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Home / SEO / The Beginner’s Guide to Blackhat SEO


THE BEGINNER’S GUIDE TO BLACKHAT SEO

Written by Jacob King // Last Updated January 5, 2015 60 Comments

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Welcome folks, it’s the beginners guide to blackhat SEO, the mysterious art of
spamming the SERPs. Where does one begin and where does one end? When you have
hundreds of different opinions just on what exactly “blackhat SEO” even is, how
can one begin to learn this dark art?

Contents [hide]

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 * 
 * 

Well hopefully you’ll find after reading this guide that the definition isn’t so
rigid nor is the practice. In the past I’ve written about my view on what is the
right hat for SEOs, I call it “make money hat“. It’s basically my way of saying
just shut your mouths and hustle, the guy pushing the most numbers at the end of
the month/quarter/year is the one doing SEO the best. Not the white hat toting
conference speaker who will make you take out a second mortgage on your home
while barely moving the needle. Sorry, but it’s enough already guys.


HISTORY OF BLACKHAT SEO

The Google Web spam team and Mr. Matt Cutts (while recently inactive publicly)
have long been at war with search engine spam. The first thing you need to do is
take a look at Google’s stock price along with current market share of search
engine use. Then consider this engine is the main revenue driver for one of the
biggest corporations in the world.

Yeah they probably don’t want you to fuck with that. And that is exactly what
any type of aggressive SEO is doing, messing with their lifeblood which they’ve
hired a damn army of geniuses to algorithmically protect. Don’t get it confused,
I’m not trying to dissuade from blackhat SEO, more trying to explain where you
stand in the game so you can act accordingly. Google is not your friend, Google
is no SEOs friend for that matter, they abuse us and we abuse their search
engine, round and round we go.

Here is a nice overview of all the spam techniques that have developed over
time. Along the way we have also had many key updates which have changed the
landscape of blackhat SEO. There have been different eras we’ve gone through,
from a free for all, to slowly tightening things up, to a more controlled and
sophisticated game that we play today.

The important thing to remember, is as long as there is a search engine with
rankings are predominately based on links, then there will be a way to game it.
There might be a big change which knocks everyone on their ass, but we just keep
going and rank again eventually. It’s important to have a general understanding
of the history of search spam but you don’t need to become a historian. The
sooner you start spamming and creating your own data, the better. Your own set
of historical data is what you want to be going by.


THE FORUMS

Probably the first place you’ll get started is with forums, but many people have
the question of which are legit and which aren’t? Oh man, you’re asking the
wrong question. None of them are free from bullshit, but they all have some
value, especially when you’re just getting started. There is a wealth of
knowledge to be gained you just need to approach it right. Don’t think you’ll
find some exact road map or that someone is going to spoon feed you some special
secret sauce, let’s try not to forget they’re public forums. But that doesn’t
mean I haven’t found plenty of gems and insights along the way. Here are the
main forums:

 * Blackhatworld
 * Wickedfire
 * GSA Forums

Now you’re going to use our friend Google and some simple search modifiers to
better navigate the content on these forums.

We’ll be mainly using the site: modifier and our “keyword” in quotes, you’ll
also want to use the date filter sometimes.



With this simple technique you’ll be finding information much faster than if you
were navigating the actual forums themselves. You’re going to cover everything
on the damn Internet if you ever plan on getting good. No, you’re not the Bobby
Fisher of blackhat SEO, you’re going to have to hustle your way to the top. Soak
up everything you can while getting started and eventually you will develop a
strong bullshit filter. Until then, you really have to just dive in head first,
the forums listed above will have enough bits and pieces to get you rolling.
Quite simply, the information is out there waiting for you to take it. Are you
man/woman enough to take it?


THE BLOGS

Meh, there really isn’t much here. Most good black hats either wind up doing
something else with their cash and eventually losing their edge, developing a
drug problem, getting smashed by Google, or a mixture of these things. This is
why you won’t find too many active blogs about black hat SEO stuff, it’s very
difficult to walk that line of what to share and what not to share.

