vitac.com Open in urlscan Pro
141.193.213.10  Public Scan

Form analysis
7 forms found in the DOM

<form>
  <fieldset>
    <legend class="visuallyhidden">Consent Selection</legend>
    <div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><strong
            class="CybotCookiebotDialogBodyLevelButtonDescription">Necessary</strong></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
            class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><strong
            class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</strong></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><strong
            class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</strong></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><strong
            class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</strong></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
    </div>
  </fieldset>
</form>

---

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
    class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

---

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

---

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

---

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
    tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

---

<form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
    class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

---

GET https://vitac.com

<form role="search" method="get" class="resources-filter-form filter-form" action="https://vitac.com">
  <span class="filter-form-search">
    <label for="search-resource" class="visuallyhidden">Search by key term</label>
    <input id="search-resource" class="search-resource" type="text" value="" name="s" placeholder="Search by key term">
    <input type="hidden" name="post_type" value="post">
  </span>
</form>

---

Text Content

Powered by Cookiebot
 * Consent
 * Details
 * [#IABV2SETTINGS#]
 * About


THIS WEBSITE USES COOKIES

We use cookies to personalise content and ads, to provide social media features
and to analyse our traffic. We also share information about your use of our site
with our social media, advertising and analytics partners who may combine it
with other information that you’ve provided to them or that they’ve collected
from your use of their services. Your cookie preferences on this website will
apply to all other associated sites. For a list of all these sites - please open
the third layer of the banner ('About' tab).

Consent Selection
Necessary

Preferences

Statistics

Marketing

Show details
 * Necessary 59
   
   Necessary cookies help make a website usable by enabling basic functions like
   page navigation and access to secure areas of the website. The website cannot
   function properly without these cookies.
    * Comeet
      3
      Learn more about this provider
      incap_ses_#Preserves users states across page requests.
      Expiry: SessionType: HTTP
      nlbi_#Used to ensure website security and fraud detection.
      Expiry: SessionType: HTTP
      visid_incap_#Preserves users states across page requests.
      Expiry: 1 yearType: HTTP
    * Cookiebot
      1
      Learn more about this provider
      1.gifUsed to count the number of sessions to the website, necessary for
      optimizing CMP product delivery.
      Expiry: SessionType: Pixel
    * Google
      3
      Learn more about this provider
      test_cookieUsed to check if the user's browser supports cookies.
      Expiry: 1 dayType: HTTP
      rc::aThis cookie is used to distinguish between humans and bots. This is
      beneficial for the website, in order to make valid reports on the use of
      their website.
      Expiry: PersistentType: HTML
      rc::cThis cookie is used to distinguish between humans and bots.
      Expiry: SessionType: HTML
    * Hubspot
      1
      Learn more about this provider
      embed/v3/counters.gifUsed to implement forms on the website.
      Expiry: SessionType: Pixel
    * LinkedIn
      3
      Learn more about this provider
      bcookieUsed in order to detect spam and improve the website's security.
      Expiry: 1 yearType: HTTP
      li_gcStores the user's cookie consent state for the current domain
      Expiry: 180 daysType: HTTP
      bscookieThis cookie is used to identify the visitor through an
      application. This allows the visitor to login to a website through their
      LinkedIn application for example.
      Expiry: 1 yearType: HTTP
    * New Relic
      1
      Learn more about this provider
      JSESSIONIDPreserves users states across page requests.
      Expiry: SessionType: HTTP
    * RudderStack
      6
      Learn more about this provider
      #.#-#-#-#-#.ackUsed to contain user’s survey and quiz answers in Local
      Storage.
      Expiry: PersistentType: HTML
      #.#-#-#-#-#.inProgressUsed to contain user’s survey and quiz answers in
      Local Storage.
      Expiry: PersistentType: HTML
      #.#-#-#-#-#.queueUsed to contain user’s survey and quiz answers in Local
      Storage.
      Expiry: PersistentType: HTML
      #.#-#-#-#-#.reclaimEndUsed to contain user’s survey and quiz answers in
      Local Storage.
      Expiry: PersistentType: HTML
      #.#-#-#-#-#.reclaimStartUsed to contain user’s survey and quiz answers in
      Local Storage.
      Expiry: PersistentType: HTML
      test_rudder_cookieThis cookie determines whether the browser accepts
      cookies.
      Expiry: 1 yearType: HTTP
    * Typeform
      2
      Learn more about this provider
      AWSALBTGRegisters which server-cluster is serving the visitor. This is
      used in context with load balancing, in order to optimize user experience.
      Expiry: 7 daysType: HTTP
      AWSALBTGCORSRegisters which server-cluster is serving the visitor. This is
      used in context with load balancing, in order to optimize user experience.
      Expiry: 7 daysType: HTTP
    * analytics.verbit.ai
      1
      _set_cookieThis cookie determines whether the browser accepts cookies.
      Expiry: SessionType: Pixel
    * cdn.lr-in.com
      7
      _lr_id_This cookie is used to detect errors on the website - this
      information is sent to the website's support staff in order to optimize
      the visitor's experience on the website.
      Expiry: PersistentType: HTML
      _lr_hb_-#%2F# [x2]Pending
      Expiry: 1 dayType: HTTP
      _lr_tabs_-#%2F# [x2]Pending
      Expiry: 1 dayType: HTTP
      _lr_uf_-# [x2]Pending
      Expiry: SessionType: HTTP
    * cdn.mxpnl.com
      verbit.co
      
