don’t require much of my time.
 Joel continually innovates on his own processes and drives down his cost per
lead.  They are someone I pass along to all my friends because I know it will
help them grow their business.”

Pavol Schmitzer


CCO, Crayonic

“Having tried other writers without much success, we hired Modern Copy to write
copy for a land surveying client. Oli knocked it out of the park.”

Jakeb M.

Client Success at PWD

“This has been our second time working with Modern Copy and it's been a pleasure
once again. We needed a large amount of copy and the results were excellent!”

Jakeb M.

Client Success at PWD

“Working with Modern Outbound has proved to be very successful for our
organization. They are very easy to work with, flexible, attentive and have been
critical in helping us grow our business. I highly recommend them!”

Jay Groundwater


VP of Sales Govt Portal

“Over the last 4 years, we have tested a number of organizations to help us with
our lead generation efforts.  From day one the Modern Outbound team was
different.  They have proven to be one of our most cost-effective and consistent
partners.”

Kip Kugler


VP of Programmers.io

“Modern Outbound has been an outstanding partner. Their unique skill set is an
important part of our engagement and marketing with customers. It is a pleasure
to work with them”.

Darren Webster

CEO, Goalster

“These guys are super talented and really took the time to get to know us and
our business! The Modern Outbound team went above and beyond to craft solutions
and took a very thoughtful and careful approach to our pretty unique business
model. I have no doubt that Modern Outbound would be a huge asset for any
B2Bbusiness”.

Erica Figueiredo


Marketing Specialist, Next Generation Trust Company

“In only three months of working with Modern Outbound Team, we generated more
leads than we were able to handle. So be careful with these folks because they
ROCK!”

Chad G.

Chad Gibson Consulting

“The best part about Modern Outbound is they don’t require much of my time.
 Joel continually innovates on his own processes and drives down his cost per
lead.  They are someone I pass along to all my friends because I know it will
help them grow their business.”

Pavol Schmitzer


CCO, Crayonic

“Having tried other writers without much success, we hired Modern Copy to write
copy for a land surveying client. Oli knocked it out of the park.”

Jakeb M.

Client Success at PWD

“This has been our second time working with Modern Copy and it's been a pleasure
once again. We needed a large amount of copy and the results were excellent!”

Jakeb M.

Client Success at PWD




OUR PROCESS


STRATEGY + EXECUTION

Crystallize

Crystallize your ideal client personas

Targeted lists

Build targeted lists driven by trigger events, pain points + value props

Authentic copy

Create authentic copy to boost engagement

Multi-step

Build multi-step sequences that add value at each step

A/B testing

A/B testing across all campaigns to double-down on what’s working

Regular iteration

Regular iteration - continuously building new campaigns + exploring new
markets/angles


TECHNOLOGY INTEGRATION

We’re experts in sales enablement tech — so you don’t have to be.

Sales-enablement technology is a critical ingredient to any modern sales team.


We come fully loaded with the best in-class sales technology, dashboard
analytics and automated systems. 


You’ll get the best sales technology along with experts at the wheel. This saves
our clients thousands of dollars per year.


I want to level-up my tech stack

Just a few examples of tools we leverage...















STRATEGY

After obtaining and verifying basic contact information, the work really begins.
We uncover trigger events and company insights to enhance personalization and
increase reply rates.


Once the list is built, we actively monitor it for data cleansing and enrichment
opportunities.


Focus lists are living, breathing documents — we take care of that for you.


“They’ve helped tremendously with everything from prospecting within our ICP, to
A/B testing messaging, and everywhere in-between. They’re professional,
polished, and well-versed in various tech products that are producing incredible
results for our team. Thus far, we’re seeing about a 10x return on our spend,
but more importantly, we’re saving hours each week that we can now dedicate to
other business needs. Highly recommend!”


KENNY TRABER
DIRECTOR OF SALES, TOURIAL

“Joel and the team at Modern Outbound are an invaluable strategic partner that
quickly grasped our business and took it to a whole new level with their agile
execution and collaborative style.”


