www.naylor.com
Open in
urlscan Pro
23.185.0.2
Public Scan
URL:
https://www.naylor.com/associationadviser/successful-advocacy-coalitions/
Submission: On May 12 via api from US — Scanned from DE
Submission: On May 12 via api from US — Scanned from DE
Form analysis 7 forms found in the DOM
GET https://www.naylor.com/associationadviser/
<form role="search" method="get" id="search-form-2" class="search-form" action="https://www.naylor.com/associationadviser/">
<input type="submit" id="search-submit-2" class="search-submit" value="Search" tabindex="">
<input type="search" id="search-field-2" class="search-field" value="Search" name="s" tabindex="">
</form>GET https://www.naylor.com/associationadviser/
<form role="search" method="get" id="search-form" class="search-form" action="https://www.naylor.com/associationadviser/">
<input type="submit" id="search-submit" class="search-submit" value="Search" tabindex="">
<input type="search" id="search-field" class="search-field" value="Search" name="s" tabindex="">
</form>POST /associationadviser/successful-advocacy-coalitions/#gf_2
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_2" id="gform_2" action="/associationadviser/successful-advocacy-coalitions/#gf_2">
<input type="hidden" class="gforms-pum" value="{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}" tabindex="">
<div class="gform_body gform-body">
<ul id="gform_fields_2" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_2_9" class="gfield gsection signup-modal field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_9">
<h2 class="gsection_title">Sign up for Association Adviser's Newsletter</h2>
</li>
<li id="field_2_1" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_1"><label class="gfield_label" for="input_2_1">First Name<span
class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_2_1" type="text" value="" class="large" tabindex="" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_2_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_2"><label class="gfield_label" for="input_2_2">Last Name<span
class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_2" id="input_2_2" type="text" value="" class="large" tabindex="" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_2_5" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_5"><label class="gfield_label" for="input_2_5">Email Address<span
class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_5" id="input_2_5" type="text" value="" class="large" tabindex="" aria-required="true" aria-invalid="false">
</div>
</li>
<li id="field_2_4" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_4"><label class="gfield_label" for="input_2_4">Organization</label>
<div class="ginput_container ginput_container_text"><input name="input_4" id="input_2_4" type="text" value="" class="large" tabindex="" aria-invalid="false"> </div>
</li>
<li id="field_2_10" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_2_10"><label class="gfield_label" for="input_2_10">Name</label>
<div class="ginput_container"><input name="input_10" id="input_2_10" type="text" value="" tabindex=""></div>
<div class="gfield_description" id="gfield_description_2_10">This field is for validation purposes and should be left unchanged.</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_2" class="gform_button button" value="Subscribe" tabindex=""
onclick="if(window["gf_submitting_2"]){return false;} window["gf_submitting_2"]=true; "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} window["gf_submitting_2"]=true; jQuery("#gform_2").trigger("submit",[true]); }"> <input type="hidden" name="gform_ajax"
value="form_id=2&title=&description=&tabindex=49" tabindex="">
<input type="hidden" class="gform_hidden" name="is_submit_2" value="1" tabindex="">
<input type="hidden" class="gform_hidden" name="gform_submit" value="2" tabindex="">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="" tabindex="">
<input type="hidden" class="gform_hidden" name="state_2" value="WyJbXSIsIjNhMzY0MzFlOTFmYzMxYjIwMmY0YWU2MjUyZTlhNzQ3Il0=" tabindex="">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_2" id="gform_target_page_number_2" value="0" tabindex="">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_2" id="gform_source_page_number_2" value="1" tabindex="">
<input type="hidden" name="gform_field_values" value="" tabindex="">
</div>
</form><form id="mktoForm_1022" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 261px;">
<style type="text/css">
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
color: #fff;
border: 1px solid #75ae4c;
padding: 0.4em 1em;
font-size: 1em;
background-color: #99c47c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
outline: none;
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
background-color: #75ae4c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
}
</style>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name:" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Email Address:" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Organization Name:" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
class="mktoField mktoTextField mktoHasWidth" style="width: 150px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Role__c" id="LblRole__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Role__c" name="Role__c" aria-labelledby="LblRole__c InstructRole__c" class="mktoField mktoHasWidth" style="width: 150px;">
