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Thu Nov 10, 12:20 PM - 12:40 PM EST / 5:20 PM - 5:40 PM Your local time (20
min)
The Future of Health Insights is Conversational
The global health marketing research industry has an increasingly untenable
reliance on email-based approaches to insights. The time is now for the health
industry to change the way insights are gathered from key customers. In this
session, we’ll reveal how conversational-based methods powered by chat, voice,
and video can be more effective at capturing robust quantitative results and
deeper, more emotive qualitative feedback from your key customer groups
including HCPs and patients.
📺 Watch on-demand below
📖 Download the transcript at the bottom of the page
This session recording and transcript was provided by Civicom Market Research
Services.
Rate Session
Research Methods
Qualitative Thinking
Deanna Manfredi
Speakers
Katy Palmer
Senior Vice President, Health
Reach3 Insights
Brad Perkins
Senior Vice President, Health
Reach3 Insights
Sponsored By:
Gold
Reach3 Insights
Reach3 Insights is a purpose-driven insights consultancy accelerated by modern
technologies, immersive experiences, intelligent analytics and game-changing
deliverables. Our seasoned research strategists provide ongoing, agile insights
at scale through the power of conversation to propel positive, powerful outcomes
for transformational organizations across all industries. We exist to liberate
our industry from mediocrity and malaise. Through the power of creativity,
innovation, optimism and agility we will be bold and brave in providing a voice
to the digital generation that positively improves brands, business outcomes and
society. Reach3 is Reid Campbell Group company.
Session Transcript
The Future of Health Insights is Conversational
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