BOREN NOVAKOVIC
CEO, PEOPLEVINE

“My team spent a year creating and sending outbound campaigns with little to
show for it. Joel and his team put a strategy in place in less than 30 days that
drastically increased engagement, resulting in sales within 60 days”


ERIC SWEENEY
CEO, H2OFFICE TECH




HOW IT WORKS

Tailored approach that transitions from comprehensive product familiarization to
AI-driven prospect nurturing, ensuring each phase is crafted for peak engagement
and campaign success


Let's talk

ONBOARDING

Knowledge-sharing, product deep-dive and tech setup


TARGETED LIST BUILDING

We group your prospects based on pain points, value props and triggers.


DATA VERIFICATION

We double-verify all email addresses to ensure bounce rates stay low = better
email deliverability.


SALES COPY CREATION

We're big believers in relevance-at-scale and crafting authentic copy that
better reflects your brand.


TACTICAL MAINTENANCE AND BUILDING

A good outbound program is never static. Continuously analyzing what's working
(and what isn't), informs future campaigns / messaging / targeting.


CONSISTENT DAILY SENDING VOLUME

Implement email infrastructure that enables healthy sending volume across a high
volume of targeted campaigns.


AI-DRIVEN NURTURE FUNNELS

Leverage Generative AI to automatically determine prospect sentiment and move
into targeted nurture funnels.



WHAT SETS US APART?

Going beneath the surface

BEYOND LEAD-GENERATION

In the new era of prospecting, context is equally important to contacts.
Leveraging phone numbers and email addresses with no accompanying insights is no
longer enough to convert prospects into opportunities.

We study and engage your ideal client personas on a deeper level to increase
engagement and immediately separate you from competitors.

Less talk, more action

BEYOND SALES CONSULTANTS

We go further than diagnosing the problem and dispensing advice. Building a
thoughtful outbound strategy is only step 1.

Our niche market is fast-growing companies that need a team of experts to roll
their sleeves up and execute every day. We're judged on pipeline growth and
sales outcomes- no expensive advice, no fluff.

extension of your team

NOT A BPO OR CALL CENTER

While some non-primary areas of your business can be outsourced to a third party
BPO, your sales function is a different story.

We act as an extension of your team at all times.




YOU'VE GOT QUESTIONS, WE'VE GOT ANSWERS

Here are a few common questions we receive about outbound sales partner




WHAT ARE THE EXPENSES ASSOCIATED WITH BUILDING AN IN-HOUSE SDR TEAM VS
OUTSOURCING?

— Hiring a quality outbound agency costs less than a third of a single SDR's
true annual salary. Here's why: there are numerous costs to consider over and
above salary and bonus when hiring an in-house SDR.

To name a few - employer taxes, benefit costs, administration fees, software
licences and training/hiring costs. According to Glassdoor, the average SDR
salary is $74k with salary and bonus- when adding in all the extra costs above,
the true SDR annual cost is closer to $150k.



OK, IT MIGHT BE MUCH MORE EXPENSIVE BUT SDR'S ARE STILL A GOOD LONG-TERM
INVESTMENT, RIGHT?

— Not necessarily. According to Mercer, the average in-house sales development
team sees turnover of over 39%. Another recent study from Bridge group states
the average life span of an SDR in one role is 14.2 months.

These combining factors can make for a high-risk investment. Depending on your
situation, a high-quality outbound firm can help you grow faster without the
additional expenses.



DOES A PARTNERSHIP WITH OUTBOUND AGENCY HAVE TO BE AN ALL-OR-NOTHING
ARRANGEMENT?

— Absolutely not. In fact, we've seen that 40% of companies who outsource will
combine this with in-house sales/marketing efforts. Larger, more established
businesses typically have a hybrid approach, whereas smaller, fast growing
startups prefer to fully outsource their outbound function.

We work with companies of all shapes and sizes. Understanding your short and
long-term goals as a business is paramount.




DON’T KNOW WHERE TO START? SCHEDULE A CONSULTATION CALL WITH US.

We partner with your team to build a more consistent and robust sales pipeline.


Let's chat

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