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MEDIA PRODUCTS

GumGum's Full Product Suite and Contextual Offerings



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KFC DRIVES UK SALES WITH GUMGUM

See how GumGum put its contextual intelligence technology, Verity™, to the test
in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.

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Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited
Contextual Targeting and Brand Safety Technology

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ADVERTISERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Advertisers



PUBLISHERS GALLERY

A Comprehensive Guide to GumGum's Ad Units for Publishers

New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly
integrates with the content.

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GUMGUM PLACES ADS IN THE MOMENTS THAT MATTER



Grab people's attention by reaching them when they are in the right frame of
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THE BLUEPRINT FOR THE FUTURE OF ADVERTISING



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Contextual

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CONTEXTUAL UNDERSTANDING BASED ON ALL AVAILABLE SIGNALS INCLUDING TEXT, IMAGES,
AUDIO AND VIDEO.


Drive Results with Contextual


DYNAMIC AD CREATIVES THAT CAPTIVATE ATTENTION.


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MEASURE ATTENTION AND OPTIMIZE CAMPAIGNS IN REAL TIME.


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WE DRIVE VALUE FOR OUR PARTNERS

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MEET PEOPLE IN THE RIGHT MOMENT



Don't waste time delivering an ad based on past digital footprints. Meet people
in their current moment by delivering the right ad, in the right environment,
when they want it most.

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MONETIZE AUDIENCES IN THE RIGHT FRAME OF MIND



GumGum empowers publishers to unlock revenue potential with its accredited
contextual technology and data.

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LEAD THE INDUSTRY WITH US



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Contextual


HOW WILL YOU REACH VOTERS? A COMPREHENSIVE GUIDE TO POLITICAL ADVERTISING ACROSS
OLV AND CTV

GumGum’s high-impact ads and contextual technology drive persuasion, motivation
and GOTV messaging to impact voters across CTV and OLV.

By
GumGum Team
Jun 6, 2022
Contextual


SIMPLE TIPS & TRICKS TO TARGET PHARMA THROUGH VIDEO AND CONNECTED TV

CTV is rapidly becoming one of the most vital digital advertising channels today
- providing a plethora of opportunities for pharmaceutical

By
GumGum Team
Jun 3, 2022
Contextual


TIPS & TRICKS TO WIN ADVERTISING BUSINESS IN A COOKIELESS WORLD

In a new 4A’s webinar, industry leaders from GumGum, Dentsu and UM discuss how
clients should think about the future of digital advertising.

By
GumGum Team
May 31, 2022
https://www.gumgum.com/

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