hbr.org
Open in
urlscan Pro
65.9.66.102
Public Scan
URL:
https://hbr.org/2021/11/agility-hacks
Submission: On February 14 via api from IE — Scanned from DE
Submission: On February 14 via api from IE — Scanned from DE
Form analysis
1 forms found in the DOMGET /search
<form action="/search" method="get">
<div class="search-container ">
<input type="hidden" name="search_type" value="search-all">
<input class="pts pbm search-box-desktop" autocomplete="off" name="term" data-type="search-input" placeholder="Search hbr.org">
<input class="search-box-mobile" autocomplete="off" name="term" placeholder="Search hbr.org">
<button>
<svg aria-labelledby="title" viewBox="0 0 24 24">
<title>Search</title>
<g>
<path d="M24.06,23.22l-6.38-6.38a10.11,10.11,0,1,0-.85.85l6.37,6.37ZM1.2,10.13A8.93,8.93,0,1,1,10.13,19,8.94,8.94,0,0,1,1.2,10.13Z"></path>
</g>
</svg>
</button>
<a href="#" class="clear-search-box do-not-show" js-target="clear-search-box">CLEAR</a>
</div>
<div class="backdrop-white width-100pct zindex-highest hide top-header--search-suggest" data-purpose="search-auto-suggest">
<div class="font-gt-america">
<ul class="no-bullet ptm mbs" data-container="results">
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray"></li>
<li class="pbl pts line-height-normal font-size-15 darker-medium-gray has-border-bottom"></li>
<li class="ptl font-size-xsmall text-gray-light font-bold">SUGGESTED TOPICS</li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray no-bullet"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray no-bullet"></li>
<li class="pbm pts line-height-normal font-size-15 darker-medium-gray no-bullet"></li>
</ul>
</div>
</div>
</form>
Text Content
Navigation Menu Spotlight Series / Better Project Management Subscribe Sign In Account Menu Search Menu Close menu Search CLEAR * * * * * * * SUGGESTED TOPICS * * * Explore HBR * Diversity * Latest * The Magazine * Ascend * Most Popular * Podcasts * Video * Store * Webinars * Newsletters Popular Topics * Managing Yourself * Leadership * Strategy * Managing Teams * Gender * Innovation * Work-life Balance * All Topics For Subscribers * The Big Idea * Data & Visuals * Reading Lists * Case Selections * HBR Learning * Subscribe My Account * My Library * Topic Feeds * Orders * Account Settings * Email Preferences * Log Out * Sign In * * * * Subscribe Diversity Latest Podcasts Video The Magazine Ascend Store Webinars Newsletters All Topics The Big Idea Data & Visuals Reading Lists Case Selections HBR Learning My Library Account Settings Log Out Sign In YOUR CART Your Shopping Cart is empty. Visit Our Store Guest User Subscriber My Library Topic Feeds Orders Account Settings Email Preferences Log Out Reading List Reading Lists Diversity Latest Magazine Ascend Topics Podcasts Video Store The Big Idea Data & Visuals Case Selections HBR Learning You have 1 free articles left this month. You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Project management AGILITY HACKS How to create temporary teams that can bypass bureaucracy and get crucial work done quickly by * Amy C. Edmondson and * Ranjay Gulati by * Amy C. Edmondson and * Ranjay Gulati From the Magazine (November–December 2021) · Long read Ellie Davies Spotlight Series / Better Project Management 01 The Project Economy Has Arrived 02 Agility Hacks 03 Make Megaprojects More Modular Summary. In the past 20 years, the agile approach to improving products, services, and processes has swept the business world. Rooted in software development, agile has spread to many other functions, and some companies have turned much of their organization,...more * Tweet * Post * Share * Annotate * Save * Get PDF * Buy Copies * Print In the past 20 years, the agile approach to improving products, services, and processes has swept the business world. It calls for organizations to adopt small, empowered, cross-functional teams, break initiatives or challenges into small modules, and develop solutions using rapid prototyping, tight customer-feedback loops, and quick adaptation. Rooted in software development, agile has spread to many other functions, and some companies have turned much of their organization, including the C-suite, into agile teams. Although agile can benefit the parts of a business that must be nimble—those that manage shifting customer relationships, explore new markets, and develop new products quickly and responsively, for example—it is less effective for operations or functions that require consistency and efficiency rather than agility. Consider mature, high-volume production processes such as those used to produce aluminum, commodity chemicals, and paper. They can run efficiently for weeks or months without interruption, and tweaks can be extremely costly and even dangerous. Other repetitive activities, including bill processing, payroll, and budgeting, are also best run with bureaucratic systems. Indeed, bureaucracy—characterized by specialized functions, fixed rules, and a hierarchy of authority—has gotten a bad rap: When designed well, it excels at ensuring reliability, efficiency, consistency, and fairness. But understandably, such systems don’t adapt quickly to changing circumstances in the market, and