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Products

PRODUCTS

MIRAKL PLATFORM

The leading marketplace and dropship platform

MIRAKL PAYOUT

The global pay-out solution for marketplaces

MIRAKL CONNECT

A powerful network of marketplace sellers and partners

MIRAKL TARGET2SELL

AI-driven personalized product recommendations and ranking

MIRAKL CATALOG MANAGER

Streamlined supplier catalog onboarding

MIRAKL ADS

A retail media solution optimized for eCommerce and marketplaces

MIRAKL CONNECT FOR SELLERS

A simple and scalable way to sell across hundreds of marketplaces
Customers

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B2B CUSTOMERS

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Ecosystem

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SELLERS

Launch fast and scale with a large network of quality sellers
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ABOUT US

Learn why the world’s top brands choose Mirakl

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SCALE YOUR BUSINESS. JOIN THE PLATFORM ECONOMY.

Mirakl is the SaaS (software-as-a-service) solution chosen by leading
enterprises worldwide to manage their third-party marketplace and dropship
business. Mirakl’s intuitive, secure and scalable technology powers profitable
digital growth in all angles of commerce – from platform model to
personalization and payments.

Let's Talk


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"Ensuring that we had a scalable model that minimized our incremental costs for
both Bloomingdale’s and Macy’s is what led us to our partnership with Mirakl,
which we think is best-in-class."

Jeff Gennette
CEO of Macy's Inc.



ACCELERATE COMMERCE THROUGH A PLATFORM BUSINESS

The platform economy enables the digital connection between businesses, sellers,
technology systems, partners, data and consumers. Mirakl’s products are built to
make these complex connections simple and scalable to drive a profitable and
sustainable commerce business. 




ADOPT THE MOST SCALABLE BUSINESS MODEL WITH MIRAKL PLATFORM

Scale your third-party assortment with Mirakl marketplace and dropship for
products and services. Grow your retail or your B2B digital channel with more
sellers, more products, more revenue and more data.

Explore Mirakl Platform




SOURCE QUALITY SELLERS AND PARTNERS EFFORTLESSLY WITH MIRAKL CONNECT

Find and onboard thousands of the highest quality sellers through Mirakl Connect
to meet customer demand in near real-time. Choose partners from our curated
community of qualified technology and solution providers to help you launch and
run your business. 

Explore Mirakl Connect




MONETIZE TRAFFIC AND DATA WITH MIRAKL ADS

Generate more revenue and profits from digital advertising spend with an
innovative retail media solution that works seamlessly for marketplaces and
first-party eCommerce.

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MAKE THOUSANDS OF PRODUCTS DISCOVERABLE WITH MIRAKL TARGET2SELL

Ensure the right products get the right visibility through personalized
intelligent recommendations on your product pages and sorting on your search
results by leveraging data and AI.

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REDUCE FRICTION AND ACCELERATE TIME TO LAUNCH WITH MIRAKL PAYOUT

Attract top sellers by simplifying onboarding, and paying sellers quickly,
efficiently and securely. Accelerate solution integration with easier setup and
management of payment workflows with one unified connection, enabling
marketplaces to launch faster and help ensure regulatory compliance.

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STREAMLINE SUPPLIER CATALOG ONBOARDING WITH MIRAKL CATALOG MANAGER

Eliminate the manual effort of integrating and maintaining new supplier catalogs
online. Flexible catalog integration methods support the needs of any seller at
any level of sophistication, and AI ensures product data accuracy and quality.

Explore Mirakl Catalog Manager



“Mirakl jumped out to us as the right partner. The technology is very robust, it
scales, it’s easy to integrate. Every person we interacted with at Mirakl was
very passionate about the marketplace model and making sure that we would be
successful.”

Thierry Hay-Sabourin
SVP eCommerce, Marketplace & Technology, Best Buy Canada



DRIVE RAPID DIGITAL GROWTH WITH THE MOST INTUITIVE, SCALABLE AND FLEXIBLE
TECHNOLOGY

Mirakl’s top priority is to support the scalability that businesses require with
the highest level of reliability. Mirakl is the only solution in the industry
that has a proven track record of managing 600M+ SKUs, 250M+ API calls and 1B+
inventory updates per day. Whether it’s marketplace, dropship, catalog
management, personalization, advertising or payments, Mirakl offers a composable
tech stack for modularity and simplicity. 

Learn about Mirakl's technology




ACCESS MIRAKL’S ECOSYSTEM OF QUALITY SELLERS AND PARTNERS

Mirakl has the largest and most robust ecosystem of curated sellers and partners
that help businesses launch and grow faster. Each seller must meet Mirakl’s
quality standards, ensuring a high level of service for your end customer.
Recruit and onboard third-party brands to your marketplace or dropship platform
90% faster through Mirakl Connect. 

