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PRIVACY POLICY

Since our founding in 1912, one of our guiding principles at L.L.Bean has been
to provide customers with incredible service. In today’s world, that service
includes respecting your privacy rights and being transparent about how we use
your information to better serve you.

 

This privacy policy explains how we collect, use and share your personal
information along with your choices and options as of September 27, 2023. It
applies anytime you connect with us – by visiting our websites, stores, outlets,
Outdoor Discovery Programs, or social media pages, or contacting us by phone,
email, mail, or chat. By interacting with us in these and other ways, you're
agreeing to our privacy policy and consenting to our collection, use, and
disclosure policies described in this Policy. Occasionally we’ll ask you to
agree to additional policies (for example, when you participate in an L.L.Bean
Outdoor Discovery Program).

 

If you have any questions or need assistance, please don’t hesitate to reach
out:

 

Contact Us:

 

U.S. and Canada (800) 341-4341
Outside the U.S. Access Code + (207) 552-3028
Email preferences@llbean.com

Mail L.L.Bean, Dept. CFM. 15 Casco St., Freeport, ME 04033

 


1. INFORMATION WE COLLECT AND PROCESS

We collect certain information when you connect with us in order to personalize
and improve your L.L.Bean experience, including when you:

 * Visit our website
 * Place an order
 * Return or exchange products
 * Create an online account
 * Shop at our stores, outlets, and kiosks
 * Sign up for events and experiences
 * Subscribe to L.L.Bean promotional emails
 * Participate in an Outdoor Discovery Program
 * Enter a sweepstakes or contest
 * Join our mailing list
 * Take a survey
 * Share your photos, videos, and stories
 * Contact customer service via phone, email, chat, or social media
 * Apply for a job

Information you choose to provide may include:

 * Name
 * Mailing and/or street address
 * Telephone number
 * Email address
 * Order information
 * Date of birth
 * Photos or videos (please see our Content Submission Terms and Conditions for
   details)
 * Information about gift recipients (if sending an order to someone other than
   yourself)
 * Your correspondence if you contact us

When you visit our website, we automatically receive certain information from
cookies and marketing tags, including:

 * Internet protocol (IP) address
 * Website interactions and browsing history
 * Device information, such as location, operating system, and browser
   information
 * For more information, please see the Cookies and Marketing tags section

Sensitive Personal Information: 

For specific and limited purposes, L.L.Bean may request your sensitive personal
information. For example, in order to obtain a firearm, L.L.Bean will need to
collect your driver’s license information. When you sign up for an overnight
Outdoor Discover Program, we ask that you share relevant health information.
When information for certain programs or activities relating to children is
requested, such information is gathered from their parent or guardian. This
sensitive personal information is collected solely for the disclosed purpose. We
do not use this information for other purposes, such as marketing. We will not
process sensitive personal information without your advance consent (or, in the
case of children under 13, the consent of the child's parent or lawful
guardian).

 


INFORMATION OBTAINED FROM THIRD PARTIES:

To correct and supplement our records, L.L.Bean obtains information from third
parties. Those third-party sources include L.L.Bean's credit card issuer and
data brokers.

L.L.Bean will also collect your information from a gift giver when you are the
gift recipient.

 

 


2. WHY WE COLLECT YOUR INFORMATION

 

It’s necessary for us to collect certain information to allow you to complete
transactions and provide you with many L.L.Bean features and services including:

 * Getting order status updates and tracking your packages
 * Submitting comments and questions
 * Reserving products at a store 
 * Writing product reviews 
 * Saving your purchase history
 * Maintaining a record of your purchases, when you establish an online account
 * Returning or exchanging products and tracking your returns
 * Receiving information about products you’ve purchased (for example, in the
   case of a recall)
 * Registering for an Outdoor Discovery Program
 * Signing up for an event or other experience
 * Managing your online account (such as saving your wish list)
 * Receiving catalogs, promotional emails, and notifications of upcoming events
 * Viewing advertisements that may be of interest to you
 * Receiving L.L.Bean® Mastercard® offers

We also use this information to personalize your experience on our website and
provide you with better services. We may also use it to troubleshoot issues on
the website.

