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Customer Logins MY LOGINS All Customer Logins S&P Global Market Intelligence * S&P Global * S&P Dow Jones Indices * S&P Global Market Intelligence * S&P Global Mobility * S&P Global Commodity Insights * S&P Global Ratings * S&P Global Sustainable1 Close Discover more about S&P Global’s offerings Investor Relations * Investor Relations Overview * Investor Presentations * Investor Fact Book * News Releases * Quarterly Earnings * SEC Filings & Reports * Executive Committee * Corporate Governance * Merger Information * Stock & Dividends * Shareholder Services * Contact Investor Relations Languages * English * 中文 * 日本語 * 한국어 * Português * Español * ไทย About * About Us * Contact Us * Email Subscription Center * Media Center * Glossary Product Login * Who We Serve * Solutions * News & Insights * Events * Product Login * Request Follow Up * Who We Serve Academia Commercial Banking Corporations Government & Regulatory Agencies Insurance Investment & Global Banking Investment Management Private Equity Professional Services * Solutions WORKFLOW SOLUTIONS Capital Formation Credit and Risk Solutions Data & Distribution Economics & Country Risk Sustainability Financial Technology Solutions Issuer & IR Solutions Lending Solutions Post Trade Processing Private Markets Risk, Compliance, & Reporting Supply Chain PRODUCTS S&P Capital IQ Pro S&P Global Marketplace China Credit Analytics Climate Credit Analytics Credit Analytics RatingsDirect ® RatingsXpress ® 451 Research See More S&P Global Solutions Capital Access Corporate Actions KY3P ® EDM PMI™ BD Corporate Bond Pricing ChartIQ * News & Insights CONTENT Latest Headlines Special Features Blog Research Videos Infographics Newsletters Client Case Studies PODCASTS Economics & Country Risk IR in Focus Maritime and Trade Talk Masters of Risk Next in Tech Private Markets 360° Street Talk The Pipeline: M&A and IPO Insights See All Episodes SECTOR-SPECIFIC INSIGHTS Differentiated Data Banking & Insurance Energy Maritime, Trade, & Supply Chain Metals & Mining Technology, Media, & Telecoms Investment Research Sector Coverage Expert Directory More Ways We Can Help NEWS & RESEARCH TOPICS Credit & Risk Economics & Country Risk Financial Services Liquidity Crunch Maritime & Trade M&A Private Markets Sustainability & Climate Technology See More * Events All Events In-Person Webinars Webinar Replays * Product Login PLATFORMS S&P Capital IQ Pro S&P Capital IQ S&P Global China Credit Analytics OTHER PRODUCTS Credit Analytics Panjiva Money Market Directories Research Online 451 Research See All Product Logins * Request Follow Up Investor Relations * Investor Relations Overview * Investor Presentations * Investor Fact Book * News Releases * Quarterly Earnings * SEC Filings & Reports * Executive Committee * Corporate Governance * Merger Information * Stock & Dividends * Shareholder Services * Contact Investor Relations Languages * English * 中文 * 日本語 * 한국어 * Português * Español * ไทย About * About Us * Contact Us * Email Subscription Center * Media Center * Glossary Product Login * * Academia * Commercial Banking * Corporations * Government & Regulatory Agencies * Insurance * Investment & Global Banking * Investment Management * Private Equity * Professional Services * WORKFLOW SOLUTIONS * Capital Formation * Credit and Risk Solutions * Data & Distribution * Economics & Country Risk * Sustainability * Financial Technology Solutions * Issuer & IR Solutions * Lending Solutions * Post Trade Processing * Private Markets * Risk, Compliance, & Reporting * Supply Chain PRODUCTS * S&P Capital IQ Pro * S&P Global Marketplace * China Credit Analytics * Climate Credit Analytics * Credit Analytics * RatingsDirect ® * RatingsXpress ® * 451 Research See More S&P Global Solutions * Capital Access * Corporate Actions * KY3P ® * EDM * PMI™ * BD Corporate * Bond Pricing * ChartIQ * CONTENT * Latest Headlines * Special Features * Blog * Research * Videos * Infographics * Newsletters * Client Case Studies PODCASTS * Economics & Country Risk * IR in Focus * Maritime and Trade Talk * Masters of Risk * Next in Tech * Private Markets 360° * Street Talk * The Pipeline: M&A and IPO Insights SEE ALL EPISODES SECTOR-SPECIFIC INSIGHTS * Differentiated Data * Banking & Insurance * Energy * Maritime, Trade, & Supply Chain * Metals & Mining * Technology, Media, & Telecoms * Investment Research * Sector