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RECRUITMENT STRATEGY | BRINGING AWARD-WINNING LUXURY TO AMERICAN HOMES - A WREN
KITCHENS USA CASE STUDY

 * Wed, May 15 2024
 * Insight
 * Eploy (US)
 * 4 mins read

HR Grapevine

HR Grapevine | Executive Grapevine International Ltd



In this insight, we delve into the journey of Wren Kitchens, the UK’s premier
kitchen retailer, as it expands its footprint into the American market.

Gemma Manning, the VP of Recruitment at Wren Kitchens USA, shares her
perspectives on the company's global aspirations, the intricacies of executing
its expansion strategy, and the nuances of the recruitment process on a global
scale.

Gemma Manning, who transitioned from her role in the UK business, now spearheads
the recruitment strategy from Wren's base in Connecticut. Reflecting on Wren's
remarkable trajectory since its inception in 2009, she highlights the
exponential growth from just 2 showrooms to a staggering 125 worldwide. At the
heart of Wren's success lies its unique approach, where the company meticulously
oversees the entire customer journey, from inception to completion, setting a
benchmark in the industry. With a workforce of over 8,000 employees spread
across the globe, Wren embodies a commitment to excellence in every aspect of
its operations.


WHAT ARE YOUR MAIN RECRUITMENT STRATEGY PRIORITIES FOR THE SHORT TO MEDIUM TERM?

"I made the decision to relocate to the USA with a clear mission: to establish a
robust recruitment team dedicated to sourcing top-tier talent for our rapidly
expanding business along the East Coast. Wren's inaugural international venture
in Milford, Connecticut marked the beginning of a series of showroom openings
across the Northeast.

"Our journey in recruiting for these new showrooms and expanding the People Team
has been marked by significant milestones. Initially, I oversaw this process
remotely, with periodic visits to the US to initiate our plans. However,
recognizing the importance of hands-on involvement, I have since made the
permanent move to Connecticut, fully immersing myself in driving Wren USA's
recruitment endeavors forward whilst building a Recruitment team from our brand
new office in CT."


WHAT CANDIDATE SOURCING ACTIVITIES ARE DELIVERING THE RIGHT QUALITY AND QUANTITY
OF CANDIDATES ALIGNED TO THE EXPANSION PLANS?

"Our journey has been marked by some truly successful virtual hiring events,
underscoring the momentum of our expansion efforts. The recent inauguration of
our 14th showroom in the USA stands as a testament to Wren's unwavering
commitment to continual growth and innovation.

"While in-person events have played a pivotal role, particularly in the early
stages, our transition to virtual platforms, such as Teams, has proven to be
equally effective in facilitating seamless interviews with exceptional
candidates."


WHAT CAN WE EXPECT FROM WREN OVER THE COMING MONTHS TO EMBED THE STRATEGY AND
REPLICATE THE RECRUITMENT SUCCESS IN THE UK?

"At Wren, we recognize the paramount importance of the candidate experience and
the cultivation of a strong Employer Brand. To ensure consistency and efficiency
in our recruitment processes, we have seamlessly replicated the acclaimed UK
recruitment model by leveraging automation through Eploy’s Applicant Tracking
System & Talent Acquisition Platform. This strategic move allows us to channel
our efforts towards attracting and retaining top-tier talent.

"Central to this initiative was the implementation of a unified system across
the organization, streamlining processes for shortlisting, conducting
interviews, and managing candidate communications regarding application
progress.

"From the perspective of the candidates, we strive to deliver a seamless and
intuitive self-service experience, offering a dedicated candidate area for
browsing and applying for roles, as well as managing their profiles with ease.

"As Wren Kitchens USA enters an exciting phase of growth, now presents an
opportune moment to join our dynamic team and embark on a fulfilling career
journey with us."


ABOUT WREN KITCHENS

Wren Kitchens, the UK’s fastest-growing bricks-and-mortar retailer, has expanded
its footprint overseas to introduce its award-winning, affordable luxury
kitchens to the American market. In November 2020, Wren made its grand debut
with the opening of its inaugural USA showroom in Milford, CT. This flagship
location stands as the largest kitchen showroom in the USA, boasting an
impressive display of over 100 kitchens.

Driven by a commitment to continuous growth and innovation, Wren Kitchens
envisions an expansive presence across the Northeast and beyond. With plans for
further showroom openings and accelerated expansion throughout the USA, Wren
aims to ensure accessibility for all customers, enabling them to envision,
create, and enjoy their dream kitchens, no matter their location.

Find out more about Wren USA

--------------------------------------------------------------------------------

 * eploy
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