 

For everyone’s safety and security, we may also collect information using
surveillance cameras.

 

 


3. SHARING YOUR INFORMATION

We sometimes use third parties to help us provide you with the best services.
When those third parties need your personal information, we require that your
privacy stays protected. These services include:

 * Shipping
 * Name and address verification
 * Email and text distribution
 * Processing returns and exchanges
 * Surveys, market research, ratings and reviews
 * Advertising and promotions
 * Fraud protection and investigation
 * Event and other experience planning, including registration for an Outdoor
   Discovery Program
 * Payment processing (see PayPal’s privacy policy at paypal.com/privacy)
 * Managing and promoting the L.L.Bean® Mastercard®
 * Targeted advertising on other businesses’ platforms (which may combine the
   information we share with information already in their possession). These
   other businesses have privacy policies of their own that apply to your use of
   their platforms and may offer you choices about which ads you see.
 * Partnering with vendors such as Google Analytics to understand what content,
   experiences, and promotions are most relevant to you. Learn how Google
   Analytics collects and processes data.
 * Sharing your information with other companies, via databases, whose products
   or services may be of interest to you.
 * Shipping internationally. We partner with Borderfree, sharing your order
   information only for the purpose of fulfilling and shipping your order.
   Borderfree will not use your information for any other purpose and will
   process it according to their own privacy policy. Please contact us directly
   if you have any questions or concerns – we’re happy to help.
 * General troubleshooting and technology support
 * We may also share information in additional ways when we disclose that
   purpose at the time of collection

On rare occasions we may be required to share specific information. Some
examples include:

 * To comply with applicable law or upon the government’s request
 * In response to a court order or subpoena
 * When we have a good faith belief that we are required to do so by law, or
   where otherwise permitted by law
 * In connection with any merger, financing, acquisition, or dissolution
   transaction or proceeding involving sale, transfer, divestiture, or
   disclosure of all or a portion of our company or assets. If another company
   acquires our company or assets, that company may possess the personal
   information collected by us and will assume the consents and responsibilities
   regarding your personal information.
 * To comply with state auditing reports

 

 

Direct Relationships:

 

Even though a third party may perform functions on behalf of L.L.Bean, if you
have a direct, independent relationship with a third party, that business's use
of your information may be governed by its privacy policy based on its
relationship with you (e.g. UPS).

 

A note on selling:

 

L.L.Bean does not sell personal information in the traditional sense, in
exchange for monetary compensation.

 


4. COOKIES, MARKETING TAGS AND OTHER TECHNOLOGY

 

We gather information about how visitors navigate and use our website to deliver
more personalized experiences and improve site performance, using tools such as
“cookies”, “marketing tags” and session replay software.

 

A cookie is a small data file stored by your web browser on your computer.
Session cookies are erased when you close the web browser or browser tab.
Persistent cookies remain on your computer’s storage until they expire or are
deleted.

 

Some cookies are necessary for our website to work properly and enable you to
place an item in your shopping bag or checkout. Other cookies allow us to
enhance or personalize your online shopping experience. Please note, if you set
your browser to refuse all cookies, our website may not function properly, and
you may need to contact us for assistance placing an order.

 

Here are some examples of what cookies allow us to do:

 

  Remember what items are in your shopping bag

 

  Recognize you when you return to our website

 

  Enable faster checkout if you have created an account at llbean.com

 

  Understand how you reached our website and which products you’re looking for

 

  Personalize your web experience

 

  Apply the preferences you’ve chosen

 

We partner with vendors such as Google Analytics to understand what content,
experiences, and promotions are most relevant to you. This information is used
for:

 

  Remarketing audiences based on specific behavior, demographics, and interest
data

 

  Reports based on demographic and interest data

 

  User segments based on demographic and interest data

 

  Campaign Manager 360

 

  Display & video 360

 

  Search 360

 

 

You can opt out of Google Analytics Advertising Features by adjusting the ad
settings in Google Analytics Advertising Features or by submitting a Privacy
Request Form on our site.

