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Submitted URL: https://newsletters.e.manchestereveningnews.co.uk/bpMifPvUkSG7Tifs9x2LPC/NfeNasXZlGIDzXiQxtX9/bv1pq9m43jAzCSGaTbDB/Ttbchhfxp7IgAwACfUPi/39z6JDh2OA...
Effective URL: https://www.manchestereveningnews.co.uk/sport/football/football-news/man-citys-omar-berrada-succession-28869469?utm_source=men_newslette...
Submission: On March 27 via api from BE — Scanned from DE

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 1. MEN Frontpage
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Sportopinion


MAN CITY'S OMAR BERRADA SUCCESSION PLAN AND WHY HIS MANCHESTER UNITED SWITCH
WON'T DERAIL BLUES

Manchester City are yet to announce Omar Berrada's successor and have a
different structure to other clubs around them


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Sportopinion
By
Simon BajkowskiChief Manchester City writer
 * 08:00, 23 MAR 2024
   

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Former Manchester City CEO Omar Berrada, who will be joining Manchester United
in 2024 (Image: Amazon Prime Video)

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Manchester United made a statement appointment by poaching Omar Berrada from
Manchester City to be their new CEO.

As Jim Ratcliffe goes around talking about knocking people off their perches,
United are busy trying to add to their list of Red Avengers; Newcastle's Dan
Ashworth has been picked out as the ideal figure to lead their recruitment while
Southampton director of football and former City academy boss Jason Wilcox is
also targeted. After a decade of being dominated by City, a serious recruitment
drive is under way to try and catch up.



Down the M62, Liverpool have managed to convince Michael Edwards to return to
help them cope with life after Jurgen Klopp. It remains to be seen whether Xabi
Alonso will be the next manager but the hiring of Edwards along with Richard
Hughes from Bournemouth is seen as a sign that they mean business. It is also a
coup, given the various opportunities that Edwards has turned down since leaving
Liverpool in 2022.

ALSO READ: City given a double boost that Guardiola was hoping for

ALSO READ: City's Grealish risk can help counter Arsenal plan

At the Etihad, there has been no big announcement to replace Berrada, on
gardening leave until the end of the season. There may not even be one.




That isn't to pass comment on the Liverpool or United strategy, but to reflect
what City are and how they have built success to mean that a major departure
doesn't necessarily leave an enormous hole. Berrada leaving hurt the club, but
they could accept it and move on.

There are similarities to the first team, where numerous players and staff have
left without necessarily being replaced. Guardiola lost his long-term assistant
Domenec Torrent at the end of the 2017/18 season and won the league with 98
points the following year without replacing him; Mikel Arteta was only replaced
eventually the following year when it seemed like the staff were spread too
thinly.



City like to promote from within as well, with Rodolfo Borrell, Carlos Vicens
and Enzo Maresca all examples of Guardiola assistants who had previously been in
the club's academy. That philosophy also applies to the operational side of the
club, with extended opportunities given by the City Football Group umbrella.

Berrada himself is a prime example of how progression can be achieved at City,
rising from an initial role in charge of sponsorships to become COO and make
himself integral to the work of Txiki Begiristain, Ferran Soriano and Brian
Marwood. He almost reached the summit of a department of over 130 people by
forging the path that he did, earning admiration inside and outside of the club.



Yet while there may be an exception to come that breaks the rule, City have had
their success by making sure they are 130-strong rather than relying on a few.
The cream rises to the top, and if some of it gets picked off by United or other
clubs there should still be enough coming up through the talent factory to be
able to reduce the impact of the exit.

Berrada's work has been absorbed into multiple desks since his resignation at
the beginning of the year, and there is no rush to decide if another
heavy-hitter is needed to come in and replace him because it isn't City's style.
They will take their time to assess how the change is impacting on them and what
is most needed going forward.

Berrada would know that better than most.

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