Each Mirakl partner has a proven track record of fueling the success of top
platforms across industries. We partner with the best eCommerce vendors,
third-party technology companies, digital agencies and consultancies to support
all Mirakl clients in the successful development of their commerce business.

Learn about Mirakl's ecosystem



"Mirakl Connect has introduced us to some really wonderful brands that we have
been able to onboard quickly."

Sara Rodas
third-party merchandising, Madewell



THE WORLD’S MOST TRUSTED BRANDS CHOOSE MIRAKL


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 * 350+
   
   Mirakl-powered leading marketplaces


 * $6B+
   
   transacted on Mirakl-powered marketplaces in 2022


 * 50M+
   
   commercial orders accepted in 2022


 * 230M+
   
   products sold on Mirakl-powered marketplaces in 2022


 * 100%
   
   uptime during Black Friday week


 * 100K
   
   businesses selling on Mirakl-powered marketplaces




LATEST RESEARCH, NEWS & BLOGS


Blog

MADEWELL CREATES A CURATED RETAIL MARKETPLACE THAT CUSTOMERS LOVE

Sara Matasci
August 4, 2023

Launching an eCommerce marketplace allows brands to quickly expand their product
assortment, reach new customers, and drive revenue growth. But can this type of
overnight expansion be achieved without losing a brand’s identity or soul?
Madewell is proof that retailers can reap the rewards of a retail marketplace
while protecting their brand identity and curated experience. Madewell features
third-party marketplace sellers under its “Labels We Love” directory,
introducing new products and categories to their customers while maintaining a
unified brand aesthetic. This approach may be why marketplaces are gaining
momentum in particular among fashion retailers with high standards and specific
identities.Beth Herget, vice president of merchandising at Madewell, spoke with
Mirakl’s Chief Customer Officer Sophie Marchessou at the 2023 Platform Pioneer
Summit. Read on to learn about how Madewell prioritized brand identity and
customer experience in their enterprise marketplace strategy.How Madewell Drives
Customer Loyalty with an eCommerce Marketplace1. Provide a seamless shopping
experienceOne of Madewell’s top eCommerce priorities is maintaining a consistent
experience, rather than dividing the site according to first-party and
third-party products. “The goal is to make it feel seamless for the customer,
have it be a natural part of the journey, and have it be part of the world of
Madewell,” said Herget. This coherent experience helps Madewell maintain brand
loyalty even as they’re introducing new products and categories to their catalog
from partner sellers.2. Identify opportunities for expansionLaunching a retail
marketplace gave Madewell the opportunity to explore new product categories,
offering customers more of what they needed on a single site. But for Herget,
this approach to expansion also led to gains for the brand’s core products and
categories. “We quickly realized that the way we're really winning on our
marketplace is focusing on our core competencies, and on the categories that the
customer is naturally coming to us to shop,” said Herget. “We use it most
effectively in the categories that we sell well ourselves, and we’ve seen zero
cannibalization in our business.”3. Prioritize customer valuesBuilding a retail
marketplace isn’t about expanding by any means necessary. Madewell used their
marketplace strategy to invest in initiatives important to their customers.
“We’ve used the marketplace in interesting ways around some of our important
brand initiatives around community building,” said Herget. “We use it to power
one of our initiatives called Hometown Heroes, which is really in support of
small businesses and makers that couldn’t [reach this audience] otherwise.”4.
Maintain a clear identityHow does Madewell protect their brand while introducing
new sellers and products? The company maintains strict guidelines in terms of
photography and copy, ensuring that customers have a unified experience
regardless of whether they’re viewing an owned Madewell product or an item from
the “Labels We Love” line. “We have a very strong creative point of view, and I
think that’s a lot of the reason why we’re winning,” said Herget. "The Madewell
brand is a really special reason why we stand out in the marketplace.”Creating
the world of Madewell on a retail marketplaceFive years on from launching their
eCommerce marketplace strategy, Madewell stands out as a shining example on how
to succeed while staying true to your brand values. “The ultimate advantage for
marketplace is meeting the customer where they are,” said Herget. “It’s creating
the world of Madewell and the things that these customers are looking for.”Learn
how other retailers are fueling eCommerce growth with a marketplace.
News

