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2022 INC5000  #168
2021 INC5000  #121
2020 INC5000 #473
2021 FINANCIAL TIMES #82

 * About
   
   * Companies
   * Team

 * Compliance Safeguards

 * Products
   
   * Programmatic Approach
   * Proprietary Technology
   * Dynamic Marketplace
   * Retention API

 * News

 * Let's Talk

 * More


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 WE ARE DIGITAL THRIVE


WE ARE TECHNOLOGY FOCUSED.

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About Us


THIS IS US



WITH MORE THAN TWENTY YEARS EXPERIENCE IN DIRECT RESPONSE MEDIA, OUR TEAM IS
SOUGHT AFTER FOR THEIR INSPIRING APPROACH TO SUCCESS AND PERSONAL ATTENTION
GIVEN TO EVERY CLIENT.

Our direct response marketing & call center strategies are designed by industry
veterans who have been passionate about creating successful advertising
promotions since 1999. Our company was born out of a need to ensure the greatest
ROI for our clients, while preserving the integrity of their brands. We offer
full service campaign strategies which are supported by DIG's enhanced
technology platform.



We leverage digital and direct mail channels to ensure our clients' KPIs are
achieved. We specialize in creating bespoke marketing campaigns which leverage
our extensive reach and targeting capabilities.



We are truly a full-service marketing firm, here to help your company THRIVE. 


PROPRIETARY TECHNOLOGY PLATFORM

LEVERAGING OUR PROPRIETARY TECHNOLOGY PLATFORM, WE ARE ABLE TO DELIVER THE
PRECISION OF DIGITAL ADVERTISING WITH THE POWER AND REACH OF DIRECT MAIL, EMAIL
AND SOCIAL MEDIA CREATING A MULTI-PLATFORM, PROGRAMMATIC APPROACH TO DIRECT
RESPONSE MARKETING. 



WE ROUTE CALLS AND LEADS INTUITIVELY, BASED ON PERFORMANCE DATA, REAL TIME API
LOOKUPS, DIGITAL AND OFFLINE TRIGGER SIGNALS AND MORE, YIELDING A HIGHER
CONVERSION RATE AND LOWER COST TO ACQUIRE CONSUMERS.

OUR CLIENTS HAVE BEEN WITH US FOR YEARS, AND STICK WITH US.



WE TAKE PRIDE IN THAT. 



Multiple Touchpoints + 

Statistically-Driven Marketing





Digital & Traditional Media

(eMail + Direct Mail)

+

Cost per Inquiry



Customer Acquisition

+

Retention Strategies



Call Center Programs

 

Inbound

+

Outbound



Dynamic Bidding Lead

& Call Platform 

+

Proprietary Technology



Conversational 

Marketing 

+

Proprietary Technology


Services

CUSTOMER ACQUISITION DRIVES US EVERYDAY.

IT’S THE CORE OF WHAT WE DO.



WE 'GET' CONSUMER BEHAVIOR.

AND WE LOVE THE POWER OF TECH TO DRIVE THAT BEHAVIOR.
SOME MIGHT SAY, WE DIG IT.


 


COUNTLESS HOURS, 100'S OF HAPPY CLIENTS, 15+ DEDICATED TEAM MEMBERS AND MORE
TACOS THAN WE CAN COUNT. THIS IS US. 


