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CASTING CALL: THE ROLE OF CUSTOMER MARKETING IN BUSINESS SUCCESS

While demand gen is known for showcasing impressive numbers that are an integral
part of its script, customer marketing takes a more nuanced approach, focusing
on building emotional connections and relationships....

 * Maureen Plowman

4 min read
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NAVIGATING THE POST-SALE LANDSCAPE: KEY STRATEGIES FOR CUSTOMER LOYALTY

How well do you really support your customers after the sale? Our customer
marketing experts discuss tactics to inspire loyalty and growth....

 * Robb Mapp
 * Virginia Bryant

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SARA STEFFEN | HOW TO SET UP CUSTOMER ADVISORY BOARDS FOR TRUE BUSINESS IMPACT |
CUSTOMER MARKETING CATCH-UP

In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of
Connected Customer Experience at Nutanix talks about how you should set up all
types of Customer Advisory Boards to enable true business impact....

 * Eve Chatfield

2 min read
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ANNIE EISSLER | CUSTOMER JOURNEY MAPPING AND THE IMPORTANCE OF CUSTOMER
EXPERIENCE | CUSTOMER MARKETING CATCH-UP

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer,
Partner & Expert Insights Marketing at AlphaSense talks to us about the
importance of customer experience and how customer journey mapping can help
align teams to support retention and growth....

 * Eve Chatfield

2 min read
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Brand storytelling


UNLEASH THE POWER OF CUSTOMER STORIES: TIPS TO MAXIMIZE REAL ADVOCATE VOICES

How a product or service positively impacted someone's life or business always
tugs at the heartstrings more than any stats or corporate speak. Customer
stories bring that emotional connection and credibility that keeps us
engaged....

 * Tiffany Knight Raymond
 * Michelle Viray
 * Callie Rojewski

6 min read
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CMANOW | FIRESIDE CHAT: BUILDING BUY-IN & LAUNCHING SUCCESSFUL CABS

Join us to gain insights and best practices on building buy-in and launching
successful CABs....

 * Emma Buitendag

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Upcoming customer marketing events.



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TOP 6 CUSTOMER MARKETING EVENTS TO ATTEND IN 2023

Get your diaries ready - here are the top customer marketing events to attend in
2023. 🎉...

4 min read
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CUSTOMER MARKETING SUMMIT | OCTOBER 26, 2022

Share the virtual stage with your customer marketing peers, for a day of panels,
fireside chats, knowledge-sharing, keynotes, networking, and more at Customer...

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Event List
Customer Marketing Summit
September 4 & 5, 2024
San Francisco






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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER
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