MORE PRODUCTS, MORE BRANDS, MORE CHOICE: BABY BUNTING PARTNERS WITH LEADING
RETAILERS TO LAUNCH NEW ONLINE MARKETPLACE

August 2, 2023
Press release
Baby Bunting, Australia’s largest specialty maternity and baby goods retailer,
today announced the launch of its new online Marketplace – offering Australians
thousands more baby and children’s products from dozens of trusted retail
partners.Baby Bunting Marketplace allows customers to discover a broader range
of items from third-party sellers and purchase those products on the Baby
Bunting website.The initiative aims to ultimately triple the number of products
on the Baby Bunting website and expand the business into new product categories
– bringing more choices, brands and products to families.The Marketplace
launches with more than 5,000 new products from 20 partners, with plans to grow
significantly to offer more than 20,000 products from 150 retail partners in 12
months’ time. As the largest specialty baby retail website in Australia, Baby
Bunting will leverage Marketplace to drive growth, by expanding into new
categories and demographics using an asset-light strategy – increasing customer
lifetime value and retention.It also enables retail partners to significantly
grow revenue while delivering a world-class customer experience through the Baby
Bunting platform, and already features leading brands including Snuggle Hunny,
Ripe Maternity, Miss Amara Rugs and Aromababy.Baby Bunting Acting CEO Darin
Hoekman said extensive work has been done with global SaaS technology company
Mirakl to make the platform user and retailer friendly. “Our online Marketplace
will better serve and quickly respond to the needs of millions of Australian
families, in a highly scalable, agile and efficient manner,” Mr Hoekman
said.“Through partnerships with new, industry-leading sellers like Snuggle
Hunny, and the expertise from global marketplace leader Mirakl, we’re capturing
an opportunity to attract new customers and delight existing ones with more
support as their families grow.”Mr Hoekman said the marketplace would include
products from categories such as maternity, clothing, outdoor play, education,
toys and feeding – creating a leading online destination for baby and children’s
products.“At Baby Bunting, our purpose is to support growing families every step
of the way,” Mr Hoekman said. Snuggle Hunny owner and CEO Julie Mathers said
using Marketplace would be a boost for the business. “We've been really pleased
by our initial sales results and are excited about the further growth
opportunities this partnership brings to growing our brand and community,” Ms
Mathers said. “This partnership allows Snuggle Hunny to offer and promote our
full range to more parents and gift givers, who we know are already shopping at
Baby Bunting.” General Manager APAC and Global Delivery at Mirakl Tzipi Avioz
said Marketplace was designed to be easy to use for retailers and consumers
alike. “By partnering with Mirakl, Baby Bunting is developing a best-in-class
marketplace experience for its customers, while putting a strong foundation in
place for future efficient growth.”Sellers interested in participating in
Marketplace can learn more about the opportunities here.Contact: Kieran
Jones0421 031 900kieranj@bastionagency.com
News

MIRAKL ANNOUNCES A €100M REVOLVING CREDIT FACILITY TO FUEL GROWTH AND FINANCE
FUTURE ACQUISITIONS

August 1, 2023
Press release
Paris/Boston, August 1st, 2023, - Mirakl today announced the signing of a €100m
Revolving Credit Facility (RCF). The facility has been granted by five leading
global financial institutions. The RCF supplements Mirakl’s existing strong cash
position, built on the company’s controlled cash consumption following series D
and E fundraisings. The funds will be used to finance Mirakl's growth, in
particular by investing in its technology and completing acquisitions.Following
Mirakl’s latest Series E fundraising round of $555 million in 2021 - valuing the
company at over $3.5 billion - Mirakl is now strengthening its capacity to
invest in its growth. Mirakl has a strong track record of investment, both in
acquisitions and organic growth, such as the acquisition of Target2Sell, the
launch of its retail media business (Mirakl Ads) and its financial services
business (Mirakl Payout) which had generated more than $135 million in annual
recurring revenue (ARR).Adrien Nussenbaum, co-Founder and co-CEO of Mirakl said:
"This latest debt financing is an additional milestone demonstrating Mirakl's
financial strength and greater financial maturity. Through the RCF, we will be
able to carry out M&A transactions that will further strengthen Mirakl's
technological progress and the success of our customers' marketplaces.”Eric
Heurtaux, Group CFO of Mirakl: “We are proud to announce the signing of this
RCF, which reflects the confidence of our banking partners in supporting our
long-term growth strategy. This facility, with its flexible terms and
competitive conditions, provides us with additional financial resources to meet
our strong ambitions for growth and development."This RCF was obtained from a
pool of five lenders : BNP Paribas, HSBC, J.P. Morgan, Natixis and Société
Générale who took part in setting up this syndicated loan and act as mandated
arrangers and bookrunners. Redbridge Debt & Treasury Advisory acted as financial
advisor, Bredin Prat as legal advisor for Mirakl and Hogan Lovells acted as
legal advisors to the pool of banks. BNP Paribas acted as lead arranger and
documentation agent and Natixis as credit agent.About Mirakl Mirakl is a global
SaaS company that enables businesses to revolutionize the way they sell online.
Mirakl’s industry-leading suite of products accelerates profitable, sustainable
eCommerce growth through solutions in marketplace, dropship, supplier sourcing
ecosystem, supplier catalog management and pay-out, personalization, and retail
media. More than 400 of the world’s most trusted brands across retail and B2B
industries choose Mirakl’s award-winning technology, including Airbus,
Decathlon, Galeries Lafayette, Kroger, Leroy Merlin, Macy’s, Maisons du Monde,
MediaMarkt, Sonepar, Toyota Material Handling and Yves Rocher. For more
information: www.mirakl.com. Press contact Hugo Weber | MIRAKL External
Communications & Public Affairs Director, EMEAhugo.weber@mirakl.com - +33 6 33
53 50 19
Blog

