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ENGAGING WITH CUSTOMERS IN TIMES OF EXCEPTIONAL UNCERTAINTY

Wednesday 20 April | Watch On-Demand Now | #FTDigitalDialogues
REGISTER TO WATCH


Presented by

In Partnership with



SENIOR INDUSTRY LEADERS WILL SHARE THEIR INSIGHTS

Digitalisation and empathy are common methods of customer engagement, but never
before has the pace at which these are being used in Hong Kong been so great.
Nor has their necessity been so vital, as the city’s residents cope with a
challenging environment. Whether, and how, businesses will continue with this
strategy when the pandemic is finally over remains to be seen. 

The Financial Times, in partnership with Amazon Web Services, has gathered
leading experts in Hong Kong to examine how companies are using digitalisation
and empathy, among other tools, to engage and support customers during the
ongoing waves of the pandemic. The discussion explores whether and how these
imaginative ways of interacting will last beyond the pandemic.

SEE FULL OVERVIEW


WORLD-CLASS BUSINESS LEADERS AND SPEAKERS

MA
Mark Arel
Head of Professional Services
Amazon Web Services
EE
Erdal Elver
President and CEO
Siemens Hong Kong and Macao
AH
Amanda Hyndman
Area Vice-President and Group Director of Quality & Rooms
Mandarin Oriental Hotel Group
SM
Sushmita Munshi
Vice-President, Digital Products and Partnerships
Manulife Asia
RM
Ravi Mattu
Deputy Asia News Editor
Financial Times



DIGITALISATION

How is enhanced digitalisation playing out for customer engagement across
multiple channels and across multiple generations with different levels of
tech-readiness? How are companies choosing the appropriate technologies for
each?


EMPATHY

How has greater online engagement changed customer expectations and behaviours
now, and in the long term? How has a drive for increased customer empathy driven
the leap to contactless engagements?


UNCERTAIN TIMES

How are companies building a sympathetic customer connection in exceptionally
uncertain times? How much of the customer engagement practised today will be
retained after the pandemic? Will agile companies in Hong Kong be able to pivot
successfully?

SEE THE AGENDA


REGISTER TO WATCH ON-DEMAND

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

REGISTER NOW

Discover

New approaches and strategies to help win market share


NOW AVAILABLE ON-DEMAND

FT Live Digital Dialogues are fully digital 50-minute event experiences
delivering maximum engagement. Live webinars provide unique opportunities to
engage global senior audiences. All access, digital passes include access to all
the live sessions PLUS all sessions on demand for 30 days. Join the
conversation.

REGISTER HERE


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