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AURORA MAGAZINE


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K-ELECTRIC PUSHES FOR INCLUSIVITY

Published 21 Apr, 2022 12:27pm
Taniya Hasan
How KE is promoting the inclusion of women in the workforce.

Photo: K-Electric Facebook
 * 

K-Electric have been promoting greater economic empowerment and inclusion for
women through a series of initiatives.

Recently, they organised a mega-event to honour ‘women of steel’ in the company
for their contribution towards changing Pakistan's energy sector. The event also
served as a graduation ceremony for almost 100 ‘Women on Wheels’ – a partnership
between K-Electric and the Salman Sufi Foundation to create affordable mobility
options for women – who have completed training on operating and maintaining
motorcycles; of which 57 have a motorcycle driving license (facilitated by DIG
Karachi Traffic Police and his team).

Another K-Electric programme that has garnered popularity over the years is
Roshni Baji, launched in February 2021 to “address the challenge of electrical
safety incidents in the underdeveloped parts of Karachi,” as per Imran Rana,
Director of Communications, K-Electric.

“A significant portion of our customer base, in Karachi’s densely populated
areas, is female homemakers, and previously cultural norms prevented KE from
reaching out to them to educate them on the safe use of electricity within their
homes. Roshni Baji was conceived to help us bridge this gap while empowering
women and driving a grassroots transformation of our communities,” explains
Rana.


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Photo: K-electric Facebook



The program inducted over 100 women, known as ‘Roshni Bajis’, from a diverse
spectrum of ethnicities, educational backgrounds, and ages, who have
collectively reached over 250,000 households to raise awareness about general
and electrical safety, rain safety, power theft hazards, and energy conservation
– winning this program a prestigious S&P Global Platts Energy Award.

Roshni Bajis are “equipped with various skill sets, such as interpersonal,
digital, and financial management as well as operating and maintaining
motorcycles to increase their mobility. They are also taught self-defence
through martial arts training.”


Photo: K-Electric Facebook



Furthermore, 40 women have been trained and graduated as Pakistan's ‘First
Female Electricians’. These trainees can successfully conduct complete internal
wiring of a single-phase supply (of up to 5kW from electric meters) to the
distribution board of a residence and calculate the load and energy consumption
of appliances to ensure that the electricity supply inside homes is safe and
reliable. They are also provided tools to deal with different kinds of
electrical work to facilitate their journey as electricians.

“This is an invaluable skill set which is enabling these women to become
independent. Some have also gone out to use these skills to establish secondary
revenue streams, giving them the opportunity to become pillars of support for
their families."

The fact that the energy sector has only four percent women in its entire
workforce shows that even in recent times, jobs in the energy sector are
extremely gendered. In addition to all these initiatives, K-Electric is breaking
the bias in the workforce by giving women the opportunity to become Female Meter
Data Maintenance Officers (MDMOs) and Grid Operating Officers (GOOs).

Taniya Hasan is a content marketer


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