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People


NEW OWNER OF PETERBOROUGH ONE RETAIL PARK PROMISES MULTI-MILLION POUND
TRANSFORMATION

Deli bar and farm shop among new attractions

By Paul Grinnell
3 minutes ago - 3 min read


A garden centre and retail park in Peterborough is to undergo a multi-million
pound transformation after being sold to new owners.



The Peterborough One Retail Park, in Eye Road, has been bought by the national
garden centre group Blue Diamond for £27 million.



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Alan Roper, managing director of Blue Diamond, said the company was planning to
invest a further £3 million in the site which would see an array of
‘aspirational’ attractions in the garden centre and some new retailers move into
adjoining units.




The Van Hage garden centre and Peterborough One Retail Park have been sold to
Blue Diamond.
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He said that kitchen and homewares retailer Lakeland had confirmed its intention
to move on to the park.

Investment in the garden centre is expected to see the number of staff rise from
about 30 to 100 plus with new attractions including an Eat Right deli bar, where
the food is fresh and cooked on site by qualified chefs, and the sale of locally
grown produce through its farm shop, Local Larder.





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Blue Diamond also has its own nursery where it grows millions of pounds worth of
plants in recyclable pots, using peat-free compost. It plans to encourage local
growers to get in touch.

Mr Roper said: “Peterborough has grown quite a lot over the last 20 years and
continues to do so but I always felt it didn't really have a quality garden
centre offer.


Alan Roper, managing director of Blue Diamond.


"I felt Peterborough would appreciate a Blue Diamond garden centre, we’ve been
awarded the Best Value Garden Centre, so we’re not expensive but we do trade
with a degree of authority and aspiration in plants.



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He said "The PE1 site appears to have been in the doldrums and had a sense of
neglect for the best part of 12 years.

"I want to provide a quality offer in what we do and I want the people who trade
alongside us on the site to also offer a quality proposition.

"We don’t put concessions inside the garden centre because we operate everything
inside, including the two restaurants, ourselves.


A Blue Diamond operated garden centre.


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"There are a lot of interesting people on site, like a dance studio, Inflata
Nation, a mother and baby outlet, all those things around a leisure activity, I
am happy for them to stay.

"Operators that offer something for families and children such as dancing
lessons, gym, family entertainment and learning for children are important to
keep. Where we need to, we will make changes.

Mr Roper said: “We not a corporate group that just has a standard offer and is
rather flat and uninspiring. We are more aspirational and more organic in how we
think.

“It will be completely different to what went before and I believe Peterborough
will support that - but it will be a challenge to take that rather horrible PE1
and transform into something else."



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The interior of a Blue Diamond garden centre.

Mr Roper said Blue Diamond had bought the Peterborough site in November but it
would take time to make necessary changes and it was hoped to have an official
launch by Easter when the name will be changed to Blue Diamond Garden and Home.

Blue Diamond is also preparing to unveil a partnership with the National Trust,
in which it has developed products for the trust with 10 per cent of the price
going to the trust.

Read More
Dance school steps into new home at Peterborough One Retail Park

Peterborough One Retail ParkNational TrustOperators

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