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Submitted URL: http://links.eastern-standard.com/8653da8512f8aebbf9f7d618a7e3de15
Effective URL: https://www.easternstandard.com/work/policylab
Submission: On March 30 via manual from US — Scanned from US
Effective URL: https://www.easternstandard.com/work/policylab
Submission: On March 30 via manual from US — Scanned from US
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</form>Text Content
logo ESTRN STAN DARD * Work * Services * About * Contact * Blog Get the latest from Eastern Standard * Work * Services * About * Contact * Blog * Icon/Social/LinkedIn Copy * * Close Close POLICYLAB — CHILDREN’S HOSPITAL OF PHILADELPHIA A REFINED FUTURE FOCUS SERVICES Share GmailYahooOutlookMailto Visit Site Brand Identity + Campaigns Content Strategy + Management Drupal Development Web Design + UX Design Continuous Website Improvement Website Maintenance + Support When we met with the team at PolicyLab, a division of the Research Institute of the world-renowned Children’s Hospital of Philadelphia (CHOP), they had an existing website — and the seed of an idea that would take it in a new direction. In essence, PolicyLab wanted their website to reflect their status as a growing division of one of the largest pediatric research institutes in the country, as well as to establish a better relationship among the expanding body of content that bridges their work in informing practices and policies that improve the health of children. The main challenge? Viewers currently weren’t spending enough time exploring the existing site because navigation was tricky, and they didn’t have clear and easy paths for finding the information they sought. * * * 1. 1 2. 2 3. 3 In seeking a solution, they were drawn to Eastern Standard for our ability to apply and explore new branding in complex digital applications. Because PolicyLab had already undergone a visual rebrand in concert with Children’s Hospital of Philadelphia, their parent organization, which needed to be applied to the site, we began with a comprehensive series of application studies to the existing framework and we explored user experience and content management enhancements. In addition to some preliminary site direction that had been established, our findings guided us in adhering to CHOP branding while maintaining a unique identity for PolicyLab — the starting point for the creation of a new Drupal-based site that represented a massive front end overhaul in addition to some minor but meaningful back end adjustments. Major navigation and information architecture corrections began with expanding the main site menu from three categories to four to align with the organization’s new strategic core areas: Adolescent Health & Well-Being; Health Care Coverage, Access, & Quality; Health Equity; and Intergenerational Family Services. We then reorganized content to make key categories like “Our Research” easier to find; created better links between related content like projects and blog posts; and redesigned related menus accordingly — all of which made the connections between various bodies of content more meaningful and intuitive. We also added tracking tools that allow the client to manage and follow the download of publications and policy tools going forward. In the end, the upgrades embodied by the new site allow viewers from a variety of audiences to gain access in short order to the vital health information this research powerhouse provides, and allow the client to easily manage content updates as the organization moves into the future. Ready to get started? Talk to Us LIFE @ESTRNSTANDARD Powered by Curator.io Previous Next estrnstandard It’s #nationalpuppyday 🐶 Here at Eastern Standard, we LOVE pups! Swipe to see all of the dogs who are our best friends ➡️ Read more @estrnstandard1 week ago estrnstandard In honor of #internationalwomensday we're supporting our client friends at @womenforwomen in their mission to help women survivors of war and conflict rebuild their lives. Please join us in supporting their Ukrainian Crisis: Women in Need fund. Details at link in bio. Read more @estrnstandard4 weeks ago estrnstandard We're thrilled to bring a brand new season of performances to life through art for our long-standing friends and partners @thephillypops 🎶Swipe left to see this season’s look! #SeasonPremiere #Design #Branding #easternstandardarts Read more @estrnstandardFeb 25, 2022 estrnstandard The new #VisualIdentity and #DigitalExperience we created for Philadelphia's @NationalLibertyMuseum provide a sophisticated and compelling reflection of the important work they do in