Coverage * Expert Directory More ways we can help NEWS & RESEARCH TOPICS * Credit & Risk * Economics & Country Risk * Financial Services * Liquidity Crunch * Maritime & Trade * M&A * Private Markets * Sustainability & Climate * Technology See More * * All Events * In-Person * Webinars * Webinar Replays Featured Events WebinarSEC 10c-1: Navigating the Future of Securities Lending * 11/15/2023 * Live, Online * 09:30 am - 10:30 am EST WebinarThe Big Picture: Outlook for 2024 * 11/15/2023 * Live, Online * 10:00 am - 11:00 am EST WebinarState of the Market: Mining Q3'23 * 11/16/2023 * Live, Online * 10:00 am - 11:00 am EDT * PLATFORMS * S&P Capital IQ Pro * S&P Capital IQ * S&P Global China Credit Analytics OTHER PRODUCTS * Credit Analytics * Panjiva * Money Market Directories * Research Online * 451 Research See All Product Logins BLOG Nov 13, 2023 OCEAN CARRIERS SURVEY CHANGING MARKET AND PONDER NEXT COURSE OF ACTION Peter Tirschwell SINGAPORE — If there's one question looming above all others as the era of extreme carrier profitability recedes into the past, it is this: What will ocean carriers do next? Behind that question is a truism often forgotten in container shipping, which is that whatever happens to pricing and service is not the result of outside forces such as recession or consumer spending exerting pressure on the market beyond the ability of the industry to control. Rather, what ultimately happens is entirely in the hands of the carriers, with their decisions determining how an unpromising year such as 2024 actually plays out. In other words, external conditions are what they are. US containerized imports, which year to date through August were almost exactly at the level of 2019, may or may not bounce back next year due to difficult-to-predict factors as varied as tightening consumer credit, inflation, high mortgage rates or student loans coming due. But how that translates into pricing and quality of service on the water will be the result of how carriers respond to those market conditions. Flush with cash, it was carriers who splurged on new green tonnage, driving the order book up to nearly 30% of the existing fleet at a time when demand was never going to be sustained at the levels seen in 2021 and 2022 and could remain subdued for another year. And it will be those same carriers who will decide how, and to what extent, to mitigate the impact of overcapacity, including how aggressively to undercut competitors to fill their ships. That is why as the industry looks toward 2024, when expectations for a recovery are fading fast, the question of how carriers will react is very much a topic of speculation across the industry. There is a range of possibilities. The opportunity would certainly exist, for example, for the largest carriers to draw down the huge war chests they amassed during the pandemic to wage a ruinous rate war with the goal of driving weaker carriers out of the market. In the annals of container shipping history, such aspirations are hardly unheard of. In an industry with virtually no track record of startup carriers rapidly achieving global scale, taking out a competitor would produce the seemingly not unsatisfying result of further consolidation, strengthening the hand of the surviving liners. But several Asia-based container shipping sources contacted recently believe that will not happen, at least not soon. Due to consolidation over time, many carriers have fallen out of the top tier and become smaller in their overall share of the market. Therefore, taking them out, if actually achieved, accomplishes little given the costs involved to get the job done. To that point, sources agree that despite hyperventilating headlines proclaiming a rate war earlier this year, it wasn't a rate war in the classic sense that led trans-Pacific spot rates to the West Coast to plummet by more than 80% since early 2022 and about 25% since August, according to Platts, a sister company of the Journal of Commerce within S&P Global. Rather, it was the market adjusting to the unclogging of ports and a sharp decline in volume — US containerized imports are down 18.7% year to date through August versus 2022 while the vessel backups that idled capacity are gone for the most part. There were few signs of carriers engaging in predatory pricing to fill ships at any price and gain customers and market share at the expense of competitors. Those