With that said, an honorable mention goes to BlueHatSEO.com the old blog of Eli
Alioso, a fucking legend in the SEO world. This dude was ahead of his time, for
real, there are posts years old which still apply today but people are too
lazy/retarded/brainwashed to test anything.

If you’re wondering what is up with the site nowadays, Eli being the beast he is
gave it away as the prize for an SEO competition on Wickedfire. Then a gentleman
under the name of “Skohh” pulled out some brass balls and won the competition to
be pleasantly surprised with Eli bestowing the domain upon him. Looks like he’s
still in the works of getting the main site going, but you can use archive.org
in the mean time.

Read every single post on there, every last one. Here are some of the top ones I
pulled by putting bluehatseo.com into ahrefs.com the preferred backlink checker,
going to top pages, and sorting by referring domains. This is a quick and dirty
way to see some of the most popular content on a domain, we’re assuming the best
work has more links.



 * Seo Empire Part 1
 * Seo Checklist For E Commerce Sites
 * How To Overthrow A Wikipedia Result
 * Serp Domination
 * How To Make A 100 Per Day
 * Blue Hat Technique 21 Advanced Mininet Building
 * Open Questions 4 Deminishing Values On Outbound Links
 * Advanced White Hat Seo Exists Damn It Dynamic Seo
 * Check Mate Google Images
 * Black Hole Seo Desert Scraping
 * Guest Post Make 50 Dollars A Day With Google Custom Search
 * Keyword Real Estate
 * Making Money With Video Blogs
 * Open Questions Subdomains And Main Domains
 * Creating An Army Of Free Captcha Typers
 * How To Be A Gray Hat
 * Blue Hat Technique 16 Link Laundering Sites
 * Guest Post How To Start Your First Media Buy
 * How To Build Your Own Squirt
 * Open Questions When To Never Do Article Submissions
 * Followup Seo Empire Part 1

Yup, Eli you’re the man.


THE TOOLS

So what are the people using today? Here are the two big pieces of the game:

GSA Search Engine Ranker (similar to Xrumer, Ultimate Demon, SENuke, etc, but
GSA is the best tool for the job) – This is for spamming links of all kinds.
There are a lot of pieces that go with like proxies, captcha solving, and
content creation but this is the main software to master.

PBNs – Private blog networks and all that goes with.

While we’re on the subject some people seem to be a bit confused about the
definition of “private” and “public”, so let’s clarify.

Private: belonging to or for the use of one particular person or group of people
only.

Public: accessible to or shared by all members of the community.

Take those definitions in, seems SEOs have had some serious trouble
differentiating private blog networks from your neighborhood BST selling the
magic Google rank sauce that will help you rank for anything (see that’s public,
go re-read the definitions if it still doesn’t make sense). Now this isn’t to
say there hasn’t been and aren’t any powerful public link networks currently,
just classify and use them accordingly.

Sure there are many other moving parts but these are the two big link sources
for spamming ranks. There are others of course; hacked links, CMS exploits,
etc., but GSA and PBNs are the meat and potatoes of common Blackhat spam. This
is a more comprehensive list of tools that I personally use, the whole lineup.


SERP ANALYSIS

Often times you’ll read something about SEO and think to yourself, do you even
watch SERPs bro? The data is right there for anyone to analyze but most people
have their heads too far up their asses to see it. Go take a look at some
heavily spammed SERPs; payday, phrama, gambling, designer, replica, the bigs.

Oh yeah, good times. If that stuff excites you then you’re in the right place.
Recently there has been a tool released by a respected marketer in the SEO
community, “CCarter”. The tool is called SERPWoo and it tracks the top 20 search
results over time and plots them for you. This allows you to easily spot new
competitors entering the top 20 that are making big jumps, big drops, etc. A
bird’s eye view of the SERPs so you can attempt to reverse engineer them and
gain strategic insights.