<option value="">Primary Job Function...</option>
<option value="Administrative Assistant">Administrative Assistant</option>
<option value="Board Member">Board Member</option>
<option value="Business Development Sales">Business Development Sales</option>
<option value="Communications/Public Relations">Communications/Public Relations</option>
<option value="Consultant">Consultant</option>
<option value="ED/Assoc ED/CEO/COO/President">ED/Assoc ED/CEO/COO/President</option>
<option value="Education">Education</option>
<option value="Finance/Operations">Finance/Operations</option>
<option value="Government Affairs">Government Affairs</option>
<option value="Meetings/Events">Meetings/Events</option>
<option value="Membership/Marketing">Membership/Marketing</option>
<option value="Office Manager">Office Manager</option>
<option value="Other Role">Other Role</option>
<option value="Professional Development">Professional Development</option>
<option value="Publications/Advertising">Publications/Advertising</option>
<option value="Technical">Technical</option>
<option value="Volunteer">Volunteer</option>
</select><span id="InstructRole__c" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Source__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Medium__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Name__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Term__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Content__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"><input
type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor">
</form><form id="mktoForm_1022" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 261px;">
<style type="text/css">
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
color: #fff;
border: 1px solid #75ae4c;
padding: 0.4em 1em;
font-size: 1em;
background-color: #99c47c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
outline: none;
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
background-color: #75ae4c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
}
</style>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name:" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Email Address:" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Organization Name:" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
class="mktoField mktoTextField mktoHasWidth" style="width: 150px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Role__c" id="LblRole__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Role__c" name="Role__c" aria-labelledby="LblRole__c InstructRole__c" class="mktoField mktoHasWidth" style="width: 150px;">
<option value="">Primary Job Function...</option>
<option value="Administrative Assistant">Administrative Assistant</option>
<option value="Board Member">Board Member</option>
<option value="Business Development Sales">Business Development Sales</option>
<option value="Communications/Public Relations">Communications/Public Relations</option>
<option value="Consultant">Consultant</option>
<option value="ED/Assoc ED/CEO/COO/President">ED/Assoc ED/CEO/COO/President</option>
<option value="Education">Education</option>
<option value="Finance/Operations">Finance/Operations</option>
<option value="Government Affairs">Government Affairs</option>
<option value="Meetings/Events">Meetings/Events</option>
<option value="Membership/Marketing">Membership/Marketing</option>
<option value="Office Manager">Office Manager</option>
<option value="Other Role">Other Role</option>
<option value="Professional Development">Professional Development</option>
<option value="Publications/Advertising">Publications/Advertising</option>
<option value="Technical">Technical</option>
<option value="Volunteer">Volunteer</option>
</select><span id="InstructRole__c" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Source__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Medium__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Name__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Term__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="UTM_Campaign_Content__c" class="mktoField mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
value="1022"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="707-HKR-275">
</form><form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name:" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Email Address:" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>
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* COVID-19 Resources * Most-Viewed * Advocacy * ASAE Annual Meeting * Association Management * Careers * Diversity & Inclusion * Events * Features * Infographics * Leadership * From the Corner Office * The Duty of Foresight * Association Spotlight * Marketing & Communications * Association Communications Benchmarking Series * Membership * Online Learning * Podcasts * Revenue * Technology * Webinars Sections * Subscribe * Podcast * Benchmarking * Magazine * Contact Us * Naylor.com Advocacy KEYS TO SUCCESSFUL ADVOCACY: THE ROLE AND VALUE OF COALITIONS By Ross E. Weber • May 8, 2019 Associations have promising potential to influence public policy at every level of government. The most successful advocacy campaigns are customized to an