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New Hope Network | Standards is part of the Informa Markets Division of Informa
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is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number
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 * Overview
 * Our Process
 * Resources
   * Advertising Standards
   * Exhibitor Standards
   * Hemp & Cannabinoid Policy
   * Ingredient Standards & Guidelines
   * Organic Product Policy
   * Governmental Resources
   * Product Claims Guidance
   * MarketReady Insights
 * FAQs & Definitions
   * General FAQ
   * Plant-Based FAQ
   * Hemp, CBD, and Other Cannabinoid FAQ
   * Definitions
 * Our Team
 * Contact

Menu
 * Overview
 * Our Process
 * Resources
   * Advertising Standards
   * Exhibitor Standards
   * Hemp & Cannabinoid Policy
   * Ingredient Standards & Guidelines
   * Organic Product Policy
   * Governmental Resources
   * Product Claims Guidance
   * MarketReady Insights
 * FAQs & Definitions
   * General FAQ
   * Plant-Based FAQ
   * Hemp, CBD, and Other Cannabinoid FAQ
   * Definitions
 * Our Team
 * Contact


NEW HOPE NETWORK STANDARDS & GUIDELINES

At New Hope Network, we serve as stewards of the natural & organic products
industry, leading important conversations and working alongside our community to
create a common vision of our industry’s future.


WE BELIEVE...


IN STEWARDSHIP

We have a responsibility to provide thought leadership and to serve our
community through constructive, forward-looking dialogue


IN COMMUNITY

We are best served through self-regulation and responsible action, and we must
come together to collectively shape the future vision for of our industry and
continue striving to serve people and planet


IN TRANSPARENCY

We created our Standards and Guidelines with the goal of serving the best
interests of all and evolving as the needs of people and planet evolve, and we
focus on education and awareness around key issues when executing our standards
and guidelines


LETTER FROM MICHELLE ZERBIB, NEW HOPE NETWORK STANDARDS DIRECTOR

The New Hope Standards program was initially prompted by the passing of DSHEA,
the Dietary Supplement Health & Education Act, in 1994. At that time, the
majority of Natural Products Expo exhibits presented dietary supplements and
functional ingredients, and the then-leaders of New Hope had the wisdom and
foresight to understand how important it would be to support, reinforce and grow
industry regulatory compliance. As the rules were being implemented nationwide
by the U.S. Food & Drug Administration (FDA), so too was the execution of a new
set of Standards for Natural Products Expo exhibitors, standards that would also
apply to advertisers, and eventually to the entirety of New Hope Network’s
current portfolio.

Through the years, the make-up of exhibitors has shifted and grown to include a
wide range of products, particularly foods and beverages. Innovation and
manufacturing technologies have also dramatically advanced, driving an ongoing
demand for transparency. The Standards program continues to evolve and now
encompasses both the applicable federal regulations and our self-prescribed
Standards and Guidelines. We continue to strive toward transparency and
self-regulation, to maintain a high level of quality and integrity, and to
uphold – and increase – the level of consumer confidence in the products
promoted through the New Hope Network. Our team looks forward to working with
you to further this mission, and we always welcome your thoughts and questions.




LETTER FROM CARLOTTA MAST, MARKET LEADER

In the natural & organic products industry, we are faced with an increasingly
complex landscape of ingredients and technologies, many of which fall outside of
the scope of existing federal regulations. At New Hope Network, we are in the
unique position to be able to tap into our network of experts and to facilitate
the conversation among community members to help us all self-manage to our
collective vision of creating a long-term, sustainable and impactful industry.

For many years, we at New Hope Network have operated with a set of guideposts:
some come to life as “standards” or requirements for exhibiting in our Natural
Product Expos or advertising in our publications. Others are “guidelines” or
suggestions that reflect what we believe our retailers and consumers are coming
to expect. You can read more about our standards and guidelines here and see the
actual policies here.

Going forward, we aspire to lead the conversation on new ingredients and
technologies and want to set guideposts that enable our industry to heal and
serve people and planet and ensure justice, equity, diversity and inclusion for
all. For that, we will want your thoughts, feedback and participation in the
dialogue. So please read on, engage and stay in touch. You can always reach us
at standards@newhope.com.

While the Food and Drug Administration’s has not yet laid out a regulatory
pathway for hemp CBD products, New Hope Network is committed to setting industry
standards. Learn the most common mistakes on hemp CBD labels. Getting the label
correct on a hemp CBD product is tricky, but here’s how to make sure you’re on
the up and up.

Read More


MARKET INTEGRITY:
ELEVATING THE INTEGRITY OF THE PRODUCTS AND BUSINESSES WITHIN THE MARKETS WE
SERVE.

Learn More About Informa Health & Nutrition's Market Integrity Initiative

See how fostering consumer trust is of the utmost importance so we can continue
to have a successful industry




EXPLORE THESE MARKET INTEGRITY SERVICES:





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