25,000+


DAILY CALLS



PERFORMANCE-DRIVEN RESULTS VIA DYNAMIC, PROGRAMMATIC MODELS



MEDICARE | ACA | LIFE | AUTO | FINANCE 


50,000
+


DAILY LEADS



DYNAMIC, PROGRAMMATIC BIDDING EXCHANGE



MEDICARE | ACA | LIFE | AUTO | FINANCE | HOME SERVICES


1 MILLION +




DIRECT MAIL PIECES SENT WEEKLY
DURING PEAK SEASONS

MEDICARE + FINANCE


7


YEARS
IN BIZ




Team


OUR TEAM


WE'RE BUILT ON THE BELIEF THAT PROVIDING A REMOTE WORK ENVIRONMENT BRINGS A
SUCCESSFUL TEAM FROM ALL WALKS OF LIFE, WITH A UNIQUE PERSPECTIVE TO ALL THAT WE
DO.  OUR EMPLOYEES CAN CREATE THE WORK-LIFE BALANCE THEY DESERVE,  AND OUR FULLY
REMOTE TEAM IS ABLE TO SET THEIR OWN, INDIVIDUAL SCHEDULES TO MAKE TIME FOR
FAMILY, FRIENDS, TRAVEL, GOALS, AND ANYTHING ELSE THAT THEY VALUE. ALL OF THIS
YIELDS A FAST-PACED, HIGHLY PRODUCTIVE AND SUCCESS-DRIVEN TEAM. WHICH IS
IMPORTANT, BECAUSE  OUR FOUNDERS BELIEVE THAT HARD WORK PAYS OFF. WE ARE HIGH
ACHIEVERS WHO DO WHAT NEEDS TO BE DONE TO COMPLETE THE TASK AT HAND. WHEN WE’RE
AT WORK, WE CRUSH IT. WE PRODUCE BIG, NEEDLE-MOVING RESULTS. OUR EXPERIENCED
MEDIA STRATEGISTS DEVELOP PROGRAMS THAT CONVERT NEW CUSTOMERS, ENGAGE EXISTING
ONES AND BUILD
BRAND VALUE. 


JEN MANSFIELD


CO-FOUNDER, CEO

 * 

With over 20 years' experience in the digital marketing space, Jen oversees
Business Development and Strategic Growth initiatives for Digital Thrive.  As
the head of all business development and marketing strategies, Jen is personally
involved in the strategic planning for each client and their respective
campaigns. Additionally, Jen drives the company's growth efforts, and is
hands-on with the strategic planning and implementation of new growth
initiatives. 


PAUL MANSFIELD


CO-FOUNDER, CTO

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Paul is an 18 year seasoned IT Leader with a core focus on technology and
business experience, leadership and mentoring capability, and understanding of
how to bring innovation to product and platform design. Paul oversees the
development of our proprietary MarTech Platform which manages all marketing,
statistics and call and lead  tracking, database management and strategic
advantages for Digital Thrive.  He excels at meeting the needs of our internal
teams, and our clients, to ensure we're meeting and exceeding clients' KPI goals
with the power of our proprietary tech. 






KEVIN VAN LENTEN


EXECUTIVE VICE PRESIDENT

 * 

Kevin brings over 20 years of digital sales, business development and
operational leadership to the Digital Thrive team.  He has a strong track record
of success building high growth businesses from very early stage, pre revenue
start-ups to profitable mid size companies with revenues of $50M+. Kevin excels
as a team leader, with a proven ability to motivate team members and build high
performing sales, marketing and services teams. Kevin currently oversees
performance-driven sales models within the organization, as well as manages Call
Center Operations. Kevin brings his extensive branding and performance 
marketing experience to ensure optimal performance and success metrics for our
clients.




JENI IMPERIALE


CHIEF FINANCIAL OFFICER

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Jeni has spent the last 15 years working at a Tax Firm,  fine-tuning her ability
to help clients' better understand the complexities of tax laws, and assisting
with vendor negotiations, contracts, establishing P&L's for various operating
lines and more. Jeni is that rare combination of a numbers-focused, driven
professional who also loves to dig into the operational side of the business.
Jeni is currently the CFO for Digital Thrive, responsible for ensuring KPIs and
P&Ls are met and exceeded, as well as managing all accounting and finance
aspects of our internal initiatives and leads our client-focused accounting
team. 




NICK
MANSFIELD


EVP, AD OPERATIONS & GROWTH STRATEGIST

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Nick joins Digital Thrive after the acquisition of Klickr Media, which he
founded in 2016. Specializing in conversational chat and direct text messaging
as well as outbound dialing, Klickr's technology platform, rebranded as
Broadcast, powers Digital Thrive's internal conversational chat and dialing
functionalities. With the enhanced support of the Digital Thrive team, Broadcast
now enables a more robust messaging solution, yielding a higher rate of
engagement and a more qualified consumer for our customers. Nick oversees the
operational development and strategic partnerships for the Broadcast technology
platform.


