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Denise Lee Yohn brand leadership expert | speaker | author * * * Contact Denise at (917) 446-9325 * * * Toggle navigation Contact Denise at (917) 446-9325 * Home * Speaking * Overview * Topics — Leadership Keynote Speaker * Experience * Videos * Virtual * Consulting * Overview * Approach * Services * Clients & Results * Books * FUSION * What Great Brands Do * Extraordinary Experiences * Scale Up Workbook * Blog * About * Press * Resources * To Read * To Watch * To Engage * Highlights * Contact DENISE’S BRAND BOOK WHAT GREAT BRANDS DO: THE SEVEN BRAND-BUILDING PRINCIPLES THAT SEPARATE THE BEST FROM THE REST AVAILABLE THROUGH THESE SELLERS: * * * * * Share Tweet Share * Purchase * Free Chapter * Downloads ARE YOU READY TO DISCOVER WHAT GREAT BRANDS DO? A vital resource for CEOs, entrepreneurs, and other leaders, bestseller What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (#WGBD) paves a clear and accessible road to building a world-class brand. Author and brand expert Denise Lee Yohn identifies the seven key principles behind the world’s top brands and shows readers how they can repeat these principles in their business. SPOTTING AN EXCEPTIONAL BRAND IS EASY. BUILDING AN EXCEPTIONAL BRAND, HOWEVER, CAN BE ONE OF THE MOST OVERWHELMING AND ELUSIVE CHALLENGES ORGANIZATIONS FACE. Many business leaders mistakenly believe that brand-building superstars like Apple, GE, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Denise knows the truth: these companies have employed specific techniques that elevated brand-building from a niche marketing function to the core driver of the business, turning them into industry icons. DENISE SHEDS LIGHT ON TOP BRANDS’ PROVEN TECHNIQUES AND REVEALS HOW: * Great brands start inside * Great brands avoid selling products * Great brands ignore trends * Great brands don’t chase customers * Great brands sweat the small stuff * Great brands commit and stay committed * Great brands never have to “give back” Featured In: * * * * * * * * Share Tweet Share RAVES ABOUT WHAT GREAT BRANDS DO > If, like me, you’ve never been a ‘brand person,’ let Denise Lee Yohn be your > guide in building your brand into your business. Follow her principles, > embrace her tools, and execute through every single thing you do. As she > taught me, that’s what great brands do. Share Tweet Share B. Joseph Pine II Coauthor, The Experience Economy and Authenticity > While brands have become increasingly complex and challenging to manage, > Denise has done a terrific job of breaking down what matters in building > brands that don’t just thrive, but win. Share Tweet Share Scott Davis Chief Growth Officer, Prophet, and author of Building the Brand-Driven Business > Yohn knows exactly what it takes to raise a brand to the top and keep it > there. Here she shares techniques that can elevate a brand to icon status. > Yohn’s book is helpful reading for executives and managers at all levels, and > it will guide the next generation of great brands. Share Tweet Share Publisher's Weekly > What Great Brands Do is well-written and insightful… This is a book worth > reading over and over. Share Tweet Share Verne Harnish Founder and CEO of Gazelles, Founder of Entrepreneurs' Organization (EO), Author of Scaling Up > I read your book and my entire company now hears about your teaching every > single week. Thank you Thank you. We are on our way to making Vocalink a great > company thanks to you! Share Tweet Share Amelia Gomez CEO, Vocalink Global – www.vocalink.net > With her finger on the pulse of today’s competitive business landscape, Denise > Lee Yohn knows more than most how to create, sustain, and leverage a great > brand. Her writing style coaches readers in a warm and conversational way as > she offers up-to-the-minute advice, inspiring examples of organizations who > have done it right, and cautionary tales of some who haven’t. If you care > about building your brand to grow your business, you can’t afford not to read > What Great Brands Do by Denise Lee Yohn. Share Tweet Share Ken Blanchard Coauthor of The One Minute Manager® and TrustWorks! > Every leader—from CEOs and CMOs to start-up entrepreneurs—will find Denise’s > seven brand building principles inspirational and immediately useful. I wish > Denise had written What Great Brands Do five years