      3
      __mp_opt_in_out_# [x3]Pending
      Expiry: SessionType: HTTP
    * consent.cookiebot.com
      info.vitac.com
      users-qa.verbit.co
      
      11
      CookieConsent [x11]Stores the user's cookie consent state for the current
      domain
      Expiry: 1 yearType: HTTP
    * get.verbit.ai
      hsforms.com
      info.vitac.com
      prnewswire.com
      vimeo.com
      zoominfo.com
      
      8
      __cf_bm [x8]This cookie is used to distinguish between humans and bots.
      This is beneficial for the website, in order to make valid reports on the
      use of their website.
      Expiry: 1 dayType: HTTP
    * get.verbit.ai
      verbit.co
      
      2
      wpEmojiSettingsSupports [x2]This cookie is part of a bundle of cookies
      which serve the purpose of content delivery and presentation. The cookies
      keep the correct state of font, blog/picture sliders, color themes and
      other website settings.
      Expiry: SessionType: HTML
    * hsforms.com
      vimeo.com
      zoominfo.com
      
      4
      _cfuvid [x4]This cookie is a part of the services provided by Cloudflare -
      Including load-balancing, deliverance of website content and serving DNS
      connection for website operators.
      Expiry: SessionType: HTTP
    * hubspot.com
      info.vitac.com
      
      2
      __cfruid [x2]This cookie is a part of the services provided by Cloudflare
      - Including load-balancing, deliverance of website content and serving DNS
      connection for website operators.
      Expiry: SessionType: HTTP
    * influ2.com
      1
      REnsures visitor browsing-security by preventing cross-site request
      forgery. This cookie is essential for the security of the website and
      visitor.
      Expiry: 1 yearType: HTTP

 * Preferences 10
   
   Preference cookies enable a website to remember information that changes the
   way the website behaves or looks, like your preferred language or the region
   that you are in.
    * Cookiebot
      1
      Learn more about this provider
      CookieConsentBulkSetting-#Enables cookie consent across multiple websites
      Expiry: 1 yearType: HTML
    * Google
      1
      Learn more about this provider
      maps/gen_204Used in context with the website's map integration. The cookie
      stores user interaction with the map in order to optimize its
      functionality.
      Expiry: SessionType: Pixel
    * Hubspot
      2
      Learn more about this provider
      messagesUtk [x2]Stores a unique ID string for each chat-box session. This
      allows the website-support to see previous issues and reconnect with the
      previous supporter.
      Expiry: 180 daysType: HTTP
    * LinkedIn
      2
      Learn more about this provider
      langNecessary for maintaining language-settings across subpages on the
      website.
      Expiry: SessionType: HTTP
      lidcRegisters which server-cluster is serving the visitor. This is used in
      context with load balancing, in order to optimize user experience.
      Expiry: 1 dayType: HTTP
    * Typeform
      2
      Learn more about this provider
      tf_random_idUsed to implement forms on the website.
      Expiry: PersistentType: HTML
      tf_respondent_ccUsed to implement forms on the website.
      Expiry: 6 monthsType: HTTP
    * info.vitac.com
      1
      adroll#adrollStores the user's cookie consent state for the current domain
      Expiry: PersistentType: IDB
    * vitac.com
      1
      wp-wpml_current_languageDesignates the country code that is calculated
      based on the user's IP address. Used to determine what language should be
      used for the visitor.
      Expiry: SessionType: HTTP