association’s unique needs, but there are certain strategies that are integrated into nearly every successful advocacy campaign. This includes engagement via coalitions, defined by Merriam-Webster as “a temporary alliance of distinct parties, persons, or states for joint action.” Coalition-building is not easy, but neither is the slog also known as government relations and policy making. Associations are well-suited to widen the base of support for a particular position by leveraging their infrastructure and organizational status to establish coalitions with other organizations. Well-conceived and managed coalitions offer many benefits to members, including a shared mission, effective networking and information sharing, increased access to resources, heightened accountability, and improved problem-solving.i This quasi-business-to-business advocacy can demonstrate to policymakers that a proposed law or regulation will impact constituencies beyond a singular profession. Organizations and companies might participate in several coalitions, each formed to achieve a broad goal. A trade group representing the trucking industry, for example, would seek out different partners to address the different objectives of highway funding versus workforce training. Attributes of Effective Coalition Members * Willingness and ability to work collaboratively * Clear sense of what they bring to the table (e.g., time, relationships, reputation) * Clear sense of what they want from coalition participation * Willingness to share resources and power * Willingness and ability to identify creative solutions to problems * Ability to address conflict constructively * Staffing sufficient to ensure timely decision-making and task completion * Ability to connect the dots among their mission and activities, those of other coalition members, and those of the coalition Source: What Makes an Effective Coalition? Evidence-Based Indicators of Success. TCC Group. March 2011. In one instance, our team worked with organizations representing rheumatologists to establish a coalition advocating for access to affordable medications and greater transparency in the way prescriptions are priced. Strategic outreach to organizations outside the rheumatology community expanded the group’s membership base to include patients affected by arthritis, lupus, and other chronic conditions as well as other medical specialties such as dermatology, psychiatry and urology. After sitting down at the same table, these divergent groups established mutually-agreeable goals, including an intention to: * Reduce costs for patients * Improve access to treatments * Eliminate unfair and deceptive pricing practices Coming to this end takes considerable time, effort and expertise. Arthritis patients might be interested in one goal while dermatologists are desperate for relief from another, but together they demonstrate to policymakers that a broad constituency desires change. No project will be successful if the group implementing it is not cohesive. Conflicts often arise due to lack of understanding about the other partners in the group. Spending time to establish the group’s commitment to a common mission will make it easier later on to agree to specific activities that are required to succeed. Another common source of conflict within a coalition is perceived power within the group. It must be understood that, in a coalition, “power” comes in many forms. The organization representing arthritis patients may have a strong grassroots network and compassion from the general public, while dermatologists have scientific expertise and connections with legislators. The National League of Nursing advises, “Each group member can contribute in a different way at varying levels and at various times. All forms of power must be acknowledged and equally valued to maintain equity.” Civil rights activist Bernice Johnson Reagon once said, “If you’re in a coalition and it’s comfortable, you know it’s not a broad enough coalition. Associations are stronger when working together. Coalitions can provide the connections, knowledge exchange, and complementary resources that help associations achieve their advocacy goals. Other articles in our Keys to Successful Advocacy series: * Membership Engagement * Coming soon: * Boots on the Ground * Political Campaigns * Know Where You’re Going iStrength in Numbers: A Guide to Building Effective Medicare Advocacy Coalitions. Medicare Rights Center. October 2011. ABOUT THE AUTHOR Ross E. Weber is a state affairs manager for policy and engagement with Naylor Association Solutions. MORE FROM ASSOCIATION ADVISER * Advocacy Strategies: Cutting Through the Clutter * Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status * Keys to Successful Advocacy: Boots on the Ground * Exercising First Amendment Rights through Advocacy Sovrn RECENT TWEETS PODCAST Long commute? Going for a jog? Folding laundry? Learn while you’re on the move. Listen to The Association Adviser Podcast via your favorite podcasting platform, including: Spotify iTunes Anchor.fm * SIGN UP FOR ASSOCIATION ADVISER'S NEWSLETTER * First Name* * Last Name* * Email Address* * Organization * Name This field is for validation purposes and should be left unchanged. 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