earlier—I would have made > it required reading for all P&G brand builders! Share Tweet Share Jim Stengel Former Global Marketing Officer, P&G, and author of Grow > Denise Lee Yohn beautifully highlights some of the most beloved brands and how > they’ve separated themselves from the rest by creating an emotional connection > between the organization and its stakeholders. When employees, vendors, > customers, and the community feel like a part of the brand, that’s when the > magic happens. Share Tweet Share Kip Tindell Chairman and CEO, The Container Store > The Internet has resulted in an explosion of options for consumers and never > before have brands and branding been more vital to future of a commercial > enterprise. Denise Lee Yohn has bottled the elixir of brands and the magic > behind brands in this book. Share Tweet Share Om Malik Founder, GigaOM > What Great Brands Do is a must-read for leaders who want a fascinating brand. > This book is smart, with insider knowledge, and reads beautifully. What I like > most is the fresh perspective that Denise Lee Yohn brings to the table – she’s > definitely someone to keep a close eye on. Share Tweet Share Sally Hogshead Author, How the World Sees You: Discover your Highest Value through the Science of Fascination > The seven brand-building principles of What Great Brands Do represent a > provocative view of branding. You will look at brand-building with new eyes. Share Tweet Share David Aaker Vice-Chairman, Prophet and author of Brand Relevance > Chock full of provocative insights, compelling case studies, and practical > tools, What Great Brands Do demystifies the brand-building process and shows > business leaders how to revitalize and strengthen their brands. Share Tweet Share John Gerzema Executive Chairman, BAV Consulting, and Coauthor, New York Times bestseller The Athena Doctrine and The Brand Bubble > If, like me, you’ve never been a ‘brand person,’ let Denise Lee Yohn be your > guide in building your brand into your business. Follow her principles, > embrace her tools, and execute through every single thing you do. As she > taught me, that’s what great brands do. Share Tweet Share B. Joseph Pine II Coauthor, The Experience Economy and Authenticity > While brands have become increasingly complex and challenging to manage, > Denise has done a terrific job of breaking down what matters in building > brands that don’t just thrive, but win. Share Tweet Share Scott Davis Chief Growth Officer, Prophet, and author of Building the Brand-Driven Business > Yohn knows exactly what it takes to raise a brand to the top and keep it > there. Here she shares techniques that can elevate a brand to icon status. > Yohn’s book is helpful reading for executives and managers at all levels, and > it will guide the next generation of great brands. Share Tweet Share Publisher's Weekly > What Great Brands Do is well-written and insightful… This is a book worth > reading over and over. Share Tweet Share Verne Harnish Founder and CEO of Gazelles, Founder of Entrepreneurs' Organization (EO), Author of Scaling Up > I read your book and my entire company now hears about your teaching every > single week. Thank you Thank you. We are on our way to making Vocalink a great > company thanks to you! Share Tweet Share Amelia Gomez CEO, Vocalink Global – www.vocalink.net > With her finger on the pulse of today’s competitive business landscape, Denise > Lee Yohn knows more than most how to create, sustain, and leverage a great > brand. Her writing style coaches readers in a warm and conversational way as > she offers up-to-the-minute advice, inspiring examples of organizations who > have done it right, and cautionary tales of some who haven’t. If you care > about building your brand to grow your business, you can’t afford not to read > What Great Brands Do by Denise Lee Yohn. Share Tweet Share Ken Blanchard Coauthor of The One Minute Manager® and TrustWorks! > Every leader—from CEOs and CMOs to start-up entrepreneurs—will find Denise’s > seven brand building principles inspirational and immediately useful. I wish > Denise had written What Great Brands Do five years earlier—I would have made > it required reading for all P&G brand builders! Share Tweet Share Jim Stengel Former Global Marketing Officer, P&G, and author of Grow > Denise Lee Yohn beautifully highlights some