 

We also contract with other companies to publish L.L.Bean ads across the
internet. These companies collect information about your visits to our website
and share advertisements for products you’re most likely to be interested in.
These targeted advertisements may appear on other sites that you visit. This
information is collected using a cookie or pixel tag – technology used by most
websites.

 

Certain technology used on our website allow us to view a customer’s visit to
the site so we can troubleshoot and improve the site performance and experience
as well as identify and reduce fraudulent activity

 

Check out section #6, Your Privacy Options, for more information about managing
your personal information. You can also limit tracking by adjusting the settings
in your web browser through Global Privacy Controls.

 

 


5. YOUR MARKETING PREFERENCES

 

We're happy to honor changes or preferences you may have regarding your
information including:

 

Updating Your Information 

 

You can update your name, address, telephone number, or email address through My
Account or by contacting us. To protect your privacy, we will confirm your
identity before updating or reviewing your information.

 

L.L.Bean Catalogs 

 

You may change your catalog preferences through My Account or by contacting us.
Because catalogs are planned in advance, you may still receive mailings after we
process your request.

 

L.L.Bean Emails 

 

You may unsubscribe from our promotional emails using the link provided at the
bottom of each email, through My Account, or by contacting us. Because emails
are planned in advance, you may still receive mailings while we process your
request. To serve you best, you’ll continue to receive important emails about
recent transactions, including orders and returns, even if you choose not to
receive promotional emails.

 

 


6. YOUR PRIVACY OPTIONS

 

Your privacy options are important to us, and we strive to be transparent about
what information we collect, why we’re collecting it, and what we do with it. We
also work hard to honor your preferences about this information. 

 

 

Right to Opt-Out

 

You have the right to request that L.L.Bean stop sharing your personal
information with certain third parties that help us distribute personalized
advertising (targeted or behavioral advertising) by submitting a Privacy Request
Form.

 

Browser based opt-out signals, known as Universal Opt-Out mechanism(s), are
available to you to disable 3rd party cookies or to prevent the sharing of
personal information for targeted advertising. These settings can be used when
shopping on our site, and many others, as a way to indicate your privacy
intentions. Be aware, if you turn off all cookies, our site won’t function
properly. To learn more about Global Privacy Control, visit
https://globalprivacycontrol.org/.

 

 

Right to Confirm and Access

 

You have the right to request a copy of the personal information that L.L.Bean
maintains in its records by submitting a Privacy Request Form.

 

 

Right to Correct

 

You have the right to correct inaccurate personal information. You may make some
changes through your online account, or  by submitting a Privacy Request Form.

 

 

Right to Delete

 

You have the right to request deletion of your personal information that we
maintain, subject to certain exceptions, by submitting a Privacy Request Form.
Please be aware that deleting your information will remove your purchase history
from our customer service database and we will be unable to provide you with
records of proof of purchase.

 

 

Right to Appeal

 

Occasionally, L.L.Bean must deny a privacy request for a specific reason, such
as the information provided during identify verification not matching the
information stored in L.L.Bean’s systems. This doesn’t happen often.

 

If you are a resident of CT, CO, or VA, you have the right to appeal if L.L.Bean
denies your request. To appeal the decision, please submit a request to appeal
and we will be happy to review the decision.

 

Right to Not Be Discriminated Against

 

We will not discriminate against you for exercising one of your privacy options
by (i) denying a good or service to you; (ii) charging you a different price or
rate for a good or service; or (iii) providing you a different level of quality
of a good or service.

 

 

Opt-Out Preference Signals

 

If you choose to enable an opt-out preference signal— a browser setting
indicating your intent to opt-out—that is widely recognized and used by
businesses, L.L.Bean will honor that choice and stop processing your personal
information for purposes of targeted advertising. Presently, we are recognizing
Global Privacy Control, a browser-based opt-out preference signal.  Learn more
about Global Privacy Control (https://globalprivacycontrol.org).

 

 

Please note: We are legally required to comply with certain state privacy laws.
While we strive to honor all requests, privacy laws differ from state-to-state.
Depending on where you live, some requests may take longer to fulfill than
others.  We also may not handle each request in the same way, as we are
obligated to fulfill your request in compliance with the privacy laws of the
state in which you reside.

