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 * The Performax Way Methodology
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YOUR MARKETING
PERFORMANCE,
MAXIMIZED.


WE’RE A PERFORMANCE MARKETING AGENCY

That is committed to treating your marketing dollars as a true investment by
leveraging technology, data, optimized media buying, and AI to help your
business grow.

Grow With Us


DATA-DRIVEN


RESULTS


FOR YOUR BUSINESS

There are an infinite number of metrics and data points that can be used to tell
a story when it comes to Digital Marketing. Things like Clicks, Impressions,
Click Thru Rates, CPM/CPC, etc. are all examples of things that are important to
track and monitor, but can also be considered “vanity metrics”.

On their own, these metrics are only one part of a much larger equation and
holistic view of how your digital campaigns are performing. As part of our
commitment to Data Transparency, you will always be able to see all of these
metrics, but our team will be focused on the bigger picture and ensuring that
all of these metrics combined are leading to positive ROI business outcomes.


DRIVING REVENUE



Sales-focused campaigns will have their success defined by revenue generated.
Whether it be through e-commerce transactions, leads generated for your sales
team or driving foot traffic to a brick and mortar store, none of these other
“vanity metrics” matter as much as what is being spent compared to what revenue
is being generated.


INCREASING LIFETIME VALUE



Getting a new customer isn’t where the customer journey ends, it is where the
loyalty and retention phase begins. Re-engaging and leveraging your customers
and using your first-party data to strategically target and engage with your
existing customer base is all about increasing your CLV through improved
retention and/or cross-promotion of additional products/services.


INCREASING MARKET SHARE



Large amounts of site visits, ad impressions and video views may seem great, but
if you are not reaching the right audience and engaging with them in the right
way, these efforts are all for nothing. With upper-funnel and awareness focused
campaigns, success is defined by seeing a measurable increase in market share as
a result of the investment in this type of campaign.


OUR PHILOSOPHY


TRULY MEASURABLE MARKETING

We believe that every dollar spent on Marketing should be treated as an
investment. This means that every dollar being spent should have a defined
purpose and goal in mind, the ability to track and measure against these goals,
and the spending of these dollars continuously measured and optimized to
calculate and show the true ROI of these efforts.


EFFICIENT ONGOING MANAGEMENT

We offer efficient management services by reducing unnecessary overhead and
having a streamlined and efficient team structure. By using the latest in
Machine Learning, AI, and Automation we are able to focus our efforts on
spending time where needed to drive results and reduce the amount of time spent
(and billed) on tasks that these new technologies can help execute efficiently.


FOCUS ON THE TRUE OVERALL ROI

Many agencies will focus just on ROAS (Return on Ad Spend) but not take into
account the full investment of Media Spend + Agency Fees when calculating
overall ROI. Our commitment to Data Transparency and treating all of your
dollars as an investment means you always have a clear understanding of exactly
how your dollars are being spent and what contribution they are having to the
business goals the investment was intended for.


SUCCESSFUL PERFORMANCE MARKETING IN ONE SIMPLE FORMULA

The Performax Way guides how we approach performance marketing and help our
clients achieve success by accounting for all of the variables that can
influence performance.

Explore The Performax Way



DON’T JUST TAKE OUR WORD FOR IT

“Performax Digital really stepped up our kayak rental game at Tailrace Marina.
Their smart, targeted strategies not only saved us money but also brought a lot
more kayak lovers our way. We're thrilled with the boost in bookings and
genuinely appreciate their team's effort in making our digital campaigns a huge
success. Their help has been a game changer for us!”

Hunter Wilson

Owner & General Manager, Tailrace Marina




DON’T JUST TAKE OUR WORD FOR IT

“As both an omnichannel retailer and apparel brand, we have a lot of plates
spinning at the same time and we needed a team capable of understanding our
business and how to grow profitably.  Enter Matt and the Performax Digital
team.  They clearly understood the nature of our business - that it is a
business - and worked with us to build a paid-media strategy which drastically
improved our acquisition costs.  We're excited to see what the future holds
working with the team at Performax Digital!”

Marc Williams

Founder & Owner, The Sporting Gent




DON’T JUST TAKE OUR WORD FOR IT

“I'd like to express my gratitude to Matt and Performax Digital for the
excellent work they have done for us. The behind-the-scenes optimization and
data analysis that Matt and the team implements is not only effective but also
cost-efficient. The returns we get for our investment are truly worth the
expense, making it a sound business decision. Your work has significantly
impacted our operations, and we look forward to continuing our successful
partnership with you.”

John D'Arrigo

Founder & Owner, Carolina Deck & Patio




DON’T JUST TAKE OUR WORD FOR IT

“Matt and his team were an integral piece of bringing Richard Petty Driving
Experience to 20 locations across the country. Their strategic and data-driven
approach to managing our digital spend along with the robust reporting and
insights, led to drastically lower acquisition costs. This provided the vehicle
to attract new customers in multiple markets and offer them an experience of a
lifetime. ”

Chris Kirby

Marketing Director, Richard Petty Driving Experience




BRAND EXPERIENCE

Our team members have had the privilege of working with some of today’s leading
brands and marketing teams




GET IN TOUCH

Work With Us



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CONTACT US

 * Charlotte, NC
 * contact@performaxdigital.com
 * 
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 * Work With Us