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Text Content

 * Why SegMetrics
   
   THE SEGMETRICS DIFFERENCE
   
   Learn how SegMetrics optimizes your marketing
   
   INDUSTRY SOLUTIONS
   
   Discover how SegMetrics fits your business
    * Infoproducts
    * Ecommerce
    * SaaS
    * Agencies

 * Product
   
   MARKETING OPTIMIZATION SOLUTIONS
   
   
   
   ACCURATE AD ATTRIBUTION
   
   Get your real RoAS over all your campaigns
   
   
   FULL FUNNEL OPTIMIZATION
   
   Discover what turns leads into customers
   
   
   CUSTOMER JOURNEY TRACKING
   
   Understand what turns curious to customer
   
   
   CUSTOMER LTV
   
   Visualize how customers increase in value
   
   
   ESSENTIAL REPORTING
   
   Your one-stop optimization dashboard
   
   POWERFUL ANALYTIC FEATURES
   
   
   
   ADVANCED SEGMENTATION
   
   Filter customers by any action or data
   
   
   CUSTOM REPORTING DASHBOARDS
   
   Build & share reports with your team
   
   
   MOF ENGAGEMENT ANALYTICS
   
   Optimize engagement throughout the funnel
   
   
   VISITOR TRACKING & IDENTIFICATION
   
   Go beyond with advanced fingerprinting
   
   
   NATIVE INTEGRATIONS
   
   Connect 100+ of the tools you already use
 * Pricing
 * Resources
   
   HELP CENTER
   
   Support and product documentation
   
   
   SEGMETRICS UNIVERSITY
   
   Online Optimization Courses
   
   
   API REFERENCE
   
   Reporting & Data API for Developers
   
   
   BLOG & LEARNING
   
   Get the latest on improving your marketing
   
   
   NEWSLETTER
   
   Marketing tips and resources in your inbox
   
   
   DONE-FOR-YOU SETUP SERVICES
   
   Work with our marketing optimization experts
   
   
   DONE-WITH-YOU SETUP + OPTIMIZATION
   
   Optimize your marketing for higher returns
   
   
   TECHNOLOGY PARTNER DIRECTORY
   
   Find your new technology partner
   
   
   AGENCY PARTNER DIRECTORY
   
   Explore our SegMetrics agency partners
 * Agencies
   
   SEGMETRICS FOR AGENCIES
   
   Advanced analytics & reporting for agencies
   
   
   AGENCY PARTNER DIRECTORY
   
   Join our directory of trusted agency partners
   
   
   BOOK YOUR AGENCY DEMO
   
   See how SegMetrics can optimize your clients‘ marketing

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UNCOVER HOW YOUR MOST PROFITABLE CUSTOMERS FIND YOU

$2.1k

SegMetrics’ actionable marketing insights uncover where your customers come from
and how they navigate through your sales funnel.

Optimize every stage of your funnel, from ad clicks to repeat purchases, so you
can focus on maximizing lifetime revenue.

Start Your 14-Day Free Trial
Schedule a demo
$2.1k

HOW SEGMETRICS WORKS


GET ANSWERS TO QUESTIONS ABOUT YOUR FULL MARKETING FUNNEL



When your data is fragmented, it can be difficult to find answers to important
questions about your marketing funnel — like which of your ads are generating
new contacts with the highest LTV after 3, 6, or 12 months.

SegMetrics connects your data from your marketing tools, including ad platforms,
email systems, and payment providers. Visualize your customer journeys, and
optimize your funnel from ad click to purchase.

Watch the Video

Trusted by 3,000+ Digital Marketers and Advertising Agencies



“It’s not enough for us to just track our ads right after the first click
because someone may convert 6 months later. SegMetrics has made a huge
difference in our ability to track what we are actually getting from our paid
ads. We can even track the impact individual salespeople are having during the
sales process.”

— Brendan Dubbels — Senior Partner Manager, Ontraport

“SegMetrics is perfect for digital training businesses like ours. Since
switching to SegMetrics, we’ve been able to rely on our dashboard in ways we
just couldn’t with ‘the other guys’.”

— Joanna Wiebe — Founder, Copyhackers 



UNLOCK MARKETING INSIGHTS


PERSON-BASED AD AND
PURCHASE TRACKING


PERSON-BASED AD AND PURCHASE TRACKING



SegMetrics’ ad attribution traces your customer’s journey, from initial ad click
to repeat purchase, revealing which of your ads are your real money-makers.

Then, our intelligent ad optimization systems send the ad platforms the data
they need to bring you more high quality traffic. Even if a sale happens after a
long nurturing sequence , we’ll tell the ad AIs so they’ll learn from the
conversion.

