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Skip to main content Company Overview Our purpose Vision Global Footprint History Leadership JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN Full Story BRANDS & SERVICES Jaguar Jaguar SV Jaguar Classic Land Rover Land Rover SV Land Rover Classic InMotion JAGUAR LAND ROVER’S INMOTION VENTURES INVESTS IN BATTERY RECYCLING AND MANUFACTURING TECHNOLOGY Full Story Innovation Innovation Research and Future Tech POWERTRAIN INNOVATION Component & Technology Sales SUPPLIER INNOVATION JAGUAR LAND ROVER TO DEVELOP HYDROGEN-POWERED DEFENDER FUEL CELL PROTOTYPE Full Story People Diversity and Inclusion Jaguar Land Rover Academy Careers BARBARA BERGMEIER JOINS JAGUAR LAND ROVER TO TRANSFORM END-TO-END SUPPLY CHAIN AND INDUSTRIAL STRATEGY Full Story Responsibility Customer Community Environment Partnerships COVID-19 RESPONSE JAGUAR LAND ROVER AND GOOGLE MEASURE DUBLIN AIR QUALITY WITH ALL-ELECTRIC I-PACE Full Story Investor Relations Investor News Annual Report Results Centre Governance Financial Calendar SECOND QUARTER SALES INCREASE BUT REMAIN CONSTRAINED BY SEMICONDUCTOR SHORTAGES Full Story NEWS & MEDIA LATEST NEWS Twitter LINKEDIN Corporate Media Jaguar Media Land Rover Media JAGUAR LAND ROVER PARTNERS WITH WOLFSPEED FOR SILICON CARBIDE SEMICONDUCTOR TECHNOLOGY SUPPLY FOR NEXT GENERATION ELECTRIC VEHICLES Full Story SEARCH * SEARCH * JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN LEARN MORE > We have always been at the avant-garde of technologies and design in luxury > vehicles, and we intend to continue… > > Today, it’s time to reimagine the next chapter for this unique business and > for the two unique brands it represents: Jaguar and Land Rover. THIERRY BOLLORÉ CHIEF EXECUTIVE OFFICER NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group. We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.” Watch the full announcement of the Reimagine strategy below. WATCH NOW PRODUCT NEWS NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalisation than ever before. Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time. LEARN MORE INTRODUCING THE NEW LAND ROVER DEFENDER 130 Land Rover realises its original vision for a family of Defender vehicles with the introduction of the Defender 130, ideal for adventures for up to eight occupants. Alongside the critically acclaimed Defender 90 and Defender 110, the Defender 130 adds another dimension to the all-conquering family of all-terrain vehicles, with adventuring opportunities for up to eight adults across three rows of full-size seating. Like the Defender 90 and 110, the new 130 body design borrows its name from the original Defender family, inspired by the longest model in the line-up. It allows customers to effortlessly transport up to eight people across any terrain and is the ultimate demonstration of Defender’s breadth of talents. LEARN MORE JAGUAR ENHANCES E-PACE WITH NEW R-DYNAMIC BLACK EDITION AND ADVANCED TECHNOLOGY The R-Dynamic Black Edition expands the E-PACE range, which features Jaguar’s advanced Premium Transverse Architecture, a choice of efficient Ingenium powertrains – including Plug-In Hybrid (PHEV) and Mild Hybrid Electric Vehicle (MHEV) technologies – state-of-the-art connectivity and luxurious interiors. New technologies, including wireless Apple CarPlay® will provide added convenience and connectivity*. Wireless Android Auto™ will also become available at the same time*, making E-PACE ownership more connected than ever. LEARN MORE NEWS NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY READ MORE JAGUAR LAND ROVER TO PROVIDE FLEET OF ALL ELECTRIC VEHICLES FOR WORLD LEADERS AT COP26 READ MORE Q1 SALES AND PROFITABILITY IMPROVED FROM COVID IMPACT A YEAR AGO BUT SIGNIFICANTLY CONSTRAINED BY CONTINUING SEMICONDUCTOR SHORTAGE READ MORE NEW CHIEF COMMERCIAL OFFICER APPOINTED TO DRIVE INNOVATION AT JAGUAR LAND ROVER READ MORE FIRST QUARTER 21/22 RETAIL SALES SIGNIFICANTLY UP YEAR-ON-YEAR SEMICONDUCTOR SUPPLY CONSTRAINT INCREASES IN THE NEAR TERM READ MORE JAGUAR LAND ROVER TO DEVELOP HYDROGEN-POWERED DEFENDER FUEL CELL PROTOTYPE READ MORE SUSTAINABILITY TO DRIVE JAGUAR LAND ROVER STRATEGY WITH NEW EXECUTIVE APPOINTMENT AND REORGANISATION READ MORE HRH THE PRINCE OF WALES OFFICIALLY OPENS THE NATIONAL AUTOMOTIVE INNOVATION CENTRE READ MORE * TWITTER VISIT TWITTER * News * Code of Conduct * Terms & Conditions * Cookie Policy * Privacy Policy * Contact Us * Twitter * LinkedIn * subscribe JAGUAR LAND ROVER AUTOMOTIVE PLC REGISTERED OFFICE: ABBEY ROAD, WHITLEY, COVENTRY, CV3 4LF. 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