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2:36:25 PM
Wednesday, March 16, 2022

LATEST NEWS

 * GANT PARTNERS YOOBIC FOR FRONTLINE EMPLOYEE COMMUNITY

 * META ‘WON’T BE SUCCESSFUL’ IN THE METAVERSE, SAYS EX-NINTENDO BOSS

 * CONTACTLESS PAYMENTS UP 30% FOLLOWING £100 LIMIT

 * MULBERRY DEPLOYS APTOS FOR CENTRALISED COMMERCE HUB

 * MAJORITY OF BRITS SHOP ON MOBILES ‘MORE THAN’ BEFORE PANDEMIC

 * ZARA-OWNER INDITEX SEES SALES SOAR BY MORE THAN A THIRD






PODCAST ARCHIVE

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Who really owns omnichannel profitability?
Shipping a £2 item for £5 isn’t a very good way to make money. However, that
doesn’t stop many retailers from doing it. The problem often lies in the
puzzle-like structure of modern retail, which involves lots of different pieces.

IT owns the systems, e-commerce owns the sites, store operations own the stores,
and logistics owns transportation. But with all these siloed divisions and cost
centres – who owns profitability when it comes to omnichannel? In the case of
many organisations, no one.

As a result, retailers are starting to examine who within their organisation has
responsibility for ensuring that omnichannel operations are adding to rather
than taking away from the company’s profits.

To further explore these challenges as well as some possible solutions, Will
McCurdy, Content Editor, Retail Systems was joined by Steve Ross, Global
Omnichannel Solution Principal, at Aptos.
Your browser does not support the audio element.

Is a painless omnichannel shift a reality?
Old habits die hard. But the pandemic pushed the evolution of retail forward the
best part of a decade, and as a result, adopting an integrated omnichannel model
became a necessity for many businesses who wanted to meet consumer demand. But
is it realistic to expect an in-store model developed over almost 100 years to
change almost overnight?

Now that the omnichannel model is becoming a larger part of more retailers'
businesses, the usefulness of previous organisational structures when it comes
to finance, logistics, and planning is being tested.

As a result, retailers are turning towards new technologies to provide real-time
or near real-time updates on inventory, pricing, promotion, carriers, tax, and
fraud, as part of efforts to make omnichannel work for them.

To further explore these challenges as well as some possible solutions, Will
McCurdy, Content Editor, Retail Systems was joined by Steve Ross, Global
Omnichannel Solution Principal, at Aptos.
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How did the pandemic change omnichannel retail?
It doesn’t take a global pandemic locking everyone inside for the best part of
two years to change consumer buying habits, but it certainly does the trick. UK
consumers have been more open minded than ever before when it comes to how,
when, and where they shop, and are flocking to fast growing ways to buy whether
that be click-and-collect or subscription models.

The lines between physical and online retail have become increasingly blurred.
Not only are physical stores popular spaces to pick up online orders, but they
have also rapidly become an integral part of e-commerce fulfilment, acting as
miniature warehouses or “dark stores”.

As a result, retailers are turning towards how they can use technology to manage
the unique set of challenges which the omnichannel model can place on stores and
staff.

To further explore these challenges as well as some possible solutions, Will
McCurdy, Content Editor, Retail Systems was joined by Steve Ross, Global Omni
Channel Solution Principal, at Aptos.
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Overcoming payment problems in the new retail landscape
When bank cards were first introduced in the 1980s, the idea of e-commerce was
still practically science fiction. But when the pandemic shut down stores
worldwide, and retail shifted almost entirely online, we witnessed an even more
radical departure from the world bank cards were designed for.

And despite rising consumer demand for security, the UK has one of the highest
levels of card fraud in Europe, which doesn’t exactly encourage consumers to
open their wallets, while the cost of traditional card payments remains a common
complaint for retailers.

So, though cards still dominate at the checkout, many merchants are implementing
alternative payment methods to give consumers the options needed to drive
conversion rates and keep customers safe.