 * Statistics 68
   
   Statistic cookies help website owners to understand how visitors interact
   with websites by collecting and reporting information anonymously.
    * Comeet
      3
      Learn more about this provider
      referrerc2_000 [x2]Pending
      Expiry: 30 daysType: HTTP
      cookie_C2.000_queryStringParamsPending
      Expiry: SessionType: HTML
    * Google
      20
      Learn more about this provider
      _ga [x9]Registers a unique ID that is used to generate statistical data on
      how the visitor uses the website.
      Expiry: 2 yearsType: HTTP
      _ga_# [x9]Used by Google Analytics to collect data on the number of times
      a user has visited the website as well as dates for the first and most
      recent visit.
      Expiry: 2 yearsType: HTTP
      collectUsed to send data to Google Analytics about the visitor's device
      and behavior. Tracks the visitor across devices and marketing channels.
      Expiry: SessionType: Pixel
      tdRegisters statistical data on users' behaviour on the website. Used for
      internal analytics by the website operator.
      Expiry: SessionType: Pixel
    * Hotjar
      3
      Learn more about this provider
      _hjSession_#Collects statistics on the visitor's visits to the website,
      such as the number of visits, average time spent on the website and what
      pages have been read.
      Expiry: 1 dayType: HTTP
      _hjSessionUser_#Collects statistics on the visitor's visits to the
      website, such as the number of visits, average time spent on the website
      and what pages have been read.
      Expiry: 1 yearType: HTTP
      _hjTLDTestRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: SessionType: HTTP
    * Hubspot
      12
      Learn more about this provider
      __hssc [x3]Identifies if the cookie data needs to be updated in the
      visitor's browser.
      Expiry: 1 dayType: HTTP
      __hssrc [x3]Used to recognise the visitor's browser upon reentry on the
      website.
      Expiry: SessionType: HTTP
      __hstc [x3]Sets a unique ID for the session. This allows the website to
      obtain data on visitor behaviour for statistical purposes.
      Expiry: 180 daysType: HTTP
      hubspotutk [x3]Sets a unique ID for the session. This allows the website
      to obtain data on visitor behaviour for statistical purposes.
      Expiry: 180 daysType: HTTP
    * LinkedIn
      1
      Learn more about this provider
      AnalyticsSyncHistoryUsed in connection with data-synchronization with
      third-party analysis service.
      Expiry: 30 daysType: HTTP
    * Microsoft
      9
      Learn more about this provider
      c.gifCollects data on the user’s navigation and behavior on the website.
      This is used to compile statistical reports and heatmaps for the website
      owner.
      Expiry: SessionType: Pixel
      _clck [x3]Collects data on the user’s navigation and behavior on the
      website. This is used to compile statistical reports and heatmaps for the
      website owner.
      Expiry: 1 yearType: HTTP
      _clsk [x3]Registers statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: 1 dayType: HTTP
      _cltkRegisters statistical data on users' behaviour on the website. Used
      for internal analytics by the website operator.
      Expiry: SessionType: HTML
      CLIDCollects data on the user’s navigation and behavior on the website.
      This is used to compile statistical reports and heatmaps for the website
      owner.
      Expiry: 1 yearType: HTTP
    * RudderStack
      6
      Learn more about this provider
      rl_anonymous_idRegisters statistical data on users' behaviour on the
      website. Used for internal analytics by the website operator.
      Expiry: PersistentType: HTML
      rl_group_idRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: PersistentType: HTML
      rl_group_traitRegisters statistical data on users' behaviour on the
      website. Used for internal analytics by the website operator.
      Expiry: PersistentType: HTML
      rl_sessionCollects data on the user's visits to the website, such as the
      number of visits, average time spent on the website and what pages have
      been loaded with the purpose of generating reports for optimising the
      website content.
      Expiry: PersistentType: HTML
      rl_traitRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: PersistentType: HTML
      rl_user_idRegisters statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: PersistentType: HTML
    * Twitter Inc.
      1
      Learn more about this provider
      personalization_idThis cookie is set by Twitter - The cookie allows the
      visitor to share content from the website onto their Twitter profile.
      Expiry: 400 daysType: HTTP
    * Typeform
      2
      Learn more about this provider
      dd_cookie_test_#Registers data on visitors' website-behaviour. This is
      used for internal analysis and website optimization.
      Expiry: 1 dayType: HTTP
      tracking_session_idDetermines when the visitor last visited the different
      subpages on the website, as well as sets a timestamp for when the session
      started.
      Expiry: 1 dayType: HTTP
    * Vimeo
      1
      Learn more about this provider
      vuidCollects data on the user's visits to the website, such as which pages
      have been read.
      Expiry: 2 yearsType: HTTP
    * verbit.ai
      verbit.co
      
      8
      FPAU [x2]Assigns a specific ID to the visitor. This allows the website to
      determine the number of specific user-visits for analysis and statistics.
      Expiry: 3 monthsType: HTTP
      FPGSID [x2]Registers statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: 1 dayType: HTTP
      FPID [x2]Registers statistical data on users' behaviour on the website.
      Used for internal analytics by the website operator.
      Expiry: 400 daysType: HTTP
      FPLC [x2]Registers a unique ID that is used to generate statistical data
      on how the visitor uses the website.
      Expiry: 1 dayType: HTTP
    * vitac.com
      2
      ziwsSessionCollects statistics on the user's visits to the website, such
      as the number of visits, average time spent on the website and what pages
      have been read.
      Expiry: SessionType: HTML
      ziwsSessionIdCollects statistics on the user's visits to the website, such
      as the number of visits, average time spent on the website and what pages
      have been read.
      Expiry: SessionType: HTML