Here is screenshot of one keyword I watch that has some cool activity:



A little hectic yes, but let me clear it up for you.



Boom, now what did those little tricksters do to get up on that page 1 pony?
Sorry bros, gonna have to find these gems on your own.


TESTING

If you haven’t started to see it yet, even for blackhats, data is one of our
most important resources. This is what guides our actions and makes us stronger
over time. Here is a amazing quote that really sums it up:

> “Only trust the data that you see yourself, that you caused yourself,
> otherwise it’s hear-say.” -Bofu2u

That is some of the most badass shit I’ve ever read in SEO, take it in folks. I
found the quote here in a post by CCarter which he says was originally from
Bofu2u, a respected blackhat and automation expert.

Now it should go without saying but since this is a beginners guide we’ll have
to be brutally noob, don’t use Google products bros, just don’t.

Analytics, Gmail, Google docs, and Google Drive are all out.

Nope, nope, and nope.

Nah, I’m not wearing a tinfoil hat. Don’t worry, it’s just best practice to
avoid their services, no need to give it another thought.

Here are the alternatives that I use:

Clicky, Outlook, Evernote, Excel, and Dropbox.

See, we can accomplish the same thing without using the enemies tools.

For rank tracking ProRankTracker is my preferred tracker, of course you’re going
to need to track rankings so let’s not forget about that.




TAKE ACTION

So what are you waiting for? That is the big question, if you don’t finish
reading this guide itching to throw up a new site and test something than this
probably isn’t for you. But if you’re on the journey then this should help you
get going, start soaking up everything you can and take action, today.

Filed Under: SEO

ABOUT JACOB KING

My name is Jacob King and I dance with Google for a living. You can read more
about me and my crazy SEO shenanigans here.


COMMENTS

 1.  RomesFall says
     
     January 5, 2015 at 9:31 am
     
     “people are too lazy/retarded/brainwashed to test anything”
     
     Made me chuckle, thanks for another pleasant read as always Jacob :)
     
     Reply
     
     * Jacob King says
       
       January 5, 2015 at 9:33 am
       
       Yeah I got a bit heated there, good luck in 2015 dude!
       
       Reply
       
       * RomesFall says
         
         January 5, 2015 at 10:06 am
         
         Thanks mate, you too :)
         
         Reply
         
       
     

 2.  Vik says
     
     January 5, 2015 at 9:36 am
     
     Epic as always Jacob King!
     
     Reply
     

 3.  Kristijan says
     
     January 5, 2015 at 9:37 am
     
     Looks good man. You’re my favorite SEO guy to read.
     
     Reply
     
     * Jacob King says
       
       January 5, 2015 at 9:38 am
       
       Ha thanks, I try.
       
       Reply
       
     

 4.  Marcel Bagrin says
     
     January 5, 2015 at 3:23 pm
     
     IMO WarriorForum is crap for learning SEO, it’s just the same Webmaster
     Tools.
     Good article btw
     
     Reply
     
     * Jacob King says
       
       January 5, 2015 at 3:27 pm
       
       Ah man you’re the second person to bring that up about WarriorForum,
       agreed it’s not perfect but figured there is still *some information to
       be found, meh removing it, fuck them.
       
       Reply
       
     

 5.  luckydeano says
     
     January 5, 2015 at 6:41 pm
     
     Sweet post Jacob, I do like ur stuff :-) you NFG Seo legend….
     
     Reply
     

 6.  MyNameIsNoBody says
     
     January 5, 2015 at 10:25 pm
     
     What do I replace You Tube with, since you mention not to use the enemies
     products, which I agree with after the wiped out my channels. I love
     ranking my videos ahead of theirs.
     
     Reply
     
     * Jacob King says
       
       January 5, 2015 at 10:57 pm
       
       Well if you’re careful you can make multiple accounts and run your hustle
       but be careful cuz they will surely smash you down and close ALL your
       accounts. I wouldn’t write of YT because of that just watch your ass.
       
