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WAYS TO INCREASE YOUR ENJOYMENT (AND RESULTS) FROM CO-MARKETING PROGRAMS

Date: Thursday, January 18, 2024
Time: 2:30 - 3:00 PM ET 

Register

Though as much as 82% of B2B leaders planned to increase the number of partners
on their rosters, and nearly 70% also planned to boost their channel program
budgets over the course of 2023 (based on a 2022 Channel Study), for the tech
sector, this picture didn’t necessarily pan out as expected. Many vendors
reorganized their programs, leading some partners to feel left out.

So, if you’re a tech solution provider and work with one or more vendors as a
“business partner” or “reseller,” join this 30-min session to get some
refreshing ways to lower frustration and improve results when working with
vendors’ ever-changing co-marketing programs. Take advantage of time with the
partner marketing experts at Change3 and Lumo Consulting as they discuss tips
and tricks on how to jump through vendor hoops more easily, as well as ways to
augment your marketing and lead generation ideas.

Plus, get a sneak peek of the research from BeTechly’s Co-Marketing Impacts
Study.  If you’re in tech, take part in this benchmarking study before the
event, to qualify for a eGift card reward (Terms and conditions
apply): https://betechly.com/comarketing-impacts/.     


WHAT YOU’LL DISCOVER AT THIS EVENT           

 * How to streamline the administrative process related to co-marketing program
   claims
 * Tips on how to best stay in compliance with changing Terms & Conditions for
   these programs
 * Ideas on how to create flexible marketing programs that can accommodate
   various co-marketing activities and brands, while still remaining strategic
   for yours      


FEATURED EXPERT: KNEKO BURNEY MILLER, CEO CHANGE3

Sharing knowledge and experience gained from serving clients in telecom,
technology and B2B for nearly three decades, Kneko has researched the business
buying process for years. She’s personally been involved in hundreds of market
research studies with tens of thousands of decision-makers around the world over
the course of her career, and this provides a basis for her work as the head of
a leading B2B marketing agency.     

Learn More Get Connected

 

TAKE PART IN BETECHLY'S


EXPERT CONNECT DISCOVERY SERIES



Gain fresh insights from leading tech experts during our brief, candid live
webinar discussions. Regardless of your function or level, our Discovery Series
events are designed to be useful and engaging for all participants in a
quick-and-dirty format. Lasting just 30 minutes, plus Q&A, you’ll walk away with
a host of new data, ideas and key findings to guide your business tech decisions
now and in the future!

Discover Our Events

 




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