www.drift.com Open in urlscan Pro
2620:12a:8001::3  Public Scan

Submitted URL: https://click.demandbase.com/Njk1LU5OTi00OTAAAAGKx8BsRLhPFF2rFKvuHqhGK_nR7zsyvjULyk1Ibz1_o5XZVziPbKiOBCwwbjp_xGLJ86DCHRo=
Effective URL: https://www.drift.com/events/gtm-lab-chain-reaction/?utm_source=demandbase&utm_medium=referral&utm_campaign=chat-gtm-l...
Submission: On March 28 via manual from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

 * Drift Help Center
 * Partners
 * About Us
   * About Us
   * About Us
   * About Us
   * Leadership Team
   * About Us
   * DEI
   * About Us
   * Careers
   * About Us
   * Leadership Principles
   * About Us
   * Newsroom

 * Product
   Everything starts with a conversation
   Drift Conversation Cloud
   
   A single platform for personalizing conversations at every stage of the
   buyer’s journey.
   
   Qualify and convert visitors
   Conversational Marketing
   Build quality pipeline
   Conversational Sales
   Deliver customer support
   Conversational Service
   powered by
   Integrations
    
   Conversational AI
    
   Reporting & Analytics
 * Use Cases
   * For Marketing
     * Generate High-Quality Leads
     * Power ABM Campaigns
     * Personalize Web Experiences
   * For Sales
     * Jumpstart Conversations
     * Improve Sales Efficiency
     * Engage Target Accounts
   * For Service
     * Automate Customer Support
   * By Industry
     * Financial Institutions
     * Manufacturing
     * Professional Services
     * Technology
 * Case Studies
 * Resources
   Learn
   Blog
   Books & Reports
   Events
   Webinars
   Podcasts
   Explore
   Test Drive Drift
   Live Demo
   Conversion Rate Calculator
 * Plans
 * Log In
 * Let's Chat


Let's Talk
 * Product
   * Product
   * Drift Conversation Cloud
      * Conversational Marketing
      * Conversational Sales
      * Conversational Service
   
      * powered by
      * Integrations
      * Conversational AI
      * Reporting & Analytics
 * Use Cases
   * Use Cases
   * For Marketing
     * For Marketing
     * Generate High-Quality Leads
     * For Marketing
     * Power ABM Campaigns
     * For Marketing
     * Personalize Web Experiences
   * Use Cases
   * For Sales
     * For Sales
     * Jumpstart Conversations
     * For Sales
     * Improve Sales Efficiency
     * For Sales
     * Engage Target Accounts
   * Use Cases
   * For Service
     * For Service
     * Automate Customer Support
   * Use Cases
   * By Industry
     * By Industry
     * Financial Institutions
     * By Industry
     * Manufacturing
     * By Industry
     * Professional Services
     * By Industry
     * Technology
 * Case Studies
 * Resources
   * Resources
   * Learn
      * Blog
      * Books & Reports
      * Events
      * Webinars
      * Podcasts
   
   * Explore
      * Test Drive Drift
      * Live Demo
      * Conversion Rate Calculator
 * Plans
 * Log In
 * Let's Chat

 * Drift Help Center
 * Partners
 * About Us
   * About Us
   * About Us
   * About Us
   * Leadership Team
   * About Us
   * DEI
   * About Us
   * Careers
   * About Us
   * Leadership Principles
   * About Us
   * Newsroom

Log In


CHAIN
REACTION

A VIRTUAL EVENT
April 3-7, 2023  •   1:00PM ET | 10:00AM PT

Sign Up View The Agenda

6 Days
05 Hours
09 Minutes
45 Seconds


EVENT DETAILS

It’s time to step back into the virtual classroom and put your GTM strategy
under the microscope. This five-day event is a literal Berzelius beaker full of
all the info you need to solve your GTM equation.

Part education, part inspiration, and fun through and through, this can’t-miss
mix of content has a little something for everyone. So gravitate toward your
laptops, put on your thinking caps, and get ready to uncover GTM gold.




AGENDA

April 3rd, 1:00 - 2:00 PM ET

Register


SESSION #1

April 3rd, 1:00 - 2:00 PM ET

Register



PERSONALIZING EXPERIENCES


WHY YOU NEED AN ACCOUNT-BASED APPROACH

Jump head first into account-based experiences as we share how to laser-focus
your go-to-market efforts with the resources you already have on hand. Hear tips
and tricks for identifying ideal customers and using your current data to craft
personalized experiences for them.

You’ll also learn how to leverage your data to drive conversions and measure the
success of your targeted approach. If you’re looking for a roadmap for creating
an account-based program that delights your customers and drives your business
forward, this session is for you.



