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 * HOME
 * CAMPAIGN
 * GUIDANCE
   * Guidelines
   * Age restricted products and services in the UK
   * Acceptable forms of ID in the UK
 * RETAIL PACK
 * ORDER
 * DOWNLOAD
 * HELP & CONTACT
   * Contact Us
   * Frequently Asked Questions
   * More Help

 * HOME
 * CAMPAIGN
 * GUIDANCE
    * Guidelines
    * Age restricted products and services in the UK
    * Acceptable forms of ID in the UK

 * RETAIL PACK
 * ORDER
 * DOWNLOAD
 * HELP & CONTACT
    * Contact Us
    * Frequently Asked Questions
    * More Help


HELPING RETAILERS STAMP OUT UNDERAGE SALES


THE 'NO ID, NO SALE!' CAMPAIGN SUPPORTS
ANYONE WITH AN INTEREST IN PREVENTING UNDERAGE SALES.


PREVENTING UNDERAGE SALES

Our main objective is to reduce the unlawful sale of age-restricted products to
those who are underage. We help retailers in following current guidelines by
providing free guidance, downloads and printed materials.

About Us


RETAIL PACK

The 'No ID, No Sale!' packs are available, free of charge, to ACS, NFRN, SGF
members and other independent retailers. The materials in our packs help and
support retailers in the prevention of underage sales.

Retail Pack


ORDER FREE RETAIL PACK

Order free Retail Pack and get the materials that help to comply with the
legislation on underage sales. Doing so may prevent you from being prosecuted,
fined or losing the right to sell alcohol, tobacco or lottery products.

Order


LAY OUT YOUR STORE CLEARLY

Retailers selling age-restricted goods must think carefully about how to lay out
their store. Keep age-restricted goods behind the counter, display relevant
age-restriction posters and keep a log of refusals.

Guidelines


CHALLENGE FOR ID

Younger customers must always be challenged for valid ID, even if they look like
they might be old enough – look for a CitizenCard or other PASS card, photo
driving licence or passport as proof of age.

Forms of ID


TRAIN YOUR STAFF

Retailers rely on the snap decisions of their staff to prevent underage sales.
Retailers must ensure that their staff are properly trained and have the skills
to challenge for ID and record refusals.

Read More


IT'S NOT PERSONAL, IT'S THE LAW!

Today, the phrase 'No ID, No Sale!' is widely understood and visible on shop
doors, aisle shelves and above tobacco gantries in supermarkets, convenience
stores, newsagents, betting shops and elsewhere. Its distinctive red roundel
serves as a reminder to your customers that they can be expected to be asked for
ID to purchase restricted goods. Use the materials in the Retail Pack to help
you and your staff comply with the legislation on underage sales. Doing so will
help prevent you from being prosecuted, fined or losing the right to sell
alcohol, tobacco or lottery products e.g. if your shop has been caught selling
tobacco to under-18s twice within 2 years, a conviction on a 3rd illegal sale
can result in a Restricted Sale of Premises Order. It is a challenging role for
all responsible retailers and the 'No ID, No Sale!' campaign materials are here
to help.

The numbers of consumers not being age-checked remains high; however, the most
recent figures are an improvement on previous years.


About Us
Retail Pack


THE 'NO ID, NO SALE!' CAMPAIGN SUPPORTERS


FREE
'No ID, No Sale!' Retail Pack
The 'No ID, No Sale!' Retail Pack might just save your livelihood. Get the
eye-catching materials that help retailers comply with the underage laws by
advising customers that they should expect to be asked for identification if
they are attempting to purchase age-restricted goods.
Get it Now
Download Free Materials
One 'No ID, No Sale!' Retail Pack is FREE


CAMPAIGN

 * About Us
 * Retail Pack
 * Order
 * Downloads


HELP

 * Guidelines
 * FAQs
 * CitizenCard
 * Trading Standards


CONTACT & TERMS

 * Get in Touch
 * More Help
 * Privacy Policy
 * T&Cs

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'No ID, No Sale!' is operated by CitizenCard.


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