are the same factors that will soon wipe out carrier profits and leave the industry in the same, mostly unprofitable, position as it was prior to the pandemic. "We expect quarterly earnings to continue falling, not only into year-end, but into next year," Jefferies analyst Andrew Lee wrote on Oct. 9. That informs the prevailing view among Asia-based sources that however inevitably the carriers' pandemic good times might now be fading into history, none has interest in funding the losses that a true predatory rate war would cause. Rather, the carriers still appear to many to be yield-driven, searching for profits however elusive they might be, and reverting to their tried-and-true posture of aggressively controlling costs. Thus, looking forward to 2024, the market should expect more of the same, namely blank sailings, slow steaming, delayed vessel deliveries where possible and increased scrapping. More aggressive moves — such as parking ships in the Norwegian fjords and diverting Europe-to-Asia ships around the Cape of Good Hope to save Suez Canal fees and absorb capacity — are also possible. Ocean carriers in the eastbound trans-Pacific say capacity reductions they have implemented on the trade this year are likely to continue at least for the next five months, with US imports expected to remain muted through Chinese New Year in February. An intense focus on cost, moreover, makes it less likely that certain carriers will go the route of delivering consistent service as that would mean fewer blanked sailings and more capacity that would need to be filled through aggressive rate actions. Bottom line: An all-out war among the carriers is not likely to break out. *Originally published in the Journal of Commerce on October 12, 2023 Subscribe now or sign up for a free trial to the Journal of Commerce and gain access to breaking industry news, in-depth analysis, and actionable data for container shipping and international supply chain professionals. Subscribe to our monthly Insights Newsletter -------------------------------------------------------------------------------- This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global. 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FIND AN EXPERT Related Posts VIEW ALL Blog NOV 13, 2023 Hobbled Panama Canal pinched further as eastern Asia factory growth favors Suez Blog NOV 13, 2023 Retailers pivot in fast-moving trans-Pacific as carriers accelerate blank sailings Blog NOV 13, 2023 US wind industry navigates deep waters to meet ambitious offshore target VIEW ALL {"items" : [ {"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fwww.spglobal.com%2fmarketintelligence%2fen%2fmi%2fresearch-analysis%2focean-carriers-survey-changing-market-and-ponder-next-course-o.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fwww.spglobal.com%2fmarketintelligence%2fen%2fmi%2fresearch-analysis%2focean-carriers-survey-changing-market-and-ponder-next-course-o.html&text=Ocean+carriers+survey+changing+market+and+ponder+next+course+of+action+%7c+S%26P+Global+","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fwww.spglobal.com%2fmarketintelligence%2fen%2fmi%2fresearch-analysis%2focean-carriers-survey-changing-market-and-ponder-next-course-o.html","enabled":true},{"name":"email","url":"?subject=Ocean carriers survey changing market and ponder next course of action | S&P Global &body=http%3a%2f%2fwww.spglobal.com%2fmarketintelligence%2fen%2fmi%2fresearch-analysis%2focean-carriers-survey-changing-market-and-ponder-next-course-o.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Ocean+carriers+survey+changing+market+and+ponder+next+course+of+action+%7c+S%26P+Global+ http%3a%2f%2fwww.spglobal.com%2fmarketintelligence%2fen%2fmi%2fresearch-analysis%2focean-carriers-survey-changing-market-and-ponder-next-course-o.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"} ]} Share Top Filter Sort * About Us * Quality Program * Contact Us * Email Subscription Center * Press Releases * Careers * Corporate Responsibility * Our History * Investor Relations * Leadership * © 2023 S&P Global * Terms of Use * Cookie Notice * Privacy Policy * Disclosures * Do Not Sell My Personal Information * Customize * * * * * YOUR COOKIE CONTROLS: S&P Global uses cookies to improve user experience and site performance, offer tailored advertising and enable social media sharing. 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