 * Marketing 291
   
   Marketing cookies are used to track visitors across websites. The intention
   is to display ads that are relevant and engaging for the individual user and
   thereby more valuable for publishers and third party advertisers.
    * Meta Platforms, Inc.
      5
      Learn more about this provider
      lastExternalReferrerDetects how the user reached the website by
      registering their last URL-address.
      Expiry: PersistentType: HTML
      lastExternalReferrerTimeDetects how the user reached the website by
      registering their last URL-address.
      Expiry: PersistentType: HTML
      _fbp [x3]Used by Facebook to deliver a series of advertisement products
      such as real time bidding from third party advertisers.
      Expiry: 3 monthsType: HTTP
    * Amazon
      1
      Learn more about this provider
      amznfbgidPending
      Expiry: PersistentType: HTML
    * Comeet
      1
      Learn more about this provider
      ___utmvcCollects information on user behaviour on multiple websites. This
      information is used in order to optimize the relevance of advertisement on
      the website.
      Expiry: 1 dayType: HTTP
    * Google
      12
      Learn more about this provider
      IDEPending
      Expiry: 400 daysType: HTTP
      pagead/landing [x2]Collects data on visitor behaviour from multiple
      websites, in order to present more relevant advertisement - This also
      allows the website to limit the number of times that they are shown the
      same advertisement.
      Expiry: SessionType: Pixel
      ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are
      likely to convert to customers based on the visitor's online behaviour
      across websites.
      Expiry: SessionType: Pixel
      NIDPending
      Expiry: 6 monthsType: HTTP
      pagead/1p-conversion/#/Pending
      Expiry: SessionType: Pixel
      pagead/1p-user-list/#Tracks if the user has shown interest in specific
      products or events across multiple websites and detects how the user
      navigates between sites. This is used for measurement of advertisement
      efforts and facilitates payment of referral-fees between websites.
      Expiry: SessionType: Pixel
      _gcl_au [x3]Used by Google AdSense for experimenting with advertisement
      efficiency across websites using their services.
      Expiry: 3 monthsType: HTTP
      _gatUsed to send data to Google Analytics about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Expiry: 1 dayType: HTTP
      _gidUsed to send data to Google Analytics about the visitor's device and
      behavior. Tracks the visitor across devices and marketing channels.
      Expiry: 1 dayType: HTTP
    * Hubspot
      2
      Learn more about this provider
      __ptq.gifSends data to the marketing platform Hubspot about the visitor's
      device and behaviour. Tracks the visitor across devices and marketing
      channels.
      Expiry: SessionType: Pixel
      HUBLYTICS_EVENTS_53Collects data on visitor behaviour from multiple
      websites, in order to present more relevant advertisement - This also
      allows the website to limit the number of times that they are shown the
      same advertisement.
      Expiry: PersistentType: HTML
    * LinkedIn
      2
      Learn more about this provider
      li_sugrCollects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Expiry: 3 monthsType: HTTP
      UserMatchHistoryEnsures visitor browsing-security by preventing cross-site
      request forgery. This cookie is essential for the security of the website
      and visitor.
      Expiry: 30 daysType: HTTP
    * Meta Platforms, Inc.
      1
      Learn more about this provider
      frPending
      Expiry: 3 monthsType: HTTP
    * Microsoft
      18
      Learn more about this provider
      _uetsidUsed to track visitors on multiple websites, in order to present
      relevant advertisement based on the visitor's preferences.
      Expiry: PersistentType: HTML
      _uetsid_expContains the expiry-date for the cookie with corresponding
      name.
      Expiry: PersistentType: HTML
      _uetvidUsed to track visitors on multiple websites, in order to present
      relevant advertisement based on the visitor's preferences.
      Expiry: PersistentType: HTML
      _uetvid_expContains the expiry-date for the cookie with corresponding
      name.
      Expiry: PersistentType: HTML
      MR [x2]Used to track visitors on multiple websites, in order to present
      relevant advertisement based on the visitor's preferences.
      Expiry: 7 daysType: HTTP
      MSPTCThis cookie registers data on the visitor. The information is used to
      optimize advertisement relevance.
      Expiry: 1 yearType: HTTP
      MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables
      user tracking by synchronising the ID across many Microsoft domains.
      Expiry: 1 yearType: HTTP
      SRM_BTracks the user’s interaction with the website’s search-bar-function.
      This data can be used to present the user with relevant products or
      services.
      Expiry: 1 yearType: HTTP
      ANONCHKRegisters data on visitors from multiple visits and on multiple
      websites. This information is used to measure the efficiency of
      advertisement on websites.
      Expiry: 1 dayType: HTTP
      SMRegisters a unique ID that identifies the user's device during return
      visits across websites that use the same ad network. The ID is used to
      allow targeted ads.
      Expiry: SessionType: HTTP
      _uetsid [x3]Collects data on visitor behaviour from multiple websites, in
