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Submitted URL: http://click.hellopeter.co.za/ct.asp?id=FFB45CA815AA1DC620FBA224E520D802BCC7BF2A40CC1A7708C7886DBD702A9E5199E8C4177721AE9EB88B...
Effective URL: https://blog.hellopeter.com/reviewer-insights/how-positive-reviews-impact-small-businesses?utm_source=email&utm_medium=consu...
Submission: On September 30 via api from US — Scanned from DE

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Text Content

Write a review
INDUSTRIES BEST BUSINESSES
 * Banks
 * Burglar bars and gates
 * Business loans
 * Buying a car
 * Car dealerships
 * Car insurance
 * Cellphone contracts
 * Cheap flights
 * Couriers
 * Dentists
 * Fast food
 * Flights
 * Home insurance
 * Home loans
 * Internet service providers
 * Life Insurance
 * Medical aid
 * Moving Companies
 * Online Shopping
 * Panelbeaters
 * Personal loans
 * Renting a car
 * Security services
 * Selling a car
 * Travel insurance
 * Vehicle finance

BLOG  WRITE A REVIEW    FOR BUSINESS  SIGN IN   JOIN 
 *  BACK TO HOME


FIVE WAYS POSITIVE REVIEWS IMPACT SMALL BUSINESSES

Reviewed by users:


We don’t know about you, but here at Hellopeter we have a real soft spot for
up-and-coming local businesses. The excitement of new, bespoke and innovative
products and services really gets us going. So does the gees of local
entrepreneurs. Ditto for a proudly South African success story. 

But, let’s be real, it’s tough out there for a small business. They need all the
help they can get and if you, like us, want to see them thrive you can do your
bit simply by leaving a positive review.


1. WORD-OF-MOUTH MARKETING IN A DIGITAL AGE

It’s common knowledge that we trust friends, family and acquaintances far more
than we trust brands or the media. We’re more likely to show interest in a
product if someone we know has gone on record saying that this particular
product is just The-Most-Awesome-Sauce-Thing-They-Have-EVER-Bought-Like-Ever.
Add social media’s instant and visual components, and you’ve now taken
word-of-mouth-marketing to the next level.

By posting your positive experiences online, you’re giving the young, the
upcoming and the small business guys free exposure to hundreds of people within
your extended social media circles. 

Who would’ve thought that the thumbs up or heart eye emojis could hold so much
power?


2. THEY BUILD TRUST

When was the last time you purchased a product or visited a new, trendy food
spot without doing a little digital detective work first? And to that point,
what would happen if you couldn’t find a mention of them online? 

Personally, our first thoughts would be something along the lines of “is my
money going to end up lining the pockets of a scammer, never to be seen again”. 

Small and start-up businesses need online reviews because it proves that they,
well, exist. And it gives them credibility. Both of these things are crucial.


3. THEY HELP THEM GET FOUND

Not just physically, but also online. Positive reviews impact which businesses
show up in Google’s search results pages when you search for the products or
services that they offer. 

In actual fact, reviews are considered one of the most important factors that
influence how a business might rank in Google’s search results.


4. THEY HELP BUILD COMMUNITY

Small businesses are often part of the fabric of the communities they find
themselves in. They’re generally started by a local, staffed by friends and
family, and frequented by their neighbours. These businesses help to build
communities, and their continued ability to thrive impacts a larger network of
people.

Communities love nothing more than to rally around a local success story, and
through leaving a positive review, you have the power to encourage and
facilitate this. It also gives the business owner the ability to engage on a
public platform and to introduce themselves, their offering, and their business
philosophy.


5. THEY HELP BUSINESSES LEARN AND IMPROVE

New businesses, and their owners, are probably going to make a few mistakes
while mastering the art of being business bad-asses. To learn from these
mistakes, they need to be made aware of them. 

Online reviews are a great way to give a baby business kudos, draw attention to
them, and to suggest where they might up their game. It also allows them to
identify what’s really working for them, and then to do or make more of that. 

It goes without saying the power positive reviews have to shape and promote
small businesses is nothing to sneeze at. So, next time you receive an
incredible service, product or meal from a local set up, sign up to Hellopeter
and sing your praises where it counts. They’ll be super duper grateful.

Reviews on Hellopeter have helped over one million consumers make better
choices. Had an experience you’d like to tell us about? Leave us a review here.



RATE THIS ARTICLE:




NOT ON HELLOPETER YET?



Industry (optional)
Advertising & MarketingAir TravelAuctionsAutomotiveBankingBarsCar
RentalConstructionConsultantConsumablesConsumer
GoodsEducationElectronicsEntertainmentFast FoodFinancial ServicesFitness &
HealthGovernment & MunicipalityHome
ImprovementsHospitalityInsuranceInternetInternet Service ProviderITLegalLife
InsuranceManufacturingMedicalMedical AidOmbudsmanOtherPlumbing & ElectricalPress
& MediaPromotions & EventsReal EstateRecruitment &
PersonnelRemovalsRestaurantsRetailSecurityService
StationTelecommunicationsTransportation & LogisticsTravel
Number of employees (optional)
0-1011-2021-5051-200200+




NOT ON HELLOPETER YET?

Industry (optional)
Advertising & MarketingAir TravelAuctionsAutomotiveBankingBarsCar
RentalConstructionConsultantConsumablesConsumer
GoodsEducationElectronicsEntertainmentFast FoodFinancial ServicesFitness &
HealthGovernment & MunicipalityHome
ImprovementsHospitalityInsuranceInternetInternet Service ProviderITLegalLife
InsuranceManufacturingMedicalMedical AidOmbudsmanOtherPlumbing & ElectricalPress
& MediaPromotions & EventsReal EstateRecruitment &
PersonnelRemovalsRestaurantsRetailSecurityService
StationTelecommunicationsTransportation & LogisticsTravel
Number of employees (optional)
0-1011-2021-5051-200200+




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