 

 If you are a California resident, please see additional information about your
rights in Section 12 below.  

 

 


7. PRIVACY OF CHILDREN

 

We’re committed to protecting the rights of children. Our website is not
intended for children's use or directed towards those under 16. We do not
knowingly collect personal information from anyone under the age of 16. If you
are a parent or guardian and think that we have unauthorized information about
your child who is younger than 16, please contact us so we can help.

 

 


8. LINKS TO OTHER WEBSITES

 

Occasionally we link to other websites and services. These include nonprofits
that we support, partners such as Hike it Baby, or enabling you to save your
True Fit account. These sites have their own privacy and security policies. If
you choose to navigate to another website through our links or input your
personal information through these service offerings, we encourage you to review
their policies to learn how they use your information.

 

 


9. INFORMATION SECURITY

 

We care greatly about the security of your information and use a variety of
Information Security technologies and processes to protect it against loss,
misuse, or unauthorized access. For example, we use encryption or hashing when
receiving or transmitting your information. Read more about our security
practices, which are consistent with retail industry practices to mitigate risk.

 

We also encourage you to practice general internet safety guidelines, such as
choosing a strong password for your llbean.com account, changing your password
frequently, signing out of your account, and closing your browser when you're
finished.

 

Please note: L.L.Bean will never ask for your password or credit card
information over email.

 

 


10. CANADIAN RESIDENTS

 

If you are a resident of Canada and you would like to take advantage of any of
your rights under the Personal Information Protection and Electronic Documents
Act (PIPEDA), please contact us.

 

 


11. EUROPEAN UNION RESIDENTS

 

If you are a resident of the European Union, we ask that you please shop via our
international website at global.llbean.com.

 

 

Your cookie preferences are specific to each L.L.Bean website.

 

 

If you wish to take advantage of any of your rights related to the European
Union Data Protection Regulation (GDPR), such as the Right to Erasure (otherwise
known as the "Right to be Forgotten"), please complete this form.

 

 

If you feel we haven’t appropriately responded to your request related to the
GDPR, please contact us at dataprivacyofficer@llbean.com or send mail to Data
Protection Officer, Attn: Michael K. Mahoney, 15 Casco Street, Freeport, ME
04033.

 

 


12. CALIFORNIA RESIDENTS

 

This section supplements our Privacy Policy and applies solely to individuals
who are California residents and provides the required information about the
personal information L.L.Bean collects, how this information may be used by
L.L.Bean, your privacy rights and our obligations in accordance with the
California Consumer Privacy Act of 2018 ("CCPA") and the California Privacy
Rights Act of 2020 ("CPRA") and their implementing regulations.

 

You have the right to opt-out  of L.L.Bean’s sale or sharing of your personal
information.

 

You have the right to request deletion of the personal information collected or
maintained by L.L.Bean. Please note that deleting your information will remove
your purchase history from our records and we’ll be unable provide you with a
record of your purchases.

 

You have the right to request that L.L.Bean disclose what personal information
we collect, use, disclose, and sell (does not apply if requested more than twice
in a 12-month period), including:

 

  Categories of personal information we collected about you

 

  Categories of sources from which we collected the personal information

 

  Business or commercial purpose for collecting or selling/sharing your personal
information

 

  Categories of third parties with whom we share the personal information

 

  Specific pieces of personal information we collected about you

 

 

In order to protect your information from unauthorized correction, deletion, or
disclosure, we will verify your request using three pieces of personal
information that can be verified against data previously collected from you and
in our systems.

 

 * Only you, or someone legally authorized to act on your behalf (your
   designated authorized agent), may make a verifiable consumer request related
   to your personal information.
 * We will request your name, mailing address, and email address from you in
   order to complete the verification process. We will also request some
   additional information, such as: last item ordered, date of last order, total
   dollar charge of last order, last item you returned, name of person you have
   shipped to in the past, or a monogram you have placed on a recent order.
 * When it is not possible to match three pieces of personal information, we may
   engage a third-party verification service to avoid fraudulent or malicious
   intent
 * We will only use personal information provided to us for this purpose to
   verify your identity or authority to make the request
 * When we are not able to verify your request, we must deny the request, but
   will communicate the reason for such denial to you

 

We will not discriminate against you, by denying you goods or services, because
you exercised your rights under this section of the Privacy Policy.