Optimize With Advanced Ad Attribution

CUSTOMER JOURNEY TRACKING


GO BEYOND REPORTING ON TRAFFIC AND WEAK WEB-BASED GOALS

Web-based analytics show you which traffic sources fill your funnel with leads
or trials, but those tools can’t always tell you if those contacts become
customers.

With SegMetrics, track your leads and customers through their middle-of-funnel
steps like nurture sequences, webinars, demo calls, and free trials.

Start Your 14 Day Free Trial


FEATURES FOR EVERY FUNNEL

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even
through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of
every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with
advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories,
showing you every step they’ve taken

Lifetime Value Attribution

Attribute every purchase back to the source. 7D Tracking measures your LTV, even
through the longest funnels

Order Value Maximization

Find the best upsells and cross-sells for each lead type, with full tracking of
every purchase and subscription

Nurture Step Optimization

Optimize your emails, webinars, and consultations for each customer type with
advanced segmentation

Customer Journey Tracking

Discover the paths your best customers take with transparent contact histories,
showing you every step they’ve taken


FEATURES FOR EVERY FUNNEL

Start Your 14-Day Free Trial


PEOPLE-CENTRIC SEGMENTATION


FILTER YOUR CONTACTS
WITH EVERY ACTION
AND ATTRIBUTE


FILTER YOUR CONTACTS WITH EVERY ACTION AND ATTRIBUTE



SegMetrics syncs with your email marketing platform or CRM, enabling
people-centric segmentation. You can filter by custom fields and tags to
identify contacts who have:

 * Clicked on an ad
 * Attended a webinar
 * Took part in a sales call
 * Subscribed to or clicked an email sequence
 * Expressed a preference for cats, dogs, or octopuses

If you track any action or attribute in your CRM for your contacts, SegMetrics
can filter your people based on it.

Explore People-Centric Segmentation


MARKETING DATA AT YOUR FINGERTIPS


JOIN UP DATA FROM YOUR FAVORITE AD PLATFORMS, MARKETING TOOLS, PAYMENT
PROCESSORS, AND CRMS


JOIN UP DATA FROM YOUR FAVORITE MARKETING TOOLS



SegMetrics connects to your existing marketing tool suite and services to
instantly connect your historical and incoming data.

Follow your leads through every step of their journey with our library of 90+
marketing integrations. Connect your ad platforms, email systems, payment
processors, and more.

Unleash 90+ Marketing Tool Integrations

LTV ATTRIBUTION OVER TIME


TRACK CUSTOMER LIFETIME VALUE THROUGH YOUR ENTIRE FUNNEL



SegMetrics tracks the lifetime value of your contacts through even the longest
middle-of-funnel nurture sequences.

With SegMetrics, each person’s event and transaction history is tied back to
their contact record. Purchases (or off-site transactions) are tracked back to
them, whether they’re months or years later.

Enhance Lifetime Value Attribution



OPTIMIZE YOUR MARKETING
WITH OUR ULTIMATE GUIDE TO FUNNELS

Finally, a step-by-step guide that walks you through creating and optimizing
your automated marketing funnels. Get free, instant access now!

First Name
Email

Yes! Show me the Guide


GET INSIGHTS WITH PREBUILT DASHBOARDS AND REPORTS FOR YOUR TOP, MIDDLE, AND
BOTTOM OF FUNNEL


What is the LTV from each ad campaign?
Where are people dropping out of my funnel?
What are the KPIs for my subscription product?



Explore Pre-Built Dashboards
Explore Pre-Built Dashboards And Reports
CUSTOMIZABLE DASHBOARDS


ANALYZE ALL YOUR
MARKETING DATA FROM
ADS TO POST-PURCHASE


ANALYZE ALL YOUR MARKETING DATA FROM ADS TO POST-PURCHASE



Every aspect of your marketing — email clicks, downloads, page visits, and more
— affect the likelihood of a contact becoming a customer.

SegMetrics breaks down which actions lead to sales, so you can fine-tune your
funnel.

Dig into your marketing data with flexible reports, then build ideal overviews
for you, your client, or your team with our custom dashboards.

Fuel Full Funnel Optimization

“SegMetrics is the tracking and analytics software we didn’t know we needed. It
has helped us make data- driven decisions and took the guesswork out of where
our opportunities for growth are. Anyone that wants to track their ad spend and
analyze their business data properly should be using SegMetrics. It’s truly one
of a kind!”

— Santo Cozzolino — Agilize Consulting



“SegMetrics is the tracking and analytics software we didn’t know we needed.It
has helped us make data-driven decisions and took the guesswork out of where our
opportunities for growth are. Anyone that wants to track their ad spend and
analyze their business data properly should be using SegMetrics. It’s truly one
of a kind!”


