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2024 What to Watch: Opinions in Business Travel
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Audience Targeting/ ABM
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Home
Editorial
Editorial Overview
2024 What to Watch: Opinions in Business Travel
Corporate Travel Index
Car Rental Survey & Report
Spring Research: The Convergence of Travel & Meetings
New Distribution Capability: One Year In
Sustainability Report - The Case Studies
Travel Manager of the Year & Best Practitioners
Summer Research: Small & Midsize Enterprise Business Travel Report
Hotel Survey & Report
BTN Academy
Corporate Travel 100
Fall Research: BTN Technology Report
Airline Survey & Report
BTN's Travel Manager Salary Survey
BTN's Annual 25 Most Influential People
Events
Events Overview
Innovate
Business Travel Trends & Forecasts
Business Travel Trends and Forecasts APAC
Business Travel Tech Talk
Strategic Meetings Summit
Business Travel Lodging/Accommodations Summit
Business Travel Sustainability Summit
Business Travel Intelligence Summit
Government Travel Summit
Entertainment Sports & Media Travel Summit
Global Travel Risk Summit
The BTN Group Travel Buying Showcase Series
Business Travel Summit at Pebble Beach
Travel Manager of the Year
The Beat Live
Business Travel Hall of Fame
Corporate Travel 100 Summit
Digital
Website
Newsletters
E-Blast
Sponsored Content
BTN Academy
Webinars
Custom
Custom Overview
White Papers
Research and Surveys
Infographics
Case Studies
Case Studies With Interview
Microsite
Newsletter Program
Audience Targeting/ ABM
More
BTN Europe
BTN APAC
Get in Touch

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Home
Folder: Editorial
Folder: Events
Folder: Digital
Folder: Custom
Audience Targeting/ ABM
Folder: More
Back
Editorial Overview
2024 What to Watch: Opinions in Business Travel
Corporate Travel Index
Car Rental Survey & Report
Spring Research: The Convergence of Travel & Meetings
New Distribution Capability: One Year In
Sustainability Report - The Case Studies
Travel Manager of the Year & Best Practitioners
Summer Research: Small & Midsize Enterprise Business Travel Report
Hotel Survey & Report
BTN Academy
Corporate Travel 100
Fall Research: BTN Technology Report
Airline Survey & Report
BTN's Travel Manager Salary Survey
BTN's Annual 25 Most Influential People
Back
Events Overview
Innovate
Business Travel Trends & Forecasts
Business Travel Trends and Forecasts APAC
Business Travel Tech Talk
Strategic Meetings Summit
Business Travel Lodging/Accommodations Summit
Business Travel Sustainability Summit
Business Travel Intelligence Summit
Government Travel Summit
Entertainment Sports & Media Travel Summit
Global Travel Risk Summit
The BTN Group Travel Buying Showcase Series
Business Travel Summit at Pebble Beach
Travel Manager of the Year
The Beat Live
Business Travel Hall of Fame
Corporate Travel 100 Summit
Back
Website
Newsletters
E-Blast
Sponsored Content
BTN Academy
Webinars
Back
Custom Overview
White Papers
Research and Surveys
Infographics
Case Studies
Case Studies With Interview
Microsite
Newsletter Program
Back
BTN Europe
BTN APAC
Get in Touch


AUDIENCE TARGETING / ABM


BUILD YOUR OWN CAMPAIGN

Precise targeting and lead generation




Customizable
strategies

Multiple targeting options


1. WHAT IS YOUR GOAL?

Are you looking to promote brand awareness, to produce lead generation, or a
mixture of both through an integrated marketing campaign?




2. CHOOSE YOUR AUDIENCE

Target campaigns based on your ideal customer profile, and/or target account
lists.


3. CHOOSE HOW TO TARGET THEM

Target BTN’s 1st party audience and send relevant ads across web, social and
streaming networks.


TARGETING OPTIONS


 * 1ST PARTY OFFSITE DISPLAY
   
   TOTAL FIRST PARTY OR ACCOUNT BASED
   
   Send display advertising messaging across the web to BTN’s First Party list.
   Customized targeting available
   
   Pricing: $34 CPM with minimum $15,000 monthly spend


 * LINKEDIN ADVERTISING
   
   Send customized advertising messaging to BTN’s First Party list. Segmenting
   is available.
   
   Pricing:
   Tier 1: 25,000 Impressions / $8,500
   Tier 2: 75,000 Impressions / $10,500
   Tier 3: 125,000 Impressions / $13,500


 * CONNECTEDTV
   
   Connected-TV (CTV) is the fastest-growing tactic of digital marketing spend
   and will be increasingly essential to your B2B travel marketing strategy.
   Target BTN’s 1st Party SME Audience with a premium CTV video ad campaign
   reaching cord-cutters and streaming TV viewers across all device types,
   including connected TVs, desktop, mobile, and tablets.
   
   Impression-Based Campaign Tiers and Rates: 
   Tier 1: 120,000 - $16,625  
   Tier 2: 210,000: -$27,550
   Tier 3: 350,000 - $43,700
   
   


 * CONTENT SYNDICATION
   
   Content driven lead generation with supplied gated assets or custom created
   assets on your behalf.
   
   - One Stop Shop: Only need custom asset at a minimum to initiate campaign
   - Only pay for qualified leads based on agreed upon personas
   - Target based on selected Audience Demos relevant to your personas,
   exclusions also available.
   - Qualified leads delivered periodically via direct integration or secure
   files.
   
   Cost Structure: $184 CPL
   
   


 * GEOFENCING
   
   Reach your target audience where they are.
   Take BTN’s 1st Party Audience and send them display and/or video ads while
   attending a major conference or trade show.
   LinkedIn Geofencing available
   
   Pricing based on scope and scale of program.




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THE POWER OF THE BTN GROUP.

The BTN Group's total universe of opt-in, known users is 160,272 contacts.
Through ABM clients can reach over 73,597 know buyers and use that to target
travel buyers on a range of criteria include industry, T&E spend, company size
and location.

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Item 1 of 8

'THE BTN GROUP IS 4X MORE LIKELY TO REACH IN-MARKET INTENDER FOR BUSINESS
TRAVEL, AND 18X MORE LIKELY TO REACH IN-MARKET INENDERS FOR TRAVEL MANAGEMENT
THAN THE REST OF BOMBORA'S 5,000+ SITE CO-OP'

Bombora Audience Intent - past 90 Days (Sept '23)

DOWNLOAD TO KNOW MORE
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