       Reply
       
     

 7.  justAIMe says
     
     January 5, 2015 at 11:49 pm
     
     I remember when I first got started in Seo and Eli told me everything I
     needed to know was on BlueHatSeo. Talk about some confusing stuff for a
     newbie whew! Diving in and re reading that site is what got me jump
     started. Sadly there are very few Seo’s like Eli, now a days everyone wants
     to be a fucking guru and pitch pure crap to the flock of sheep that
     continue to follow them. lol
     
     Reply
     
     * Jacob King says
       
       January 6, 2015 at 12:02 am
       
       Yeah Eli has definitely inspired a ton of SEOs, had fun looking back at
       some of those posts.
       
       Reply
       
     

 8.  Craig says
     
     January 6, 2015 at 7:51 am
     
     Great article as always. Blue Hat SEO is an amazing blog definitely ahead
     of it’s time.
     
     Reply
     

 9.  couponking says
     
     January 6, 2015 at 7:38 pm
     
     Not much talk about neg SEO, do you consider that part of blackhat seo?
     I’ve been grinding in the coupon world for a while and it’s downright dirty
     out here.
     
     Reply
     
     * Jacob King says
       
       January 6, 2015 at 11:10 pm
       
       Sure yeah that is part of it, coupons aye? Shit might have caught fire
       from me haha.
       
       Reply
       
       * couponking says
         
         January 7, 2015 at 12:39 pm
         
         Probably. You must hate the disavow tool :)
         
         Reply
         
       
     

 10. kinklinks says
     
     January 7, 2015 at 12:55 am
     
     Great post, straightforward and to the point.
     
     Do you recommend scrapebox or GSA for a new spammer?
     
     Reply
     
     * Jacob King says
       
       January 7, 2015 at 8:09 am
       
       Both, need a scraper and GSA, I use Gscraper for that.
       
       Reply
       
     

 11. James says
     
     January 7, 2015 at 1:40 am
     
     Eli is by far the most recognizable in the seo industry. I would say he is
     underground and recognized by a few seo’ers. His post are like 2-3 years
     old yet they fucking work! But it is like he said in one of his post, “We
     will give a damn about google’s business when they start giving a damn
     about ours.”
     
     Reply
     

 12. sachu says
     
     January 7, 2015 at 4:06 am
     
     I thought blackhat SEO is outdated as google is rolling out updates one
     after another, do you think blackhat SEO still have market?
     
     Reply
     
     * Jacob King says
       
       January 7, 2015 at 8:10 am
       
       I’m here aint I?
       
       Reply
       
     

 13. Charlie says
     
     January 7, 2015 at 12:29 pm
     
     Is it OK if we use Google Chrome? That’s my favorite browser. I don’t use
     Chrome when I make my PBN. For that, its Firefox.
     
     Reply
     
     * Jacob King says
       
       January 7, 2015 at 12:46 pm
       
       Don’t hold me to this lol, yes it’s ok. Let’s just say I know a guy who
       knows a guy and everything he owns would be done if using chrome
       mattered.
       
       Reply
       
     

 14. fart simpson says
     
     January 8, 2015 at 9:38 am
     
     The only guys i follow,jacob king and ccarter.nice post tho!!!!
     
     Reply
     

 15. Tim says
     
     January 8, 2015 at 10:13 pm
     
     I didn’t know GSA and PBN’s were considered Black Hat. Also why is using
     Google products bad? Are their results skewed or something?
     
     Reply
     
     * Jacob King says
       
       January 8, 2015 at 10:28 pm
       
       Yeah to most people. With the Goog products, you can accomplish the same
       thing with the alternatives I listed and not be potentially exposing
       yourself.
       