 

For purposes of exercising your California rights in addition to the information
we provide throughout our Privacy Policy, please note the specific categories of
personal information we collected and disclosed and the categories of third
parties who received the information in the preceding 12 months:

 

We collect the following categories of personal information: Identifiers;
personal information listed in the CA Customer Records statute (such as payment
information), characteristics of protected classifications under California or
federal law; commercial information; professional or employment information;
internet or other electronic network activity information; geolocation data;
audio, electronic, or visual information; sensory data, such as audio and visual
recordings; inferences drawn from other personal information, such as: your
preferences and behaviors.

We disclose the following categories of personal information for a business
purpose: Identifiers; personal information listed in the CA Customer Records
statute (such as payment information); characteristics of protected
classifications under the California or federal law; commercial information;
internet or other electronic network activity information; geolocation data;
inferences drawn from other personal information, such as: your preferences and
behaviors.

We disclose personal information for a business purpose to the following
categories of Service Providers: Shipping companies, shipment processing
companies, registration platforms, printing companies, event planners and
operators, data brokers, technology companies, cloud service providers,
analytics companies, fraud protection and investigation companies, payment
processors, credit card issuer, media companies/platforms.

Per the CCPA/CPRA’s definition of sell and share, we sell or share the following
categories of personal information in order to deliver a more personalized
experience and to show you products that we think you’ll be interested in:
Identifiers; commercial information; Internet or other electronic network
activity; geolocation data.

Per the CCPA/ CPRA’s definition of sell and share, we sell or share personal
information to the following categories of vendors: Data brokers, credit card
issuer, and media companies/platforms.

 

 


L.L.BEAN FOR BUSINESS CUSTOMERS

 

To make a CCPA/CPRA request, please email CRMDataSteward@llbean.com.

 

 


EMPLOYMENT RELATED REQUESTS 

 

To make a CCPA/CPRA request, please email dataprivacyofficer@llbean.com.

 

 


RIGHT TO KNOW

If you’d like to make a Right to Know request, click here or contact us at
1-800-979-4288.

 

We will respond to a verifiable consumer request within forty-five (45) days of
its receipt. If we require more time (up to an additional 45 days), we will
inform you of the reason and extension period in writing. We will also explain
the reasons we cannot comply with a request, if applicable. You may make a Right
to Know request up to twice in a 12-month period. We will deliver our written
response by mail or through the OneTrust portal.

 

We do not charge a fee to process or respond to your Right to Know request
unless it is excessive, repetitive, or manifestly unfounded. If we determine
that the request warrants a fee, we will tell you why we made that decision and
provide you with a cost estimate before completing your request.

 


RIGHT TO DELETE

If you’d like to make a Right to Delete request, click here or contact us at
1-800-979-4288.

 

You have the right to request deletion of your personal information that we
collected or maintain, subject to certain exceptions.

 

Impacts of deletion include:

 

 

 * Your purchase history will no longer be accessible
 * We will not be able to look up your transactions for returns, previous gifts,
   or repairs
 * You will be required to provide a proof of purchase for any future returns
 * You will no longer have access to your L.L.Bean account at llbean.com

 

 

Please note, we will continue to maintain limited information needed to comply
with product recalls, fraud prevention, and other legal and business
requirements.

 

In order to delete your information, the following steps are required by the
law:

 

You submit a request to delete, and

 

We will separately confirm with you that you want your information deleted.

 

If we are unable to verify a Request for Delete, your request will be treated as
a request to Opt-Out of the sale or sharing of your personal information, and we
will notify you.

 

 

Once we receive and confirm your deletion request, we will delete (and direct
our service providers to delete) your personal information from our records,
within 45 days, unless an exception applies.

 

 


RIGHT TO CORRECT

If you’d like us to correct any inaccuracies in your personal information, you
have the right to request that we do so (and instruct any service providers or
contractors who maintain that information for us to do so, also), taking into
account the nature of the personal information and the purposes of the
processing. To make a correction request, click here or call us at
1-800-979-4288.