occasions arise when businesses need to bypass them to tackle select projects that demand speed, flexibility, and experimentation. Examples include jump-starting an R&D function to generate more-radical innovation; figuring out how to serve the needs of a strategic new client in an emerging market whose requirements differ dramatically from those of existing customers; and responding very quickly to a sudden contextual change, as happened during the early days of the Covid pandemic. In such cases, how can large, established organizations bypass their own processes to act quickly and effectively while leaving the overall system alone? Our research identified several large companies—among them PepsiCo, Sony, Novartis, and GE—that used temporary teams to carry out time-sensitive strategic projects quickly. All employed agile principles and values, but some did not use formal agile methods. Instead, they used what we call agility hacks. Similar in spirit to life hacks, they are shortcuts or novel methods that increase productivity or responsiveness, and they deliver on computer programmers’ original use of the term “hack”: a quick, effective, if inelegant, solution to a specific problem. In some instances, teams were unleashed to pursue a new market opportunity; in others, they were formed to respond forcefully and creatively to serious performance problems such as an alarming and sustained decline in revenues. Team members knew they were trying to capture something that the organization would otherwise miss. All teams used unorthodox methods to achieve results quickly; they acted as work-arounds to get things done outside the organization’s established architecture and normal operating processes. Although the projects differed in size and duration, we uncovered commonalities in their approaches—related to their purpose, the permission granted to them to operate outside the norm, and the disciplined, iterative process they employed—that other companies seeking to create agility hacks can apply. PURPOSE Each project we studied began with an animating purpose that was inspiring and actionable—for example, winning a bid for a mega-order, regaining a key account, or catalyzing novel innovation. The importance of the goals helped minimize pushback from the custodians of standard operating procedures in the organizations. And in all cases project team members—and those in other parts of the company whose expertise or resources were necessary to succeed—believed that the objective mattered. WHEN TO USE AGILITY HACKS: THREE EXAMPLES When dealing with an immediate crisis that requires fast execution (e.g., saving a large corporate account) When ... Consider what happened at GE in 2012. Indian Railways, the second-largest rail network in the world, had announced a $2.5 billion plan to revamp its entire fleet of diesel locomotives and asked for bids to be submitted within six months. Given the decades-long life span of a locomotive, it was a rare opportunity. But Nalin Jain, a young executive at GE India, realized that a variety of factors stood in the way of being able to submit a bid in time to compete: the company’s plodding traditional systems; the distant location of GE Transportation’s headquarters in Erie, Pennsylvania; Indian Railways’ vague requirements and the likelihood that the specifications would shift during the bidding process; and the deal’s high risks (bid too high and the deal would be lost; bid too low and the deal would result in a massive financial loss). A nimble approach to assembling a winning proposal was the only option. Jain pulled a team together and got to work. The team needed expertise in manufacturing, sourcing, finance, and contracts, and in how a government tender process worked in India. It also needed people who could think about the problem in new ways. By highlighting the enormous size of the opportunity and making the case that it might be possible to win the bid and make it profitable, Jain gained the support of executives and the cooperation of various groups at GE whose expertise was critical to putting together a strong bid. Another example is PepsiCo UK. In mid-2016, the unit had experienced two consecutive years of declining revenues and was poised to suffer a third. Ian Ellington, the general manager, knew he needed to take action. But he realized that PepsiCo’s entrenched systems and rules would impede rapid, novel responses. Ellington also knew that reforming the entire organization from within would take too long and most likely engender significant resistance. His solution was a “SLAM” (self-organizing, lean, autonomous, and multidisciplinary) team tasked with turning the ship around. Over eight weeks, team members reached out to key stakeholders with brand expertise or relationships with frontline retailers to understand what had gone wrong and to collect and generate ideas for revitalizing the different brands and accounts. Some brand experts, for instance, had ideas for improving online sales but had never been invited to experiment with them. The SLAM team did not dictate solutions; rather, it collected ideas and empowered others to create a viable path out of