      order to present more relevant advertisement - This also allows the
      website to limit the number of times that they are shown the same
      advertisement.
      Expiry: 1 dayType: HTTP
      _uetvid [x3]Used to track visitors on multiple websites, in order to
      present relevant advertisement based on the visitor's preferences.
      Expiry: 1 yearType: HTTP
    * RudderStack
      3
      Learn more about this provider
      rl_page_init_referrerRegisters how the user has reached the website to
      enable pay-out of referral commission fees to partners.
      Expiry: PersistentType: HTML
      rl_page_init_referring_domainRegisters how the user has reached the
      website to enable pay-out of referral commission fees to partners.
      Expiry: PersistentType: HTML
      __tld__Used to track visitors on multiple websites, in order to present
      relevant advertisement based on the visitor's preferences.
      Expiry: SessionType: HTTP
    * Twitter Inc.
      8
      Learn more about this provider
      1/i/adsct [x2]Collects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Expiry: SessionType: Pixel
      i/adsct [x2]The cookie is used by Twitter.com in order to determine the
      number of visitors accessing the website through Twitter advertisement
      content.
      Expiry: SessionType: Pixel
      muc_adsCollects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Expiry: 400 daysType: HTTP
      guest_idCollects data related to the user's visits to the website, such as
      the number of visits, average time spent on the website and which pages
      have been loaded, with the purpose of personalising and improving the
      Twitter service.
      Expiry: 400 daysType: HTTP
      guest_id_adsCollects information on user behaviour on multiple websites.
      This information is used in order to optimize the relevance of
      advertisement on the website.
      Expiry: 400 daysType: HTTP
      guest_id_marketingCollects information on user behaviour on multiple
      websites. This information is used in order to optimize the relevance of
      advertisement on the website.
      Expiry: 400 daysType: HTTP
    * Typeform
      2
      Learn more about this provider
      #-visitorIdPending
      Expiry: PersistentType: HTML
      attribution_user_idUsed in context with the website’s pop-up
      questionnaires and messengering. The data is used for statistical or
      marketing purposes.
      Expiry: 1 yearType: HTTP
    * YouTube
      23
      Learn more about this provider
      #-#Used to track user’s interaction with embedded content.
      Expiry: SessionType: HTML
      iU5q-!O9@$Registers a unique ID to keep statistics of what videos from
      YouTube the user has seen.
      Expiry: SessionType: HTML
      LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
      content.
      Expiry: SessionType: HTTP
      LogsDatabaseV2:V#||LogsRequestsStorePending
      Expiry: PersistentType: IDB
      nextIdUsed to track user’s interaction with embedded content.
      Expiry: SessionType: HTTP
      PREFRegisters a unique ID that is used by Google to keep statistics of how
      the visitor uses YouTube videos across different websites.
      Expiry: 8 monthsType: HTTP
      remote_sidNecessary for the implementation and functionality of YouTube
      video-content on the website.
      Expiry: SessionType: HTTP
      requestsUsed to track user’s interaction with embedded content.
      Expiry: SessionType: HTTP
      ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
      functionality of YouTube video-content on the website.
      Expiry: PersistentType: IDB
      TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
      Expiry: 1 dayType: HTTP
      VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
      integrated YouTube videos.
      Expiry: 180 daysType: HTTP
      YSCRegisters a unique ID to keep statistics of what videos from YouTube
      the user has seen.
      Expiry: SessionType: HTTP
      yt.innertube::nextIdRegisters a unique ID to keep statistics of what
      videos from YouTube the user has seen.
      Expiry: PersistentType: HTML
      yt.innertube::requestsRegisters a unique ID to keep statistics of what
      videos from YouTube the user has seen.
      Expiry: PersistentType: HTML
      ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences
      using embedded YouTube video
      Expiry: PersistentType: HTML
      YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
      Expiry: PersistentType: IDB
      yt-remote-cast-availableStores the user's video player preferences using
      embedded YouTube video
      Expiry: SessionType: HTML
      yt-remote-cast-installedStores the user's video player preferences using
      embedded YouTube video
      Expiry: SessionType: HTML
      yt-remote-connected-devicesStores the user's video player preferences
      using embedded YouTube video
      Expiry: PersistentType: HTML
      yt-remote-device-idStores the user's video player preferences using
      embedded YouTube video
      Expiry: PersistentType: HTML
      yt-remote-fast-check-periodStores the user's video player preferences
      using embedded YouTube video
      Expiry: SessionType: HTML
      yt-remote-session-appStores the user's video player preferences using
      embedded YouTube video
      Expiry: SessionType: HTML
      yt-remote-session-nameStores the user's video player preferences using
      embedded YouTube video
      Expiry: SessionType: HTML
    * cdn.mxpnl.com
      registration.verbit.co
      