STEFANIE NEER

Senior Marketing Manager, Enterprise & ABM, Drift

AMBER BOGIE

Director of Global Demand Generation, Reachdesk

CORINA OWENS

Senior Manager, Account-Based Marketing, Gong

MOIRA VAN DEN AKKER

Director, Enterprise Marketing, Demandbase
April 4th, 1:00 - 2:00 PM ET

Register


SESSION #2

April 4th, 1:00 - 2:00 PM ET

Register



DATA INTO DOLLARS


ACCELERATING THE SALES CYCLE WITH CUSTOMER INSIGHTS

Data isn’t just for the brainiacs over in marketing — join this session to get
an easy-to-implement formula that will help your sales team turn data into
revenue.

You’ll learn how to effectively collect predictive analytics, analyze it, and
make informed decisions about which leads are most likely to convert. You’ll
also hear real-world examples of companies that have successfully implemented
data-driven sales strategies and leave with genius tips for incorporating data
into your process to electrify your team’s closing rate.



ANDREW AROCHA

Chief Revenue Officer, Drift

LAURA GUERRA

Vice President of Growth, Pavilion

STEVE GOLDBERG

Chief Revenue Officer, Salesloft

MARK EBERT

SVP of Sales, 6sense
April 5th, 1:00 - 2:00 PM ET

Register


SESSION #3

April 5th, 1:00 - 2:00 PM ET

Register



PROCESS MAKES PERFECT


USING CLEAR INTENTIONS TO DRIVE OPERATIONAL SUCCESS

Operational headaches don’t have to bog you down. Stop them before they ever
start, with clearly defined processes. This session outlines the data and
workflows to consider before you start measuring success.

Pick up tips and tricks for developing data and reporting guardrails, finding
your company’s operating rhythm, and communicating the effectiveness of your
tech stack to key stakeholders.



SEAN LANE

VP, Field Operations, Drift

SARA MCNAMARA

Senior Manager, Marketing Transformation & Innovation, Salesforce

BRAD SMITH

Co-Founder, CEO, Sonar

MIKE RIZZO

Community-Led Founder, MarketingOps.com
April 6th, 1:00 - 2:00 PM ET

Register


SESSION #4

April 6th, 1:00 - 2:00 PM ET

Register



BUILDING PARTNER ECOSYSTEMS


HOW TO AMPLIFY YOUR GTM STRATEGY EFFORTS

Understand the ins and outs of building a partner network to drive better
retention and long-term business growth.

You’ll learn how to partner with complementary businesses to reduce overall
costs, align goals in a mutually beneficial way, as well as set clear objectives
and success metrics. We’ll also share tips for managing conflicts and examples
of successful partner ecosystems to help you grow your own.



LEE ZUCKER

Global Head of GTM Strategy & Partnerships, Drift

MORGAN ROCHOFSKI

Head of Partner Marketing & Programs, Salesloft

ELLIOT SMITH

Head of Partnerships, 6sense

JESSICA FEWLESS

Client Partner and Director of Partnerships, Inverta
April 7th, 1:00 - 2:00 PM ET

Register


SESSION #5

April 7th, 1:00 - 2:00 PM ET

Register



CHARGED UP


THE GO-TO-MARKET SHOWDOWN

Our five-day event heats up one last time as GTM geniuses go head to head in a
competition unlike any other. Each expert must come to the virtual stage and
formulate a radical GTM strategy on the spot. But their fate is in your hands —
the audience gets to decide whether their solution will spark award-winning
greatness (and some serious bragging rights) or fizzle out into the ether.



JUSTIN KELLER

VP of Revenue Marketing, Drift

HEIDI DARLING

Chief Marketing Officer, ROI DNA

CHRIS MOODY

Head of GTM Thought Leadership, Demandbase

KYLE LACY

Chief Marketing Officer, Jellyfish

MICHELLE SIDWELL

SVP, Global Enterprise, Salesloft

KERRY CUNNINGHAM

6sense Research & Thought Leadership, 6sense

UZAIR DADA

Founder & CEO, Iron Horse

MEGHAN KEANEY ANDERSON

VP of Marketing, Jasper


STEP INTO
THE GTM LAB


Register Now

 * Product
   * Platform
   * Conversation Cloud
   * Conversational Marketing
   * Conversational Sales
   * Conversational Service
   * Conversational AI
   * Integrations
 * Learn
   * Resources
   * Blog
   * Drift Insider+
   * Conversion Calculator
   * Case Studies
 * Support
   * Drift Help Center
   * Partners
   * Professional Services
   * Security & Compliance
   * Contact Us
 * About Drift
   * About Us
   * Diversity Equity Inclusion
   * Careers
   * Leadership Team
   * Newsroom
   * Brand Assets
   * Drift Store
 * Get Drift
   * Pricing
   * Test Drive Drift
   * Drift for Startups
   * Mobile App
   * Video Mobile App
   * Drift for Chrome
   * Get a Demo

 * 
 * 
 * 
 * 
 * 

Terms  Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.