       Reply
       
     

 16. Average Joe says
     
     January 9, 2015 at 3:22 pm
     
     Hey Jacob,
     I find great reads on your blog. two questions;
     
     do you still recommend buying scrapebox in 2015?
     of cource gsa is a must, but besides that I mean. It has many features
     still useful I believe
     
     and, how does gsa handle tiered backlinks? does it get repetitive backlinks
     for all layers of the tiers or it only gets one link for one site? I mean
     if its getting the same links all over the place, it would be a huge
     footprint for big g. to identify the tiers
     
     thanks
     
     Reply
     
     * Jacob King says
       
       January 10, 2015 at 8:56 am
       
       I do still use Scrapebox but if I could only buy one scraper it would be
       gscraper. GSA is the most efficient software around for tiering, do it
       right and G can’t find shit.
       
       Reply
       
     

 17. fart simpson says
     
     January 10, 2015 at 4:26 pm
     
     what alternative do you use to GWT?
     
     Reply
     
     * Jacob King says
       
       January 11, 2015 at 12:04 pm
       
       I don’t need an alternative, sites I’m spamming aren’t comprehensive
       enough to need GWT.
       
       Rank tracker + clicky nd I’m good to go.
       
       Reply
       
     

 18. God of Seo says
     
     January 11, 2015 at 7:47 pm
     
     I dont want to sound rude but I hate people writing guides and confusing
     newbie’s. You write and say pbn’s but dont even talk about expired domains
     for example this infomation is not good aimed at newbie’s. Jacob your
     ultimate guide to scrapebox is great however this article is poor by YOUR
     standards.
     
     Reply
     
     * Jacob King says
       
       January 11, 2015 at 8:27 pm
       
       Oh really fool?
       
       Reply
       
     

 19. fart simpson says
     
     January 15, 2015 at 3:46 pm
     
     God of seo or whatever u call yourself,there’s a reason u were banned from
     bhu.Anywho Jacob you are the KING,thanks for your feedback.
     
     Reply
     
     * Jacob King says
       
       January 15, 2015 at 10:15 pm
       
       Pretty sure the real kid behind that handle is in jail lol. Thanks or
       getting my back Fart!
       
       Reply
       
     

 20. fart simpson says
     
     January 16, 2015 at 4:22 pm
     
     sorry for my noob questions but from an seo perspective do you recommend
     using ibp seo software?
     
     Reply
     
     * Jacob King says
       
       January 16, 2015 at 10:45 pm
       
       What is that? lol
       
       Reply
       
     

 21. switchkid says
     
     January 20, 2015 at 2:29 am
     
     brill post mate
     
     Reply
     
     * Jacob King says
       
       January 20, 2015 at 9:28 am
       
       Brill?
       
       Reply
       
       * Priya says
         
         March 12, 2015 at 5:44 pm
         
         I think, It means brilliant. LOL What a short comment I every seen on a
         blog and you approved it that shows How good you are in helping
         newbies.
         Thanks Jacob King.
         
         Reply
         
       
     

 22. Steve says
     
     February 26, 2015 at 6:49 am
     
     “don’t use Google products bros, just don’t.”
     
     Hey Jacob – assuming you ditched Chrome and Firefox (funded by Google) in
     favour of IE (dry heaves)??
     
     Reply
     
     * Jacob King says
       
       February 26, 2015 at 8:05 am
       
       Well within reason I mean, no need to be dropping your entire PBN in a
       Google spreadsheet. Using chrome or firefox? Meh, I’d have no rankings if
       that mattered lol.
       
       Reply
       
     

 23. Nichejacker says
     
     February 28, 2015 at 12:21 am
     
     I like your post. I always know when I’m reading something from a veteran
     from the WW west days of the internet. I for one have been embraced
     Blackhat techniques years ago when it was mandatory if you actually wanted
     to make money with affiliate marketing. Today it is a little trickier but I
     just build a fortress of highly trusted sites around my money site and spam
     those pages and launder my link juice while I grow my PA on those High DA
     sites. I guess we all can be considered Link Launderers in 2015.
     