WON
RYU


SENIOR SOFTWARE ENGINEER

 * 

Won is an accomplished Software Engineer specializing in Java application
development with experience in the full software life cycle including
requirements analysis, customer interfacing, prototyping, proof of concept,
design, implementation, testing, maintenance, and documentation.

Won currently helps support our proprietary technology functionality, and
ensures we're continuing to enhance our product offerings, allowing our teams to
continue to beat client's' goals. 




NICOLE
MCDONALD


HEAD OF COMPLIANCE

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Nicole has spent 5 years working with startup teams to find balance in their
culture and communication, as well as enhance efficiency and effectiveness in
the day to day via process and procedure. Nicole knows that good company culture
is the key component in building a successful business. She facilitates L10 EOS
training, Scrum methodology/project management, and has a background in
compliance. Currently, Nicole works closely with the DIG team on all things
operations, strategic planning, tactical execution, and communications. From
time to time she still dabbles in copyediting, where she got her start in the
marketing world over 10 years ago. Nicole holds a B.A. in English Literature
from The University of Redlands. She lives in the mountains of Southern
California with her three dogs, and when she’s not working with her friends at
Digital Thrive, she enjoys writing, kayaking, and gardening. 


MICHELLE HERMO


CLIENT SERVICES

 * 

Michelle oversees the QC department for Digital Thrive's call center clients.

She ensures our call center agents are operating at the optimal performance
levels, the accuracy of our programs and delivers regular reports of campaign
results. Michelle is highly detail-oriented, and brings over 10 years'
experience to digital marketing, and ensures our clients are receiving accurate,
up to date reporting results regularly.  

 


ZACH 
ROETHEMEYER


CLIENT SUCCESS MANAGER

 * 

Zach joined Digital Thrive after spending the last few years in an Account
Management role in the B2B space where he quickly learned the ropes of digital
marketing.  Zach currently oversees the management of clients’ internal requests
including integrations, program setup and optimizations, and is responsible for
the growth and success of our strategic accounts.  Zach brings a strong drive to
succeed alongside a high attention to detail that he has developed over his
short career that includes data visualization, intent experience, strong people
skills, and a willingness to succeed no matter the task at hand.




MICHAEL 
NERSESSIAN


SENIOR DEVELOPER, BROADCAST TECHNOLOGY

 * 

Michael joins Digital Thrive after the acquisition of Klickr Media, where he was
the lead developer for the last 4 years. Mike is the rare combination of an
entrepreneurial, business development enabled technology architect who works
directly with Digital Thrive's founders.  Mike currently oversees the
development and support of the Broadcast platform, supporting Digital Thrive's
internal call and chat messaging operations. 


MIKE KOROLISHIN


PRODUCT MANAGER, INTERNAL WEBSITES

 * 

Mike joins Digital Thrive as the newest member of and Product Manager for DIG's
Owned and Operated lead generation sites team. With a decade of experience in a
multitude of in-house and consulting roles for organizations ranging from B2B &
consumer lead generation startups through national mortgage lenders, he brings a
refined skillset to aid in the inception and execution behind growing DIG's best
in class digital lead generation products and realizing their organizational
vision. Mike has a passion for project management, interdepartmental
collaboration, and product analysis that he leverages to drive DIG's teams
towards short and long-term strategic goals while crafting a superb customer and
client experience.


Companies


OUR SUBSIDIARIES



HEALTH INSURANCE
LEAD GENERATION
 




DIG.AI

Proprietary Martech platform which powers Digital Thrive's Call and
Lead campaigns. Enables dynamic lead and call bidding for various industry
lines, as well as campaign optimizations, strategies and increased performance
metrics. 



Insurance Lead Generation marketing company featuring internally owned and
operated sites powered by our proprietary marketing and tracking platform to
enable customized, performance driven Call and Lead campaigns.