— Santo Cozzolino — Agilize Consulting

Start Your 14-Day Free Trial
OFFLINE AND ONLINE CONVERSION TRACKING


CAPTURE EVERY CONVERSION, NO MATTER WHERE IT HAPPENS



With SegMetrics’ comprehensive conversion tracking, track every conversion that
matters to your business, from online purchases to in-store sales captured by
your CRM and even deals sealed over phone calls.

By accurately tracking online and offline conversions, you’ll be able to
optimize your campaigns and make data-driven decisions.

Supercharge Your Conversion Tracking

Customer and Community Voices


JOIN 3000+ HAPPY MARKETERS
AND ADVERTISING AGENCIES


Barry Hott@binghott
Read More
“I don’t care what people use, but think everyone should use something more than
basic GA data.”

Michelle Araiza@mktg_mindset
Read More
“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of
actionable tips to improve, automate, use data, and optimize your marketing
funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new
goals to make me a better marketer!”

Wynne Pirini
Read More
“Reality is a LOT messier than these seductively simple funnel diagrams! These
days, we are spoiled for choice with some very cool tools doing attribution
modeling. The ones I get asked about most often include SegMetrics.“

Neil ShapFounder, Linx Digital
Read More
“SegMetrics is the best tool to track your ads performance”

Kasim Aslam, CEO, Solutions_8@kasimaslam
Read More
“Start measuring your performance in a third-party tool (not the ad platform,
like Google)... SegMetrics has a solid reputation.”

Gustavo Paniagua Head of Marketing, Slidebean
Read More
"Attribution could be, easily, the most challenging (tedious) part of my job,
but the way SegMetrics figures which campaigns are having an impact on our
revenue is something we were missing with the other tools we were using. As a
marketing person, I’m thankful"

Zach Moreno@ZachInSpace
Read More
"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"

Brennan Dunn@brennandunn
Read More
"Set up another client on SegMetrics today. Love, love, love being able to break
down subscriber values by all the zero-party survey data we're tracking! It's
simple to create reports once you have survey data attached to subscribers."

Christian Lovrecich@clovrecich
Read More
“One thing SegMetrics has which caught my attention right away is that it tells
you the average time it takes for someone to buy, and it tracks their every move
before hand.”

Liana Ling@theleadgenqueen
Read More
“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track
and measure your marketing success.”

ConvertKit
Read More
"Check out SegMetrics."

Edward Haskins
Read More
“I recommend SegMetrics. I love that you can slice and dice everything and add
it to a custom report. You can also segment by Tag as well as when that Tag was
applied.”

Troy Buckhold
Read More
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably
going to save $10k/month instantly.”

Reuben Gamez
Read More
“SegMetrics is good”

Robby Miles@RobbyMiles
Read More
"Using Segmetrics with some of our clients has been eye opening (for us and
them). So nice to have the real data to work from."

˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
Read More
"We integrate with SegMetrics now for those who want more advanced data. Team
there is boss."

Jim Hamilton@realjimhamilton
Read More
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like
SegMetrics. That’s the only way to get attribution you can trust. Especially if
you’re marketing a high-ticket offer w/ a longer sales cycle”

Stephen Hutson@stephen_hutson
Read More
"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The
software is built with the infoproduct industry in mind. And the founder, Keith
Perhac, knows his stuff."

Aaron ParkinsonAgency Owner & CEO, 7 Mile Media
Read More
"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got
about 40 or 50 clients at any given time. We know SegMetrics well, and we know
that every agency is trying to accomplish the same thing, which is make more
sales."


UNCOVER YOUR HIGH-VALUE CHANNELS AND LEAD SOURCES WITH SEGMETRICS

Go beyond faceless metrics and top of funnel attribution.

With SegMetrics, you’re doing more than counting clicks; you’re getting a clear,
actionable view of where your individual customers are coming from and how they
move through your marketing funnel.

Then scale what works and kill what doesn’t.

Start Your 14-Day Free Trial


CUSTOMER VOICES

SegMetrics has helped us get way more value out of our marketing and provided
reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and
subscriber data, SegMetrics will show you.

Evan Tardy

PRODUCT

 * Pricing
 * View 100+ Integrations
 * Partner Directory
 * SegMetrics for Agencies
 * Become an Agency Partner
 * Become an Affiliate
 * Start Your Free Trial

LEARN MORE

 * Building Quizzes that Convert
 * Calculate Lead Value
 * Ultimate Tagging Guide
 * Alternative to Google Analytics
 * Alternative to Hyros
 * SegMetrics vs Hyros Pricing
 * Technology Partner Directory
 * Customer Testimonials
 * Articles
 * Marketing Newsletter

SUPPORT

 * Help Center
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 * System Status
 * Changelog
 * Contact Us

COMPANY

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