www.drift.com
Open in
urlscan Pro
2620:12a:8001::3
Public Scan
Submitted URL: https://click.demandbase.com/Njk1LU5OTi00OTAAAAGKx8BsRLhPFF2rFKvuHqhGK_nR7zsyvjULyk1Ibz1_o5XZVziPbKiOBCwwbjp_xGLJ86DCHRo=
Effective URL: https://www.drift.com/events/gtm-lab-chain-reaction/?utm_source=demandbase&utm_medium=referral&utm_campaign=chat-gtm-l...
Submission: On March 28 via manual from US — Scanned from DE
Effective URL: https://www.drift.com/events/gtm-lab-chain-reaction/?utm_source=demandbase&utm_medium=referral&utm_campaign=chat-gtm-l...
Submission: On March 28 via manual from US — Scanned from DE
Form analysis
0 forms found in the DOMText Content
* Drift Help Center * Partners * About Us * About Us * About Us * About Us * Leadership Team * About Us * DEI * About Us * Careers * About Us * Leadership Principles * About Us * Newsroom * Product Everything starts with a conversation Drift Conversation Cloud A single platform for personalizing conversations at every stage of the buyer’s journey. Qualify and convert visitors Conversational Marketing Build quality pipeline Conversational Sales Deliver customer support Conversational Service powered by Integrations Conversational AI Reporting & Analytics * Use Cases * For Marketing * Generate High-Quality Leads * Power ABM Campaigns * Personalize Web Experiences * For Sales * Jumpstart Conversations * Improve Sales Efficiency * Engage Target Accounts * For Service * Automate Customer Support * By Industry * Financial Institutions * Manufacturing * Professional Services * Technology * Case Studies * Resources Learn Blog Books & Reports Events Webinars Podcasts Explore Test Drive Drift Live Demo Conversion Rate Calculator * Plans * Log In * Let's Chat Let's Talk * Product * Product * Drift Conversation Cloud * Conversational Marketing * Conversational Sales * Conversational Service * powered by * Integrations * Conversational AI * Reporting & Analytics * Use Cases * Use Cases * For Marketing * For Marketing * Generate High-Quality Leads * For Marketing * Power ABM Campaigns * For Marketing * Personalize Web Experiences * Use Cases * For Sales * For Sales * Jumpstart Conversations * For Sales * Improve Sales Efficiency * For Sales * Engage Target Accounts * Use Cases * For Service * For Service * Automate Customer Support * Use Cases * By Industry * By Industry * Financial Institutions * By Industry * Manufacturing * By Industry * Professional Services * By Industry * Technology * Case Studies * Resources * Resources * Learn * Blog * Books & Reports * Events * Webinars * Podcasts * Explore * Test Drive Drift * Live Demo * Conversion Rate Calculator * Plans * Log In * Let's Chat * Drift Help Center * Partners * About Us * About Us * About Us * About Us * Leadership Team * About Us * DEI * About Us * Careers * About Us * Leadership Principles * About Us * Newsroom Log In CHAIN REACTION A VIRTUAL EVENT April 3-7, 2023 • 1:00PM ET | 10:00AM PT Sign Up View The Agenda 6 Days 05 Hours 09 Minutes 45 Seconds EVENT DETAILS It’s time to step back into the virtual classroom and put your GTM strategy under the microscope. This five-day event is a literal Berzelius beaker full of all the info you need to solve your GTM equation. Part education, part inspiration, and fun through and through, this can’t-miss mix of content has a little something for everyone. So gravitate toward your laptops, put on your thinking caps, and get ready to uncover GTM gold. AGENDA April 3rd, 1:00 - 2:00 PM ET Register SESSION #1 April 3rd, 1:00 - 2:00 PM ET Register PERSONALIZING EXPERIENCES WHY YOU NEED AN ACCOUNT-BASED APPROACH Jump head first into account-based experiences as we share how to laser-focus your go-to-market efforts with the resources you already have on hand. Hear tips and tricks for identifying ideal customers and using your current data to craft personalized experiences for them. You’ll also learn how to leverage your data to drive conversions and measure the success of your targeted approach. If you’re looking for a roadmap for creating an account-based program that delights your customers and drives your business forward, this session is for you. STEFANIE NEER Senior Marketing Manager, Enterprise & ABM, Drift AMBER BOGIE Director of Global Demand Generation, Reachdesk CORINA OWENS Senior Manager, Account-Based Marketing, Gong MOIRA VAN DEN AKKER Director, Enterprise Marketing, Demandbase April 4th, 1:00 - 2:00 PM ET Register SESSION #2 April 4th, 1:00 - 2:00 PM ET Register DATA INTO DOLLARS ACCELERATING THE SALES CYCLE WITH CUSTOMER INSIGHTS Data isn’t just for the brainiacs over in marketing — join this session to get an easy-to-implement formula that will help your sales team turn data into revenue. You’ll learn how to effectively collect predictive analytics, analyze it, and make informed decisions about which leads are most likely to convert. You’ll also hear real-world examples of companies that have successfully implemented data-driven sales strategies and leave with genius tips for incorporating data into your process to electrify your team’s closing rate. ANDREW AROCHA Chief Revenue Officer, Drift LAURA GUERRA Vice President of Growth, Pavilion STEVE GOLDBERG Chief Revenue Officer, Salesloft MARK EBERT SVP of Sales, 6sense April 5th, 1:00 - 2:00 PM ET Register SESSION #3 April 5th, 1:00 - 2:00 PM ET Register PROCESS MAKES PERFECT USING CLEAR INTENTIONS TO DRIVE OPERATIONAL SUCCESS Operational headaches don’t have to bog you down. Stop them before they ever start, with clearly defined processes. This session outlines the data and workflows to consider before you start measuring success. Pick up tips and tricks for developing data and reporting guardrails, finding your company’s operating rhythm, and communicating the effectiveness of your tech stack to key stakeholders. SEAN LANE VP, Field Operations, Drift SARA MCNAMARA Senior Manager, Marketing Transformation & Innovation, Salesforce BRAD SMITH Co-Founder, CEO, Sonar MIKE RIZZO Community-Led Founder, MarketingOps.com April 6th, 1:00 - 2:00 PM ET Register SESSION #4 April 6th, 1:00 - 2:00 PM ET Register BUILDING PARTNER ECOSYSTEMS HOW TO AMPLIFY YOUR GTM STRATEGY EFFORTS Understand the ins and outs of building a partner network to drive better retention and long-term business growth. You’ll learn how to partner with complementary businesses to reduce overall costs, align goals in a mutually beneficial way, as well as set clear objectives and success metrics. We’ll also share tips for managing conflicts and examples of successful partner ecosystems to help you grow your own. LEE ZUCKER Global Head of GTM Strategy & Partnerships, Drift MORGAN ROCHOFSKI Head of Partner Marketing & Programs, Salesloft ELLIOT SMITH Head of Partnerships, 6sense JESSICA FEWLESS Client Partner and Director of Partnerships, Inverta April 7th, 1:00 - 2:00 PM ET Register SESSION #5 April 7th, 1:00 - 2:00 PM ET Register CHARGED UP THE GO-TO-MARKET SHOWDOWN Our five-day event heats up one last time as GTM geniuses go head to head in a competition unlike any other. Each expert must come to the virtual stage and formulate a radical GTM strategy on the spot. But their fate is in your hands — the audience gets to decide whether their solution will spark award-winning greatness (and some serious bragging rights) or fizzle out into the ether. JUSTIN KELLER VP of Revenue Marketing, Drift HEIDI DARLING Chief Marketing Officer, ROI DNA CHRIS MOODY Head of GTM Thought Leadership, Demandbase KYLE LACY Chief Marketing Officer, Jellyfish MICHELLE SIDWELL SVP, Global Enterprise, Salesloft KERRY CUNNINGHAM 6sense Research & Thought Leadership, 6sense UZAIR DADA Founder & CEO, Iron Horse MEGHAN KEANEY ANDERSON VP of Marketing, Jasper STEP INTO THE GTM LAB Register Now * Product * Platform * Conversation Cloud * Conversational Marketing * Conversational Sales * Conversational Service * Conversational AI * Integrations * Learn * Resources * Blog * Drift Insider+ * Conversion Calculator * Case Studies * Support * Drift Help Center * Partners * Professional Services * Security & Compliance * Contact Us * About Drift * About Us * Diversity Equity Inclusion * Careers * Leadership Team * Newsroom * Brand Assets * Drift Store * Get Drift * Pricing * Test Drive Drift * Drift for Startups * Mobile App * Video Mobile App * Drift for Chrome * Get a Demo * * * * * Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.