KEY TAKEAWAYS FROM YEAR 1 OF THE MACY’S RETAIL MARKETPLACE

Sara Matasci
July 18, 2023

Platform business models aren’t just for digital-native retailers. Market
leaders across industries, from The Kroger Co. to 1-800-FLOWERS, are using
marketplaces to undertake a significant digital transformation, using new sales
motions and technology approaches to outpace more traditional
competitors. Macy’s Inc. stands out as one of the most iconic retailers in the
United States, and is leading from the front with the launch of its curated
digital marketplace in September 2022. The company’s innovative approach to
launching a digital marketplace has already drawn major attention and delivered
significant results.Macy’s Vice President of Marketplace, Josh Janos, sat down
with Mirakl co-CEO Adrien Nussenbaum at Mirakl’s 2023 Platform Pioneer Summit to
share more about what the iconic retailer has learned during the first year of
their retail marketplace. 4 Strategies to Build a Thriving Digital Marketplace1.
Commit to executive buy-in and cross-functional operationsFrom the beginning,
Janos recognized the need for a company-wide commitment to the marketplace
strategy. "I always say a marketplace that starts as someone’s side project is
going to stay as someone’s side project,” said Janos. “We spent a lot of time
talking to the executives in the organization, and we had 25 teams across Macy’s
working to implement the marketplace. This wasn’t just to pitch them on why the
marketplace is important, but also to listen and to understand their
concerns.”2. Capitalize on emerging partner brandsMacy’s set ambitious goals for
expanding their seller base, and they focused specifically on up-and-coming
brands to fuel the evolution of their digital marketplace. “We started in
September of 2022 with only a handful of sellers live, but by the end of the
fourth quarter we had 500 brands live on the marketplace,” said Janos. “We added
another 450 brands by the end of the first quarter of 2023, and we’re looking to
grow by about 2,000 brands this year in new categories, styles, sizes,
aesthetics, and demographics… We’re seeing a lot of opportunity to seek out
emerging brands online and make sure they understand that they can come into our
marketplace and learn from the experience. We’re really proud that those brands
eventually have the opportunity to move into our physical stores — we’re moving
one of our first brands to store this fall.” 3. Optimize across all channelsThe
guiding light for Macy’s is to work across channels to deliver the right product
to the right customer at the right time. “We’ve got a dropshipping model and now
we’ve got marketplace as well. On a day-to-day basis we’re thinking about how to
optimize our customer experience, our business operations, and our partner
relationships."“How does our customer want to shop at Macy’s, and how do we
bring them to the right channel? Where do we want to invest our inventory? What
are the preferences of our brands and our sellers? We use these questions to
optimize performance and opportunities for our 40 million customers, as well as
our vendors and sellers,” said Janos. 4. Deliver a consistent customer
experience. “When we set out to build a marketplace, we knew we needed to bring
an experience that was on par with what our customers already expected from
Macy’s,” said Janos. “We know that we have omnichannel shoppers, and they want
to have the flexibility to be able to return things in store. When we look at
customers that are purchasing marketplace products, their average order value
and units per transaction are about 50% higher than those who don’t purchase
marketplace products. We’re seeing very highly engaged customers who are really
loving the different options we’re giving them.”The Macy’s retail marketplace
sets the course for long-term growthOne year later, Janos and the Macy’s team
are blown away by the rapid growth that they’re already seeing with their retail
marketplace. “We grew 50% from Q4 2022 to Q1 2023. There’s not a lot of times in
a merchant’s or retailer’s career where you can say you’ve done 50% more in Q1
than you did in Q4, but that’s the growth trajectory of the marketplace model.” 

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