To delve further into these challenges as well as some possible solutions, Will
McCurdy, Content Editor, Retail Systems was joined by Roger De'Ath, Head of
E-commerce, at TrueLayer.
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How are retailers using AI to drive seamless omnichannel experiences?
The dramatic shift to online during the pandemic has left customers used to a
highly digitised shopping experience. Now that stores have reopened, British
shoppers are seeking the ease of digital platforms on their trips to the High
Street.

Over the past eighteen months, retailers have needed to transform quickly in
order to meet new customer demand. Whilst navigating a new retail landscape,
where bridging the gap between in-store and online is key, companies are
grappling with a multitude of other challenges.

Meanwhile, some retailers have used this time of unparalleled disruption to
begin their digital transformation journeys, with many looking to conversational
and analytical AI to deliver a more personalised and flawless omnichannel
experience.

To explore some of the best practices and challenges happening in retail,
Alexandra Leonards, senior reporter at Retail Systems, was joined by Seb Reeve,
strategy director at Nuance.
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Customer engagement in the omnichannel era
Almost everyone in the developed world has been spending more time online during
the pandemic, and almost all channels have been flooded with increased traffic
over the past 18 months.

This was fine for the largest retailers, but many companies struggled to fill
all the necessary channels with the sheer volume – and quality - of content
necessary to engage discerning modern consumers.

Many consumers had more time to research products online, and the best adapted
retailers responded to this by offering personalised boutique-style experiences
that can help to engage this generation of consumers.

Meanwhile, Generation Z consumers are keener to try new brands than the
generations before them, preferring to discover them through new channels while
taking an experience-focused view of online retail.

To explore these challenges and opportunities, Retail Systems was joined by Sung
Cho, Product Marketing Director, Commerce at Sitecore, a digital experience
platform and content hub.
Your browser does not support the audio element.
Weird Fish: Boosting sales without physical retail
If you had to pick out the words that defined retail in 2020, it is likely
"survival" would come up quickly.

When the pandemic hit, the attentions of many brands with a significant
brick-and-mortar presence shifted to keeping their balance sheets out of the
red, and keeping existing employees on payroll, rather than expansion.

With a sizeable portion of the UK public out of fulltime work, expanding a
fashion brand that relies on consumers with disposable income might seem like a
tall order.

However, amid the chaotic series of events that was 2020 some brands managed to
ride the e-commerce wave to increase their overall sales.

To discuss the challenges of creating growth in a challenging environment, Will
McCurdy, content editor of Retail Systems, was joined by Ben Mercier, customer
director at Weird Fish.
Your browser does not support the audio element.
WatchPilot: Launching a successful e-commerce business in a pandemic.
If you went back in time to 2018 and told people there was going to be a
pandemic that would shut stores, lock people inside, and crash economies
everywhere, there is a big chance no one would have believed you.

And if you told people this post-apocalyptic sounding period would also be a
good time to start a business selling high-end watches, they would likely not
believe that either.

However, while many traditional High Street retailers faltered, laying off staff
and racking up debts, some new businesses thrived – capitalising on the
pandemic’s once in a lifetime impact on consumer tastes and buying habits to
launch successful new ventures.

To delve into how to launch a profitable niche business in a pandemic, Will
McCurdy, content editor of Retail Systems, was joined by Tim Harrison, founder
and director at WatchPilot.
Your browser does not support the audio element.
Going global: How are retailers using technology to launch in different markets?
The differences between the 44 countries of Europe go far beyond how their
citizens talk, sound, or act. Not only are these consumers interested in
different goods from their retailers, the way in which they want to interact
with them also differs markedly.

Payment methods which are mainstream in some countries are almost unknown in
others, while VAT regulation and tax protocols also differ heavily between
countries, creating more barriers for retailers who wish to tap into the €3.25
trillion European market. And if the pandemic hadn’t amplified the challenges of
going global enough, new regulations are soon set to emerge governing payments.

To explore these challenges, Retail Systems was joined by Gary Hammond, Head of
Product at Kooomo, an e-commerce platform which helps retailers trading
internationally optimise their operations.

