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 * Resources
   * Resources
   * Case Studies
   * Blog
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   * Tech
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YOUR ENGINE FOR ANSWERS.

Tracer is an AI-powered tool that organizes, manages, and visualizes complex
data sets to drive faster, more actionable business intelligence. Tap into our
no-code platform to optimize marketing spend, unlock operational leverage,
reduce tech debt, and more.

Request To Partner Learn more



PROUDLY TRUSTED BY




THE PROBLEM


YOU USE TOO MANY TECHNOLOGIES

Each solving only part of the problem.




FOR TOO MANY DATA SOURCES.

Each part of a unique equation.




THE SOLUTION


TECHNOLOGY THAT AUTOMATES EVERY STEP OF THE WAY.

FLEXIBLE ENOUGH TO WORK WITH ANY DATA TECH STACK.


Advertising
Customer
Website
Sales
TV / CTV / Video
ERP
ID Graph
Commerce
Retail
Audio
POS
CDP
Advertising
Customer
Website
Sales
TV / CTV / Video
ERP
ID Graph
Commerce
Retail
Audio
POS
CDP
Advertising
Customer
Website
Sales
TV / CTV / Video
ERP
ID Graph
Commerce
Retail
Audio
POS
CDP


APPLY BUSINESS CONTEXT TO ALL DATA SOURCES

MapsTagsFields
Maps simplify creating rules to integrate your datasets. By customizing your
maps, you enable seamless metric analysis across platforms, eliminating repeated
logical joins for various outputs. This approach not only eliminates queries but
also establishes central logic that consistently applies downstream, minimizing
multiple maintenance points.
Tags streamline data organization by automating custom groupings. Once set,
these rules automatically apply to newly ingested data. For issues like naming
errors, a drag-and-drop semantic layer allows easy corrections without altering
the underlying data. This requires no engineering effort, supports bulk
operations, and provides insights into untagged data, preventing potential
downstream query issues.
Fields are an easy way to create formulas and normalized metrics to standardize
your data sets. Whether it's simple conditional logic or sophisticated formulas
across dozens of platforms, fields help you normalize your data more
efficiently.


AUTOMATED ANSWERS AND TOOLS




REPORTING

AI-enhanced reporting & visualization
without technical expertise.


INSIGHTS

Understanding your business
with just a click.


EXPORT TO POWER




FLEXIBLE ENOUGH TO WORK WITH YOUR WAREHOUSE AND INTEGRATION PARTNERS AS NEEDED.


REAL CUSTOMER EXPERIENCES

“Tracer has allowed our team to shift focus from just aggregating reports for
hours a week, to unlocking actionable insights across creative, audiences, and
channels that we then have the actual time to implement.”
Justin Schultz
(former) VP, Growth Marketing
“Tracer has brought an unprecedented level of transparency to Papa Johns. Their
technology has automated so much of the manual work associated with reporting
that we’re able to focus on what matters.”
Chris Hawk
(former) Director of Media Investment & Strategy
“Our media capabilities are so large that manual reporting required the team to
spend hours a week collecting data from the variety of platforms and sources.
Then the team had to clean, merge, and find time to provide insights. Automating
these processes with Tracer has been great for time savings and best of all
building a team of thinkers versus doers.”
Brandi Lalanne
VP, Data & Insights
“The bottom line is Tracer has significantly improved our analytics practice.
It’s allowed us to be faster and better in our data operations and outputs for
clients - which allows us to focus our time and energy on outputs that support
solving clients’ biggest business challenges. This makes us a more impactful
partner to all of our clients.”
Vic Drabicky
Co-Founder & CEO



TOP BRANDS AND PUBLICATIONS LEVERAGING TRACER'S EXPERTISE.


FASTER, SMARTER DECISIONS FOR LEADING BRANDS.


TRACER IN THE NEWS

View all posts


20 AD TECH INDUSTRY EXPERTS WEIGH IN ON GOOGLE’S THIRD PARTY COOKIE DEPRECATION
DELAY  

Apr 25, 2024 Read more about 20 Ad Tech Industry Experts Weigh In On Google’s
Third Party Cookie Deprecation Delay


SALESTECHSTAR INTERVIEW WITH VALERIE BARTLETT, SVP OF GROWTH AT TRACER  

Apr 17, 2024 Read more about SalesTechStar Interview with Valerie Bartlett, SVP
of Growth at Tracer


FROM ‘BIG DATA’ TO BUSINESS INTELLIGENCE  

Mar 12, 2024 Read more about From ‘Big Data’ To Business Intelligence



CASE STUDIES

View all posts


EMPOWERING NATIONAL RETAIL BRANDS.

2 minute read

Read more about Empowering national retail brands.


CENTRALIZING CROSS-PLATFORM REPORTING.

2 minute read

Read more about Centralizing cross-platform reporting.


DELIVERING TIME AND COST SAVINGS TO MARKETING AGENCIES.

2 minute read

Read more about Delivering time and cost savings to marketing agencies.



THE BLOG

View all posts


TRACER INSIGHTS: BENCHMARKING AND TRENDS FOR MARCH 2024

Apr 10, 2024

3 minute read


TRACER INSIGHTS: DIGITAL ADVERTISING IN A TIKTOK-LESS WORLD?

Mar 27, 2024

3 minute read


TRACER INSIGHTS: SUPER BOWL DIGITAL ADVERTISING TAKES A SWIFT TURN IN 2024

Feb 20, 2024

4 minute read




GET OUR INSIGHTS IN YOUR INBOX.

Sign up for new research, trend reports, and modern data insights from Tracer.


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ARE YOU READY TO MAXIMIZE YOUR DATA?

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COMPANY

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