     Reply
     

 24. @RobertThommas says
     
     March 18, 2015 at 5:52 am
     
     Good article bro!! Never stop, I read your shit first before any SEO
     publication…….
     
     Reply
     

 25. Thoughts From Paris Humor Blog says
     
     April 13, 2015 at 12:55 pm
     
     Dude – nice article. Years back I was #1 on Google for “funny blog” and
     humor blog” and “best blog” simply by buying links. Was awesome. Panda
     wiped that out, of course, but it was a great ride! I love how 99% of SEOs
     have no actual technique but a lot of high level ideas which is basically
     “write great content and distribute it on all channels” – which is true, of
     course, but I love exploring the black hat tips. Sometimes they work! Great
     job!
     
     Reply
     

 26. Ilijana says
     
     April 26, 2015 at 7:53 pm
     
     I legit shed a tear. That was beautiful.
     
     Reply
     

 27. sameer says
     
     April 30, 2015 at 3:46 am
     
     the title is misleading,how is this even a guide,there’s not even 5% of
     blackhat tips? all you did is promoted bunch of products for money
     
     Reply
     
     * Jacob King says
       
       April 30, 2015 at 7:50 am
       
       There is two affiliate links in the whole post retard.
       
       Reply
       
     

 28. Richard says
     
     May 3, 2015 at 1:38 pm
     
     Hey Jacob, Nice post man. I had a great read.
     
     Is the gambling niche considered a spam niche?
     
     If i want to rank for any keyword in the gambling niche what tool or tools
     you recommend?
     
     Reply
     
     * Jacob King says
       
       May 3, 2015 at 2:11 pm
       
       I’d say in the high middle of the spectrum, definitely not at the hacking
       level of pharma but people are using shit loads of network links, a bit
       more advanced GSA spam, just going pretty hard tho cuz there is lots of
       money there.
       
       I’d recommend finding the country that works best with your methods (by
       testing of course) and focus there building PBN and improving your GSA
       game. Scale is key, definitely going to need to get dirty, where there is
       money like gambling people are going to really get after it.
       
       Reply
       
     

 29. gasmonkeygarage says
     
     May 4, 2015 at 3:54 am
     
     @jacob king are you a member of wf?if,so,whats your username?
     
     Reply
     
     * Jacob King says
       
       May 4, 2015 at 7:20 am
       
       Nah I never had an account there.
       
       Reply
       
       * fart simpson says
         
         May 6, 2015 at 1:40 pm
         
         okay,so,wats your fav forum?
         
         Reply
         
         * Jacob King says
           
           May 6, 2015 at 2:07 pm
           
           Well a free one would be the GSA forum, no doubt. Then for a paid
           one, mine of course ;-)
           
           Reply
           
         
       
     

 30. fart simpson says
     
     May 6, 2015 at 3:52 pm
     
     u aint a member of buso?anyway,Ive noticed a lot of guys from wf follow you
     and affiliatearmy plus patrick combees blog do interlink to you are they
     member of black hat stacks?
     
     Reply
     
     * Jacob King says
       
       May 9, 2015 at 8:02 am
       
       Nah I’m not a member but that forum looks cool. I’ve heard those names
       but not sure if they are members of BHS.
       
       Reply
       
     

 31. honey says
     
     May 10, 2015 at 1:11 pm
     
     i will use gsa can you pls tell me how much time it will take to rank.
     
     Reply
     
     * Jacob King says
       
       May 11, 2015 at 1:05 pm
       
       3 days, 11 hours, 16 minutes, and 4 seconds.
       
       Reply
       
     

 32. Tristian says
     
     October 24, 2015 at 8:15 pm
     
     Do you do any Seoul services or know of who does that does not bullshit
     around?
     Tristian
     
     Reply
     
     * Jacob King says
       
       October 26, 2015 at 9:38 pm
       
       Nah sorry dude, can’t say that I do.
       
       Reply
       
     


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