This episode delves further into how retailers are taking their brands global
post pandemic, the right IT infrastructure for breaking new markets and tackling
the challenges of European expansion for retailers.
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The role of real-time information in retail risk management
From changing consumer habits and preferences, to the accelerated shift towards
e-commerce – the continued and unforeseen impact of the COVID-19 pandemic has
completely transformed the risk landscape for retailers.

During months of store closures, and stop-start lockdowns, retailers have had to
build operational resilience and flexibility into their store estate and
workforce, whilst ensuring the highest levels of health and safety in-store to
keep both customers and employees safe.

Meanwhile, the booming e-commerce market has forced retailers to address the
constantly evolving cyber and fraud risk, while events around the globe continue
to disrupt supply chains. As a result, those who lack 24/7 visibility can put
operational continuity at risk and produce disjointed customer experience, with
all of the reputational and financial risk that brings.

To tackle this, many retailers are turning to on-the-ground information via
real-time information platforms, which use AI and machine learning to process
billions of data units from thousands of public information sources across the
globe to alert them to emerging and sudden threats as they occur.

To delve further into these challenges for retailers and possible solutions
Retail Systems was joined by Helen Sutton, Senior Vice President of EMEA and
APAC sales at Dataminr.
Your browser does not support the audio element.
What a difference delivery makes to retail in 2021
The last 12 months have seen unprecedented turbulence for the retail industry,
with the boom in e-commerce and changing customer expectations upending business
models and forcing retailers to adapt their supply chains and delivery processes
in order to survive.

And as consumers look set to continue shopping online in the new retail
landscape, the role of a positive post-purchase, delivery and returns experience
has become critical to ensuring customer loyalty and a retailer’s reputation.

The next six months will also be a test for the changing role of the store, with
the omnichannel model placing experiential retail at the heart of a retailer’s
physical and brand strategy. As a result, retailers are under more pressure than
ever to reshape their supply chains and business models to ensure operational
resilience and provide excellent customer experience.

To explore these challenges, Retail Systems was joined by Duncan Licence, vice
president of global product at Metapack, an e-commerce delivery management
software provider. This episode delves further into how shopping preferences
have changed in the last year, the changing role of bricks and mortar stores and
takes a look at the future of e-commerce and what this is likely to mean for
post-purchase and delivery.
Your browser does not support the audio element.
The price of fast fashion
While the clothes we buy are affordable – the cost of rising demand, endless
choice, and a constant turnover of new styles – is high.

The environmental impact of our shopping habits is alarming – in the UK, roughly
nine and a half thousand garments are dumped every five minutes. The social
consequences of limitless access to cheap garments, are just as concerning.

Alexandra Leonards spoke to Dana Thomas, fashion journalist and bestselling
author, about her latest book – Fashionopolis. The book takes a detailed and
comprehensive look at the fashion industry, exploring how we got to a place
where more than 100 billion tonnes worth of garments are made every year.
Your browser does not support the audio element.
Ethical fashion: how big retailers can learn from independent brands
Not only do retailers have a moral responsibility, but with consumers becoming
increasingly concerned about where their products come from, there is also a
clear economic argument for sustainability, transparency, and ethical sourcing
across retail supply chains.

With a growing scrutiny of fast fashion, high-profile exposures of poor working
conditions within retailer supply chains, and ongoing reports of forced labour
in Northern China, the call for ethical fashion has never been louder.

Alexandra Leonards explored how retail chains can learn from smaller,
sustainable brands with Kalkidan Legesse, the co-founder and managing director
of independent ethical clothing and lifestyle store Sancho’s, in the first
episode of Retail in Focus.
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HULFT
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Find out how HULFT can help you manage data, integration, supply chain
automation and digital transformation across your retail enterprise.
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Talking shop: retail technology solutions from Brother
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Retail Systems editor Peter Walker sits down with Brother’s senior commercial
client manager Jessica Stansfield to talk through the company’s solutions for
retailers and hospitality businesses, what’s new in labelling technology, and
the benefits of outsourcing printing.










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