      2
      __mpq_#_# [x2]Collects data on user behaviour and interaction in order to
      optimize the website and make advertisement on the website more relevant.
      Expiry: PersistentType: HTML
    * cdn.mxpnl.com
      registration.verbit.co
      signup.verbit.co
      users.verbit.co
      verbit.co
      
      8
      mp_#_mixpanel [x8]Pending
      Expiry: 1 yearType: HTTP
    * js.zi-scripts.com
      1
      _zitokPending
      Expiry: 1 yearType: HTTP
    * sc.lfeeder.com
      10
      _lfa_test_cookie_stored [x6]Used in context with Account-Based-Marketing
      (ABM). The cookie registers data such as IP-addresses, time spent on the
      website and page requests for the visit. This is used for retargeting of
      multiple users rooting from the same IP-addresses. ABM usually facilitates
      B2B marketing purposes.
      Expiry: SessionType: HTTP
      _lfaUsed in context with Account-Based-Marketing (ABM). The cookie
      registers data such as IP-addresses, time spent on the website and page
      requests for the visit. This is used for retargeting of multiple users
      rooting from the same IP-addresses. ABM usually facilitates B2B marketing
      purposes.
      Expiry: PersistentType: HTML
      _lfa_expiryContains the expiry-date for the cookie with corresponding
      name.
      Expiry: PersistentType: HTML
      _lfa [x2]Used in context with Account-Based-Marketing (ABM). The cookie
      registers data such as IP-addresses, time spent on the website and page
      requests for the visit. This is used for retargeting of multiple users
      rooting from the same IP-addresses. ABM usually facilitates B2B marketing
      purposes.
      Expiry: 1 yearType: HTTP
    * tr-rc.lfeeder.com
      1
      (unnamed)Tracks the individual sessions on the website, allowing the
      website to compile statistical data from multiple visits. This data can
      also be used to create leads for marketing purposes.
      Expiry: SessionType: Pixel
    * verbit.ai
      verbit.co
      
      4
      user_type [x2]Pending
      Expiry: SessionType: HTTP
      user_type_hierarchy [x2]Pending
      Expiry: SessionType: HTTP
    * verbit.co
      vitac.com
      verbit.ai
      
      186
      ad_id_first [x3]Pending
      Expiry: SessionType: HTTP
      ad_id_last [x3]Pending
      Expiry: SessionType: HTTP
      adset_id_first [x3]Pending
      Expiry: SessionType: HTTP
      adset_id_last [x3]Pending
      Expiry: SessionType: HTTP
      campaign_id_first [x3]Pending
      Expiry: SessionType: HTTP
      campaign_id_last [x3]Pending
      Expiry: SessionType: HTTP
      device_first [x3]Pending
      Expiry: SessionType: HTTP
      device_last [x3]Pending
      Expiry: SessionType: HTTP
      fbclid_first [x3]Pending
      Expiry: SessionType: HTTP
      fbclid_last [x3]Pending
      Expiry: SessionType: HTTP
      gbraid_first [x3]Pending
      Expiry: SessionType: HTTP
      gbraid_last [x3]Pending
      Expiry: SessionType: HTTP
      gclid_first [x3]Pending
      Expiry: SessionType: HTTP
      gclid_last [x3]Pending
      Expiry: SessionType: HTTP
      GeoLoc_first [x3]Pending
      Expiry: SessionType: HTTP
      GeoLoc_last [x3]Pending
      Expiry: SessionType: HTTP
      IntLoc_first [x3]Pending
      Expiry: SessionType: HTTP
      IntLoc_last [x3]Pending
      Expiry: SessionType: HTTP
      keyword_id_first [x3]Pending
      Expiry: SessionType: HTTP
      keyword_id_last [x3]Pending
      Expiry: SessionType: HTTP
      li_fat_id_first [x3]Pending
      Expiry: SessionType: HTTP
      li_fat_id_last [x3]Pending
      Expiry: SessionType: HTTP
      matchtype_first [x3]Pending
      Expiry: SessionType: HTTP
      matchtype_last [x3]Pending
      Expiry: SessionType: HTTP
      msclkid_first [x3]Pending
      Expiry: SessionType: HTTP
      msclkid_last [x3]Pending
      Expiry: SessionType: HTTP
      network_first [x3]Pending
      Expiry: SessionType: HTTP
      network_last [x3]Pending
      Expiry: SessionType: HTTP
      obcid_first [x3]Pending
      Expiry: SessionType: HTTP
      obcid_last [x3]Pending
      Expiry: SessionType: HTTP
      placement_first [x3]Pending
      Expiry: SessionType: HTTP
      placement_last [x3]Pending
      Expiry: SessionType: HTTP
      ref_first [x3]Pending
      Expiry: SessionType: HTTP
      ref_last [x3]Pending
      Expiry: SessionType: HTTP
      search_query_first [x3]Pending
      Expiry: SessionType: HTTP
      search_query_last [x3]Pending
      Expiry: SessionType: HTTP
      tblci_first [x3]Pending
      Expiry: SessionType: HTTP
      tblci_last [x3]Pending
      Expiry: SessionType: HTTP
      ttcid_first [x3]Pending
      Expiry: SessionType: HTTP
      ttcid_last [x3]Pending
      Expiry: SessionType: HTTP
      twclid_first [x3]Pending
      Expiry: SessionType: HTTP
      twclid_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_ad_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_ad_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_campaign_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_campaign_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_content_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_content_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_id_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_id_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_medium_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_medium_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_source_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_source_last [x3]Pending
      Expiry: SessionType: HTTP
      utm_term_first [x3]Pending
      Expiry: SessionType: HTTP
      utm_term_last [x3]Pending
      Expiry: SessionType: HTTP
      vmcid_first [x3]Pending
      Expiry: SessionType: HTTP
      vmcid_last [x3]Pending
      Expiry: SessionType: HTTP
      wbraid_first [x3]Pending
      Expiry: SessionType: HTTP
      wbraid_last [x3]Pending
      Expiry: SessionType: HTTP
      yclid_first [x3]Pending
      Expiry: SessionType: HTTP
      yclid_last [x3]Pending
      Expiry: SessionType: HTTP
    * vitac.com
      1
      unifiedScriptVerifiedPending
      Expiry: SessionType: HTML