of the most beloved brands and how > they’ve separated themselves from the rest by creating an emotional connection > between the organization and its stakeholders. When employees, vendors, > customers, and the community feel like a part of the brand, that’s when the > magic happens. Share Tweet Share Kip Tindell Chairman and CEO, The Container Store > The Internet has resulted in an explosion of options for consumers and never > before have brands and branding been more vital to future of a commercial > enterprise. Denise Lee Yohn has bottled the elixir of brands and the magic > behind brands in this book. Share Tweet Share Om Malik Founder, GigaOM > What Great Brands Do is a must-read for leaders who want a fascinating brand. > This book is smart, with insider knowledge, and reads beautifully. What I like > most is the fresh perspective that Denise Lee Yohn brings to the table – she’s > definitely someone to keep a close eye on. Share Tweet Share Sally Hogshead Author, How the World Sees You: Discover your Highest Value through the Science of Fascination > The seven brand-building principles of What Great Brands Do represent a > provocative view of branding. You will look at brand-building with new eyes. Share Tweet Share David Aaker Vice-Chairman, Prophet and author of Brand Relevance > Chock full of provocative insights, compelling case studies, and practical > tools, What Great Brands Do demystifies the brand-building process and shows > business leaders how to revitalize and strengthen their brands. Share Tweet Share John Gerzema Executive Chairman, BAV Consulting, and Coauthor, New York Times bestseller The Athena Doctrine and The Brand Bubble > If, like me, you’ve never been a ‘brand person,’ let Denise Lee Yohn be your > guide in building your brand into your business. Follow her principles, > embrace her tools, and execute through every single thing you do. As she > taught me, that’s what great brands do. Share Tweet Share B. Joseph Pine II Coauthor, The Experience Economy and Authenticity > While brands have become increasingly complex and challenging to manage, > Denise has done a terrific job of breaking down what matters in building > brands that don’t just thrive, but win. Share Tweet Share Scott Davis Chief Growth Officer, Prophet, and author of Building the Brand-Driven Business * 1 * 2 * 3 * 4 * 5 * 6 More Endorsements WHAT GREAT BRANDS DO INCLUDES: CASE STUDIES THAT ANALYZE THE BRAND-BUILDING SUCCESSES AND FAILURES OF TOP COMPANIES. Examining how this approach operates in the real world, What Great Brands Do features case studies from companies including Google, Trader Joe’s, IBM, Patagonia, Shake Shack, and many others. DEMYSTIFIES THE BRAND-BUILDING PROCESS BY LAYING OUT CLEAR ACTION STEPS. These philosophies contribute to Denise’s innovative brand-as-business approach, which puts the brand at the heart of every company decision and fuels faster growth, increased profit margins, stronger corporate cultures, and superior stakeholder relationships. BUY NOW FROM THESE SELLERS * * * * * WANT TO JOIN THE CONVERSATION ABOUT WHAT GREAT BRANDS DO (#WGBD)? Denise is creating a virtual collage of great brands in action and invites your contributions via social media. To participate, please take photos of great brands you see and tag them with the hashtag #WGBD on Twitter or Instagram — or find and follow the #WGBD board on Pinterest. CONNECT * * * -------------------------------------------------------------------------------- Contact Denise at mail@deniseleeyohn.com*protected email* or (917)446-9325 -------------------------------------------------------------------------------- Share Tweet Share * * * Toggle navigation * Privacy Policy * Site Map * Privacy Policy * Site Map © Copyright 2024 Denise Lee Yohn. Share Tweet Share × Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s book — What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. Sign-up using the form below. * Name* First Last * Email* * Company/Organization * Title * Zip Code * I will never sell or share your information with anyone. * CAPTCHA Δ Share Tweet Share × GET STARTED BUILDING A GREAT BRAND TODAY. * Name* First Last * Email* * Company/Organization * Title * Zip Code * I will never sell or share your information with anyone. * Captcha Δ Share Tweet Share Share Tweet Share Notifications Share Tweet Share