 


DO NOT SELL OR SHARE MY PERSONAL INFORMATION

You have the right to opt-out of L.L.Bean’s “sale or sharing” of your personal
information as specifically defined by the CCPA and CPRA. Please note that
L.L.Bean does not sell your personal information in the traditional sense (in
exchange for money). However, we may disclose your personal information to
advertising partners and this may constitute selling or sharing within the
meaning of California law.

 

Browser based opt-out signals, known as Universal Opt-Out mechanism(s), are
available to you to disable 3rd party cookies or to prevent the sharing of
personal information for targeted advertising. These settings can be used when
shopping on our site, and many others, as a way to indicate your privacy
intentions. Be aware, if you turn off all cookies, our site won’t function
properly. To learn more about Global Privacy Control, visit
https://globalprivacycontrol.org/.

 

If you’d like to make a Do Not Sell or Share request, click here or contact us
at 1-800-979-4288.

 

You have the right to direct us to not sell or share your personal information
at any time (the "right to opt-out").

 

We will process your Opt-Out request within 15 days and will notify third
parties of your request.

 

L.L.Bean may deny a request, if it is deemed fraudulent.

 

You may change your mind and opt back into personal information sales or sharing
at any time by contacting us.

 

You do not need to create an account with us to exercise your opt-out rights. We
will only use personal information provided in an opt-out request to review and
comply with the request.

 


AUTHORIZED AGENTS

California residents may use an authorized agent to submit a request to delete,
a request to know, a request to correct, or a request to opt-out of the sale or
sharing of their personal information.

 

To use an authorized agent, you must provide the agent with signed permission to
submit the request. An authorized agent should submit requests HERE (one-trust)
and should include proof of signed permission from you to submit the request.

 

An authorized agent may also call our toll-free number, 1-800-979-4288, to
submit a request. We may deny a request from an agent that does not submit
signed permission demonstrating that it has been authorized by the California
resident to submit the request.

 

For requests to know, requests to delete, and requests to correct, California
residents may also be required to verify their own identity to us and directly
confirm that they have provided the authorized agent permission to submit the
request; however, this requirement and the requirement that an authorized agent
submit proof of signed permission will not apply to California residents if the
California resident has provided the authorized agent with power of attorney
pursuant to Cal. Prob. Code Sections 4121 to 4130. 

 

In addition, the requirement for an authorized agent to obtain and provide
written permission from the California resident does not apply to requests made
by an opt-out preference signal.

 


FINANCIAL INCENTIVE PROGRAMS

Under the CCPA/CPRA, certain L.L.Bean programs may be considered a Financial
Incentive Program. This may include promotional emails and the Bean Bucks
associated with your Mastercard. The personal information obtained relative to
these programs is directly related to the operation of the programs and
therefore the financial incentives are reasonably related to the value of the
data you provide.

 

L.L.Bean does not generally assign monetary value to consumers’ personal
information and our promotions activities change regularly. To the extent the
CCPA/CPRA requires that a value be assigned to certain programs, the value of
the data is dependent on a number of variable factors including the value of the
offer combined with the type of information being collected, the expenses of
administering the program, the difference in revenue associated with the
discounted merchandise, the customer’s level of engagement overtime and their
purchase history compared to those customers not participating in a specific
program.

 

L.L.Bean uses the information it collects as part of a financial incentive
program in the same way it uses personal information collected in other ways,
including for the purposes of analytics and marketing. Consumers may opt-out of
a financial incentive program at any time.

 


RETENTION

L.L.Bean maintains the personal information it collects for as long as it's
required to serve the business purpose for which it was collected. For example,
L.L.Bean maintains your information for customer service purposes, such as
retaining your purchase history indefinitely for the purposes of handling
product recalls, or maintaining data to analyze historical trends to better
serve you. Certain information is maintained for as long as it's legally
required.

 

 


13. POLICY CHANGES

 

In order to stay current, we may periodically update and revise this policy. We
encourage you to check it occasionally for updates and revisions. If our
practices change, we will update this Privacy Policy and notify you by updating
the date above.


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