the decline. It led to an increase in UK revenues of 2.3% in the first year and 2% in the second. PERMISSION A motivating purpose provides a starting point. But agility hacks fail unless they deviate from conventional ways of doing things. In every case we studied, project teams were given permission—and resources—by senior leadership to try new things fast, without going through the usual channels and approvals. But significantly, none of the teams we observed were skunkworks—off-site autonomous enterprises shut off from the rest of the organization. Instead, all relied on support from and interactions with colleagues in traditional roles. The Indian Railways team at GE bypassed organizational layers and reported directly to the CEOs of GE India and of GE Transportation. The team kept them abreast of progress and hurdles. Given the stringent cost and customization requirements, it wasn’t clear whether GE could make a profit on the deal. Worse, Indian Railways had put out similar bids in the past only to pull them back later. For these reasons, there was resistance within GE to even pursuing the deal. With the strong support of the two CEOs, however, the team overcame those obstacles by moving fast to recruit key experts from within GE, sharing the cost across divisions, engaging extensively with Indian Railways, triangulating information from different sources to improve cost estimates, and taking quick action to test ideas. When the team encountered problems in getting necessary resources or decisions, the senior executives intervened. Ellie Davies constructs temporary interventions in the forests of England to consider the complex interrelationships between landscape, individual experience, and meaning. Ellie Davies Consider also an agility hack launched in 2013 by Sony’s new CEO, Kaz Hirai. An important part of his transformation effort, it reversed a long period of slow decline that had started in the early 1990s. Hirai recognized that a risk-averse bureaucracy had prevented exciting innovations from getting from the lab to the market because they didn’t fit neatly into one of Sony’s existing business verticals. His solution? An innovation hack that enabled the pursuit of concepts outside existing product categories and ultimately launched a series of successful innovations. He assembled a team that reported directly to him, allowed it to bypass Sony’s cumbersome budgeting and decision-making processes, and ensured that it could quickly access whatever resources and technologies it needed from wherever in Sony they resided. This setup provided the team with the air cover to imagine new possibilities and then get them done within and outside the Sony organization. Among the innovations the team launched was a popular 4K home projector that cast high-resolution large-screen images onto walls and also served as a piece of furniture, and a glass speaker system housed in a light bulb. At pharmaceutical companies, R&D tends to be a top-down affair: Senior leaders allocate research dollars to specific areas, often leaving lab scientists boxed in by defined therapeutic areas, such as cardiovascular disease or cancer. In addition, specific scientific methods, disciplinary silos, and a reluctance to fail often discourage risky experiments. When Jay Bradner left academic science to become head of R&D at pharma giant Novartis, in 2016, a series of breakthroughs had put the company in a strong place. But Bradner wondered how many great ideas were being missed by not tapping into the more out-of-the-box thinking of bench scientists—a question amplified by the departure of a number of them who had left for start-ups. So when scientist Ian Hunt suggested a new approach to catalyze more-radical innovation, Bradner invited him to step away from his current role and give it a try. The result was Project Genesis. Next In Better Project Management Make Megaprojects More Modular Repeatable design and quick iterations can reduce costs and risks and get to revenues faster. Set up as a competitive, fast-paced innovation contest, Project Genesis encouraged cross-disciplinary teams to pitch proposals for dream projects to a panel of scientists, which included Bradner. Of the 90 proposals, five were ultimately selected. The winning teams then received lab space, funding, and time to develop their concepts further. One scientist told us, “I am surprised by how much Genesis speeds things up. We were able to get prime lab space and equipment in just a couple of weeks.” Each project was able to tap into diverse expertise as needed. But despite their risky, novel content, all the projects remained housed inside the parent organization. After 18 months, each would have to either find a home within one of Novartis’s existing R&D programs or end the project. Following its positive reception, Project Genesis attracted more than 150 proposals in its second round, in 2018. The panel selected six to be funded. Although the full impact of the initiative remains to be seen—it takes many years to bring a new drug to market—Bradner praises Project Genesis for quickly generating efforts to explore breakthrough ideas with little cost and