the name of advancing freedom for all. View both at libertymuseum.org (link in bio) Read more @estrnstandardJan 31, 2022 estrnstandard Find out how our collaboration with @cornell.law.school created a stronger foundation for their forward-looking #AdmissionsMarketing strategy. Learn more at link in bio #UX #CX #WordPress #EasternStandardEDU Read more @estrnstandardJul 7, 2021 Powered by Curator.io Follow us on Instagram MORE WORK * Higher Education, Higher Value Fairleigh Dickinson University * Building a Caring Online Community Living Beyond Breast Cancer * Connected Vision Wills Eye Hospital * Breaking the Mold Follett * Better, Faster, Different ZirMed * Leveraging Content and Design to Make History Accessible Presbyterian Historical Society * Lasting Impressions Interstate Outdoor Advertising * Extending Help Where It’s Needed Most Women for Women International * The Revitalization of a Philadelphia Institution The Philly POPS * Finding the Sweet Spot Frankford Candy * Reshaping the Digital Student Experience Temple University * Big-Picture Transformation Science History Institute * Art in Motion Pennsylvania Ballet * Branding From The Ground Up Venice Island Performing Arts and Recreation Center * Form Follows Function Delaware Valley University * Keeping Pace With Future Change Concordia University, St. Paul * The Power of Influence The Circuit Trails * Target: Tomorrow's Tech Leaders Drexel College of Computing and Informatics * Art of Work Meets Work of Art CultureWorks * Pet Project Women's Animal Center * Cause for Celebration Stevens Institute of Technology * Expanding Program, Evolving Brand Princeton Program in Gender and Sexuality Studies * Serving Up an Ace Berkshire Hathaway HomeServices Fox & Roach * A New Read for the Beinecke Library Yale University * Marketing With a Higher Mission Eastern University * Design Without Distraction Association for Public Art * Addition by Subtraction Penn State Student Affairs * Lessons in Creative Problem-Solving The University of the Arts * Navigating the News AL DÍA News Media * A Results-Oriented Branding Evolution The Academy of Natural Sciences * Amplifying the Exceptional Cornell Law School * A Reflection of Beauty + Wonder Grounds for Sculpture * Pillars of Support University of Rhode Island Foundation & Alumni Engagement * Streamlining School Selection Great Philly Schools * Art in the Digital Age Guild Hall * Investing in Human Connection Mill Creek Capital Advisors * Ai Weiwei's Humanity Princeton University Press * Making a Case for “Legal Ease” Saul Ewing Arnstein & Lehr * A Multidimensional Approach to Branding and Promotion PMC Property Group * The Years in Digital Review University City Science Center * A Values Proposition King University * A National Treasure in the Making The Great American Rail-Trail * Ready, Set, Grow EverVet Partners * A Refined Future Focus PolicyLab — Children’s Hospital of Philadelphia * B2B Solutions for Plexiglas Arkema Group — Altuglas International * A Unifying Experience Cornell College of Human Ecology * An Exceptional Evolution PMC Property Group — Riverwalk * Branding Across the Board The Board of Pensions of the Presbyterian Church (U.S.A.) * Explore the Universe With Neil deGrasse Tyson Princeton University Press * Creating Purposeful Change Camden Coalition of Healthcare Providers * Branding for Broadcast PhillyCAM * Digital Rx: Flexible Framework Temple Health * On the Menu: Cross-Brand Strategy Constellation Culinary Group * Previous * Next Get the latest from Eastern Standard 1218 Chestnut Street, 4th Floor, Philadelphia, PA 19107 • 215.925.1980 Eastern Standard is a Philadelphia-based combined branding and web agency specializing in brand strategy, research, graphic design, UX, SEO/SEM, WordPress and Drupal development including dedicated maintenance and support. © 2021. All rights reserved. We're always on the lookout for great talent. Learn More > Talk to Us * Icon/Social/LinkedIn Copy * * TALK TO US Talk to Us 215.925.1980 · hello@easternstandard.com You must have JavaScript enabled to use this form. Name * Email * Message * Leave this field blank We're always on the lookout for great talent. Careers Get the latest from Eastern Standard 1218 Chestnut Street, 4th Floor, Philadelphia, PA 19107 • 215.925.1980 Eastern Standard is a Philadelphia-based combined branding and web agency specializing in brand strategy, research, graphic design, UX, SEO/SEM, WordPress and Drupal development including dedicated maintenance and support. © 2021. All rights reserved. We're always on the lookout for great talent. Learn More > Talk to Us * Icon/Social/LinkedIn Copy * *