 * Unclassified 6
   Unclassified cookies are cookies that we are in the process of classifying,
   together with the providers of individual cookies.
    * Adroll Group
      1
      Learn more about this provider
      adroll_flgsPending
      Expiry: SessionType: HTML
    * exceptions.hs-embed-reporting.com
      1
      outpost/lead-flows-js/error.gifPending
      Expiry: SessionType: Pixel
    * vitac.com
      4
      __utm_tracking_sessionPending
      Expiry: 1 dayType: HTTP
      ft_referrerPending
      Expiry: 1 yearType: HTTP
      lt_referrerPending
      Expiry: 1 yearType: HTTP
      top_level_domainPending
      Expiry: SessionType: HTTP

Cross-domain consent13 Your consent applies to the following domains:
List of domains your consent applies to: info.vitac.com info.verbit.ai
get.vitac.com signup.verbit.co get.verbit.ai payment.verbit.co
platform.verbit.co registration.verbit.co users-qa.verbit.co users.verbit.co
verbit.ai verbit.co vitac.com
Cookie declaration last updated on 26.06.24 by Cookiebot



[#IABV2_TITLE#]

[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_LABEL_PURPOSES#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_LABEL_FEATURES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_LABEL_PARTNERS#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]


Verbit's domains: 

verbit.ai, go.verbit.ai, get.verbit.ai, info.verbit.ai, verbit.co, payment.verbit.co, 

platform.verbit.co, signup.verbit.co, registration.verbit.co, users-qa.verbit.co, users.verbit.co, vitac.com, get.vitac.com, info.vitac.com.

 

Cookies are small text files that can be used by websites to make a user's
experience more efficient.

The law states that we can store cookies on your device if they are strictly
necessary for the operation of this site. For all other types of cookies we need
your permission.

This site uses different types of cookies. Some cookies are placed by third
party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration
on our website.

Learn more about who we are, how you can contact us and how we process personal
data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your
consent.





Do not sell or share my personal information
Deny Allow selection Customize

Allow all
Powered by Cookiebot by Usercentrics

 * Services
   * Captioning
   * Audio Description
   * Transcription
   * Localization
 * Industry Solutions
   * Media and Entertainment
   * Corporations
   * Education
   * Event Centers and Stadiums
   * Government
 * Why VITAC
   * The “H Factor”
   * Purpose and Values
   * Industry Leadership
   * Our Team
   * Giving Back
 * Resources
 * News
 * Contact Us
 * Request Pricing
 * EN

 * Services
   * Captioning
   * Audio Description
   * Transcription
   * Localization
 * Industry Solutions
   * Media and Entertainment
   * Corporations
   * Education
   * Event Centers and Stadiums
   * Government
 * Why VITAC
   * The “H Factor”
   * Purpose and Values
   * Industry Leadership
   * Our Team
   * Giving Back
 * Resources
 * News
 * Contact Us
 * Request Pricing
 * EN




NEW STUDY REVEALS 83% OF GLOBAL ADS LACK CAPTIONS, ACCESSIBILITY FEATURES

Jun 5 2024 VITAC

Filters
Search by key term

Categories

 * Accessibility Insights
 * Featured Services
 * Solutions
 * VITAC Updates


POPULAR POSTS


How to Add Captions to Twitch How to Add Captions to Twitch

So You Want to Be a VITAC Realtime Captioner… So You Want to Be a VITAC Realtime
Captioner…


RELATED POSTS


Verbal Intelligence AI Leader Verbit Names Yair Amsterdam as CEO  Verbal
Intelligence AI Leader Verbit Names Yair Amsterdam as CEO 

VITAC Sponsoring SVG Regional Sports Production Summit, Showcasing AI Sports
Captioning Solution VITAC Sponsoring SVG Regional Sports Production Summit,
Showcasing AI Sports Captioning Solution
Share
Copied! Copy Link

Subscribe to our blog




A new study shows that less than one-fifth of global advertisements employ any
sort of accessibility features.