disruption to the overall organization. “Genesis isn’t very expensive,” he says. “It isn’t very disruptive.” But it greatly accelerated the launching of initiatives in new areas, boosted collaboration and engagement among scientists across disciplines, and increased the number of transformative technologies and therapeutics in the pipeline. PROCESS The agility hacks we studied were anything but chaotic or sloppy. Each followed a systematic, disciplined process of rapid trial and error aimed at producing results within a tight time frame. All shared a bias for action. They didn’t let the pursuit of perfect solutions get in the way of speed. In every case the project processes were designed to accelerate the pace of learning—despite risks—by forcing progress and providing guardrails. (Gulati’s article “Structure That’s Not Stifling,” HBR, May–June 2018, offers guidance on how companies can empower employees and yet retain control.) They embodied what we call “execution as learning,” a structured approach to getting projects done while paying close attention to what works and then changing course frequently in small, responsive ways. (For more on this, see “The Competitive Imperative of Learning,” HBR, July–August 2008.) Subscribe to our Monthly Newsletter Leadership The qualities of the most effective leaders are always changing. Read our latest. Sign Up Thanks for signing up, ! You can view our other newsletters or opt out at any time by managing your email preferences. Novartis and other firms we studied that ran innovation contests set up rules and timelines for the competition process and for the projects selected for funding. Project Genesis offered coaching and presentation-skills training to scientists who chose to compete and facilitated collaboration among them by hosting structured ideation sessions and creating an internal social media platform. That allowed people to find partners in key disciplines more easily. A fast-paced schedule of deadlines was posted to put the pressure on the ideation process. PepsiCo UK’s initial SLAM team and the others that followed worked intensively on a tightly defined mission, with a deadline, and used a structured agile method. The process included forming a team charter around the problem or opportunity; identifying a team leader, coach, and stakeholders; specifying key work areas, which were sorted into one-week blocks; designing successive experiments; and adopting a set of practices that organized the collaborative work in a transparent, iterative way. The process allowed SLAM teams to bypass organizational roadblocks and coordinate as needed with colleagues in various functions, such as marketing or manufacturing, to ensure execution of time-sensitive tasks. Once results were achieved, team members returned to their former roles. The GE Transportation team pursuing the Indian Railways deal was also able to move fast as long as it didn’t violate size, cost, and other parameters outlined by the customer and GE leadership. . . . Admittedly, agility hacks are short-term solutions that don’t address underlying causes of entrenched performance problems. But they can be extremely effective in tackling immediate challenges quickly and in doing so awaken people to new possibilities and pave the way for success. A version of this article appeared in the November–December 2021 issue of Harvard Business Review. Read more on Project management or related topics Agile project management and Organizational development * Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. Her most recent book is The Fearless Organization (Wiley, 2019). * Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. He is the author of Deep Purpose: The Heart and Soul of High-Performance Companies (Harper Business, 2022). * Tweet * Post * Share * Annotate * Save * Get PDF * Buy Copies * Print New! HBR Learning Project Management Course Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Project Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies. How to get it done right, on time, and on budget. Start Course Learn More & See All Courses Spotlight Series / Better Project Management 01 The Project Economy Has Arrived 02 Agility Hacks 03 Make Megaprojects More Modular Read more on Project management or related topics Agile project management and Organizational development RECOMMENDED FOR YOU THE PROJECT ECONOMY HAS ARRIVED MAKE MEGAPROJECTS MORE MODULAR 6 PRINCIPLES TO BUILD YOUR COMPANY'S STRATEGIC AGILITY AUDIO THE FUTURE OF WORK IS PROJECTS-SO YOU'VE GOT TO GET THEM RIGHT PARTNER CENTER Subscribe for the latest from HBR EXPLORE HBR * The Latest * Most Popular * All Topics * Magazine Archive * The Big Idea * Reading Lists * Case Selections * Video * Podcasts * Webinars * Data & Visuals * My Library * Newsletters * HBR Press * HBR Ascend HBR STORE * Article Reprints * Books * Cases * Collections * Magazine Issues * HBR Guide Series * HBR 20-Minute Managers * HBR Emotional Intelligence Series * HBR Must Reads * Tools ABOUT HBR * Contact Us * Advertise with Us * Information for Booksellers/Retailers * Masthead * Global Editions * Media Inquiries * Guidelines for Authors * HBR Analytic Services * Copyright Permissions MANAGE MY ACCOUNT * My Library * Topic Feeds * Orders * Account Settings * Email Preferences * Account FAQ * Help Center * Contact Customer Service FOLLOW HBR * Facebook * Twitter * LinkedIn * Instagram * Your Newsreader * About Us * Careers * Privacy Policy * Cookie Policy * Copyright Information * Trademark Policy Harvard Business Publishing: * Higher Education * Corporate Learning * Harvard Business Review * Harvard Business School Copyright © 2023 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. WELCOME TO HARVARD BUSINESS REVIEW HARVARD BUSINESS REVIEW ASKS FOR YOUR CONSENT TO USE YOUR BROWSER DATA TO: * perm_identity Personalised ads and content, ad and content measurement, audience insights and product development * devices Store and/or access information on a device expand_moreremove Learn more * How can I change my choice? * What if I don't consent? * How does legitimate interest work? * Do I have to consent to everything? Your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with third party vendors, or used specifically by this site or app. Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in our privacy policy where you can withdraw consent. Consent Manage options arrow_back Data preferences MANAGE YOUR DATA You can choose how your personal data is used. Vendors want your permission to do the following: TCF vendors help_outline STORE AND/OR ACCESS INFORMATION ON A DEVICE Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. View details Consent SELECT BASIC ADS Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. View details ConsentLegitimate interesthelp_outline CREATE A PERSONALISED ADS PROFILE A profile can be built about you and your interests to show you personalised ads that are relevant to you. View details ConsentLegitimate interesthelp_outline SELECT PERSONALISED ADS Personalised ads can be shown to you based on a profile about you. View details Consent CREATE A PERSONALISED CONTENT PROFILE A profile can be built about you and your interests to show you personalised content that is relevant to you. View details ConsentLegitimate interesthelp_outline SELECT PERSONALISED CONTENT Personalised content can be shown to you based on a profile about you. View details ConsentLegitimate interesthelp_outline MEASURE AD PERFORMANCE The performance and effectiveness of ads that you see or interact with can be measured. View details ConsentLegitimate interesthelp_outline MEASURE CONTENT PERFORMANCE The performance and effectiveness of content that you see or interact with can be measured. View details ConsentLegitimate interesthelp_outline APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS Market research can be used to learn more about the audiences who visit sites/apps and view ads. View details ConsentLegitimate interesthelp_outline DEVELOP AND IMPROVE PRODUCTS Your data can be used to improve existing systems and software, and to develop new products View details ConsentLegitimate interesthelp_outline ENSURE SECURITY, PREVENT FRAUD, AND DEBUG help_outline Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. View details TECHNICALLY DELIVER ADS OR CONTENT help_outline Your device can receive and send information that allows you to see and interact with ads and content. View details MATCH AND COMBINE OFFLINE DATA SOURCES help_outline Data from offline data sources can be combined with your online activity in support of one or more purposes View details LINK DIFFERENT DEVICES help_outline Different devices can be determined as belonging to you or your household in support of one or more of purposes. View details RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION help_outline Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type. View details USE PRECISE GEOLOCATION DATA Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters. View details Consent You can choose your data preferences. This site or app wants your permission to do the following: Site or app STORE AND/OR ACCESS INFORMATION ON A DEVICE Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. View details Consent SELECT BASIC ADS Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. View details Consent MEASURE CONTENT PERFORMANCE The performance and effectiveness of content that you see or interact with can be measured. View details Consent Vendor preferences Accept all Confirm choices arrow_back Vendor preferences CONFIRM OUR VENDORS Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. TCF vendors help_outline EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV Cookie duration: 90 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROQ.AD INC. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent INDEX EXCHANGE, INC. Cookie duration: 395 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline QUANTCAST Cookie duration: 397 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BEESWAXIO CORPORATION Cookie duration: 395 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOVRN HOLDINGS INC Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADIKTEEV Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RTB HOUSE S.A. Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE TRADE DESK Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADMETRICS GMBH Doesn't use cookies. View details | Privacy policylaunch Consent AMOBEE INC. Cookie duration: 180 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EPSILON Cookie duration: 184 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline YAHOO EMEA LIMITED Cookie duration: 397 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVENTORI SAS Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline TRIPLELIFT, INC. Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline XANDR, INC. Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEORY GMBH Cookie duration: 90 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline UNRULY GROUP LLC Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEURAL.ONE Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADITION (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMART ADSERVER Cookie duration: 396 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADFORM A/S Cookie duration: 1 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE, INC. Cookie duration: 365 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADARA MEDIA UNLIMITED Cookie duration: 730 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIFT MEDIA, INC Doesn't use cookies. View details | Privacy policylaunch Consent RAKUTEN MARKETING LLC Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AVOCET SYSTEMS LIMITED Cookie duration: 300 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LIFESTREET CORPORATION Cookie duration: 730 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIZMEK BY AMAZON Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NANO INTERACTIVE GROUP LTD. Cookie duration: 182 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIMPLIFI HOLDINGS INC Cookie duration: 366 (days). Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 90 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline FLASHTALKING, INC. Cookie duration: 730 (days). View details | Privacy policylaunch Consent MEDIAMATH, INC. Cookie duration: 393 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PULSEPOINT, INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMAATO, INC. Cookie duration: 21 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BETGENIUS LTD Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CRITEO SA Cookie duration: 390 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLOOX SA Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline GROUPM UK LIMITED Cookie duration: 395 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DYNATA LLC Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch Consent ASK LOCALA Cookie duration: 1 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEAR INTELLIGENCE Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DOUBLEVERIFY INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline IPONWEB GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEXTROLL, INC. Cookie duration: 183 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TEADS FRANCE SAS Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (DSP) Cookie duration: 90 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PLATFORM161 B.V. Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADACADO TECHNOLOGIES INC. (DBA ADACADO) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 30 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BOMBORA INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SPOTX, INC Cookie duration: 366 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. View details | Privacy policylaunch Consent ADVANCED STORE GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EMETRIQ GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent MCCANN DISCIPLINE LTD Cookie duration: 25 (days). View details | Storage details | Privacy policylaunch Consent ONETAG LIMITED Cookie duration: 730 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMARTOLOGY LIMITED Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline INTEGRAL AD SCIENCE, INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOJERN, INC. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOBILE PROFESSIONALS BV / SAGE&ARCHER BV Doesn't use cookies. View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD T/A SCOOTA Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EXACTAG GMBH Cookie duration: 180 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline CELTRA, INC. Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAINADV SRL Cookie duration: 1 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GEMIUS SA Cookie duration: 395 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent IMPACT TECH INC. Cookie duration: 720 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE ADVERTISING Cookie duration: 180 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline 1000MERCIS (NUMBERLY) Cookie duration: 180 (days). Cookie duration resets each session. View details | Privacy policylaunch Consent AUDIENCEPROJECT APS Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DEMANDBASE, INC. Cookie duration: 730 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EFFILIATION / EFFINITY Cookie duration: 2 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ARRIVALIST CO. Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch Consent SEENTHIS AB Doesn't use cookies. View details | Privacy policylaunch COMMANDERS ACT Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Cookie duration resets each session. View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLUDIO LTD. Doesn't use cookies. View details | Privacy policylaunch Consent NEODATA GROUP SRL Cookie duration: 366 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline INNOVID LLC Cookie duration: 90 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline PAPIRFLY AS Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SALESFORCE.COM, INC. Cookie duration: 180 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent VERVE GROUP EUROPE GMBH Doesn't use cookies. View details | Privacy policylaunch Consent KOCHAVA INC. Doesn't use cookies. View details | Privacy policylaunch Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOCALSENSOR B.V. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONLINE SOLUTION Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LIFTOFF MOBILE, INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline MINDTAKE RESEARCH GMBH Cookie duration: 93 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline CINT AB Cookie duration: 730 (days). View details | Privacy policylaunch Consent GOOGLE ADVERTISING PRODUCTS Cookie duration: 396 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GFK SE Cookie duration: 730 (days). Uses other forms of storage. View details | Privacy policylaunch Consent REVJET Cookie duration: 730 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PROTECTED MEDIA LTD Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLINCH LABS LTD Cookie duration: 730 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE DATA CLOUD - MOAT Doesn't use cookies. View details | Privacy policylaunch HEARTS AND SCIENCE MÜNCHEN GMBH Cookie duration: 60 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AMAZON ADVERTISING Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOLOCO, INC. Cookie duration: 730 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADTRIBA GMBH Cookie duration: 730 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent OBJECTIVE PARTNERS BV Cookie duration: 90 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ENSIGHTEN Cookie duration: 1825 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EBAY INC Cookie duration: 90 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline METRIXLAB NEDERLAND B.V. Cookie duration: 730 (days). Uses other forms of storage. View details | Privacy policylaunch Consent HURRA COMMUNICATIONS GMBH Cookie duration: 366 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline General vendors help_outline GSKINNER Privacy policylaunch Consent AKAMAI Privacy policylaunch Consent FACEBOOK Privacy policylaunch Consent AUNICA Privacy policylaunch Consent BOOKING.COM Privacy policylaunch Consent C3 METRICS Privacy policylaunch Consent IBM Privacy policylaunch Consent EVIDON Privacy policylaunch Consent CUBED Privacy policylaunch Consent OPTOMATON Privacy policylaunch Consent INTELLIAD Privacy policylaunch Consent ANALIGHTS Privacy policylaunch Consent DSTILLERY Privacy policylaunch Consent DMA INSTITUTE Privacy policylaunch Consent ZMS Privacy policylaunch Consent DENTSU AEGIS NETWORK Privacy policylaunch Consent IGNITION ONE Privacy policylaunch Consent OMNICOM MEDIA GROUP Privacy policylaunch Consent DIGISEG Privacy policylaunch Consent RESONATE Privacy policylaunch Consent HAENSEL AMS Privacy policylaunch Consent BDSK HANDELS GMBH & CO. KG Privacy policylaunch Consent VIDEOLOGY Privacy policylaunch Consent TRADEDOUBLER AB Privacy policylaunch Consent TRUSTARC Privacy policylaunch Consent TRUEFFECT Privacy policylaunch Consent MARKETING SCIENCE CONSULTING GROUP, INC. Privacy policylaunch Consent DENTSU Privacy policylaunch Consent ESSENS Privacy policylaunch Consent TRAVEL DATA COLLECTIVE Privacy policylaunch Consent ADVOLUTION.CONTROL Privacy policylaunch Consent WIDESPACE Privacy policylaunch Consent ADLEDGE Privacy policylaunch Consent VIMEO Privacy policylaunch Consent ADMAXIM Privacy policylaunch Consent BATCH MEDIA Privacy policylaunch Consent VODAFONE GMBH Privacy policylaunch Consent SCENESTEALER Privacy policylaunch Consent NETQUEST Privacy policylaunch Consent MANAGE.COM Privacy policylaunch Consent CLOUDFLARE Privacy policylaunch Consent PIXALATE Privacy policylaunch Consent HAVAS MEDIA FRANCE - DBI Privacy policylaunch Consent NETFLIX Privacy policylaunch Consent EBUILDERS Privacy policylaunch Consent APPLOVIN CORP. Privacy policylaunch Consent FRACTIONAL MEDIA Privacy policylaunch Consent RACKSPACE Privacy policylaunch Consent MSI-ACI Privacy policylaunch Consent NAVEGG Privacy policylaunch Consent ADMEDO Privacy policylaunch Consent MOBITRANS Privacy policylaunch Consent ADEX Privacy policylaunch Consent SPOTAD Privacy policylaunch Consent AARKI Privacy policylaunch Consent SFR Privacy policylaunch Consent CABLATO Privacy policylaunch Consent WAYSTACK Privacy policylaunch Consent TRESENSA Privacy policylaunch Consent SOLOCAL Privacy policylaunch Consent Accept all Confirm choices Close