Broadcast is a proprietary conversational chat and outbound dialing technology
platform, with a unique ability to target,  track and engage consumers who
weren’t reactive based on one particular marketing outreach. Our
multi-touchpoint approach supports enhanced conversions for our clients.


MEDICARE
LEAD GENERATION



Medicare Insurance options portal connects consumers with national A+rated
carriers to help seniors navigate the complex Medicare environment.

We offer lead generation and inbound calls for clients, nationwide.  


AUTO INSURANCE
LEAD GENERATION



Car Insurance quote engine matching consumers with relevant coverage options in
a fast and easy to use model. We offer lead generation and inbound calls for
clients, nationwide. 


LIFE INSURANCE
LEAD GENERATION



Life Insurance quote engine matching consumers with relevant coverage options in
a fast and easy to use model. We offer lead generation and inbound calls for
clients, nationwide and includes both Term and Final Expense coverage options. 




PROGRAMMATIC APPROACH

DIG.AI is a proprietary and unique call and lead tracking, routing and dynamic
marketplace platform that offers a complete end-to-end solution for dynamic
bidding of real-tme leads, while also ensuring compliance adherence by all
publishing partners. We give buyers the confidence to invest their marketing
dollars with publishing partners who follow the rules. 



Our clients have access to unprecedented capabilities of ensuring compliance
across all marketing campaigns by leveraging our core ability to identify
approved creatives in-market and match those back to clients' suites of approved
creatives. We ensure clients are bidding on calls and leads that come only from
approved ads.



Our proprietary technology powers dynamic bidding for calls and leads, and was
built to automate high-volume performance marketing campaigns. We help
businesses thrive using data-driven results.



compliance assurances



high intent customers at scale



Behind the scenes: 

How do we profile, target, acquire, nurture & deliver a high-quality,
high-intent consumer at the moment of interest.



predictive models enhance results 


Our Approach

Programmatic Approach

We enable clients to ensure the use of approved marketing ads, and associate
those to the calls and leads coming through our platform giving assurances that
clients can confidently work with a TPMO. Our platform helps support call center
agents to verify and validate required disclaimers, improve sales conversions
and reduce unwanted calls. Bid only on consumers who call in from an approved
ad. and guarantee adherence to CMS and TCPA requirements. 

Our marketplace offers dynamic bidding for calls and leads, and was built to
automate high-volume marketing campaigns. We match buyers with the consumer
leads they need, at the exact moment they are searching for a product or
service. 



Identify and acquire your precise target audience with compliance assurances and
backed by guaranteed KPIs.  

Maximize conversion rates by bidding dynamically based on KPIs and actual
performance data, ensuring maximum results while minimizing marketing spends.
Connect your customer data with our encrypted platfrom and track your customers
who are in-market and route to your retention team. Our platform will learn your
performance data over time, and ensure the most relevant consumers are the ones
you acquire. 


Dynamic Marketplace

UNLOCKING THE POWER OF A DYNAMIC MARKETPLACE 



Experience the true power of the DIG lead marketplace, where buyers and sellers
converge in a seamless online platform. Sellers can effortlessly post their
leads, while buyers have the opportunity to place bids on leads that perfectly
align with their specific requirements. With an array of multi-variant targeting
criteria, agent availability lookups, dynamic bid values fueled by pre-ping
data, sales disposition files, and much more, this marketplace revolutionizes
the lead industry. This flexibility allows clients to adapt their targeting
strategies in response to market trends and consumer behavior. By leveraging
advanced algorithms and real-time matching capabilities, clients can maximize
their advertising and marketing efforts, reaching the right audience with the
right message at the right time and price point. 




MACHINE LEARNING APPLICATIONS ARE APPLIED FOR REPORTING PURPOSES BUT DO NOT
AFFECT LEAD ROUTING IN ORDER TO MAINTAIN A FREE AND COMPETITIVE MARKET. 

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Let's Talk


LET'S TALK.

1700 S Lamar Blvd #338

Austin, TX 78704

O: 512.813.0480

hi@digthrive.com

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COPYRIGHT DIGITAL THRIVE, LLC   2023



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