The report – “2024 Global Advertising Accessibility Index & Trends” – by
technology company XR Extreme Reach found that 83% of global advertisements fall
below basic accessibility standards, with only 17% of the global creatives
analyzed by the survey including captions, audio descriptions, or a combination
of both.

“Accessibility in advertising is pivotal to ensuring that all ads have the
opportunity to be seen, heard, and understood by audiences, irrespective of
their physical or cognitive abilities,” the report notes.

Businesses and brands that fail to include captions or descriptions in their ad
content are effectively shutting off a large community of potential customers
who might be interested in purchasing their products.

The World Health Organization reports that nearly 2.5 billion people worldwide
will be living with some degree of hearing loss by 2050 and that, globally, at
least 2.2 billion people have impaired vision. According to some estimates, the
disability community commands $8 trillion a year in disposable income, a number
that jumps to $13 trillion when including their friends and family.

It’s, therefore, not too hard to see that being inclusive isn’t just good from
an accessibility standpoint – it’s just good business.




ACCESS VARIES BY MARKET

The report – which defines advertising accessibility as “advertisements that
incorporate features that eliminate communication barriers” – analyzed more than
800,000 creative assets and 7.8 million ad deliveries on linear and digital
platforms over a 12-month period from over 100 countries. It looked at, among
other things, the integration of accessibility features in advertising campaigns
and the movement of regulatory standards across specific markets within North
America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.

The report noted that although many markets demonstrated a strong adoption of
captioning, in some cases even reaching as high as 100% of ads, audio
description is underutilized, reaching only 4%, and in most markets, less than
1%. Captions and audio descriptions are significantly underrepresented across
digital.

The report’s analysis shows differences by market. For instance, in the United
States, about 16% of linear ads include captions, while in Canada, Canadian
Radio-television and Telecommunications Commission regulations require 100% of
broadcast ads to feature captions.

The report also noted:

 * Twenty percent of ads run on linear in Brazil included captions and 4%
   included audio description.
 * In Europe, the adoption of advertising accessibility varies. Reflecting a
   growing industry-led push towards accessibility, Ireland leads with 30% of
   ads featuring captions and 3% including audio description.
 * The UK follows closely behind with about one-quarter of ads including
   captions and 1% featuring audio description.
 * Spain saw 6% of ads using captions and 2% with audio description.

“We are encouraged by an overall growing global shift towards accessible
advertising as markets lean into establishing regulatory efforts and demonstrate
progress in driving awareness,” said Simon Sikorski, president, global
operations, XR. “Creating a more accessible future enables all sides of the
industry to win – advertisers can achieve greater reach and resonance across all
audiences, broadcasters and publishers drive greater value across inventory, and
all people can have the opportunity to connect with brands across the world.”




A WIDER AUDIENCE

The popularity of captions has been on the rise in recent years, with studies
citing their wide availability as well as their use to silence videos when
viewers are watching from a phone or tablet or being able to watch content in a
noisy or crowded location like a gym or bar. Some viewers report being able to
better focus on plot points with captions on, others report lines being
made “funnier or more relevant.”

There’s also no denying the impact captions can have on making content
more memorable. And ensuring people remember content – like ads they see on TV –
makes it more likely people will discuss and share it with others.

This is powerful when thinking about creating buzz for television programs, but
also important for marketing. Studies have shown that a combination of text and
images helps people to better remember and process information by up
to 650%. Making sure more people remember, share, and talk about advertising
content is simply good business.

By adding captions, audio description, or other accessible solutions to
advertisements, businesses and brands can help their messages reach larger
audiences while also meeting inclusivity goals.

VITAC’s wide range of services have helped businesses, broadcasters, educational
institutions, government agencies, content creators, and others make their
messages accessible to millions of people worldwide. When you work with us, you
benefit from the expertise of a full-service captioning and accessible
communications company, complete with skilled engineering, the latest
technologies, and production departments supported by a robust, sophisticated
infrastructure. Reach out to learn more.


SUBSCRIBE TO OUR BLOG

Sign up to get the latest news and updates from us.




 * Home
 * Industry Solutions
 * Resources
 * Why VITAC
 * News
 * Contact
 * Accessibility Hub
 * Accessibility
 * Careers
 * Status Updates
 * Closed Captioning Services
 * Live Captioning
 * Zoom Closed Captioning
 * YouTube Closed Captioning
 * Facebook Captioning
 * Spanish Closed Captions
 * Podcast Transcription
 * Video Transcription

800.278.4822 info@vitac.com


Sign up for our Monthly Newsletter



Privacy Policy & Data Security Legal

© 2024 VITAC