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MANAGER - MARKETING

Sony Pictures
4.5

23 Reviews
8 - 10 years
Not Disclosed
Mumbai
Send me jobs like this
Posted: 30+ days agoOpenings: 1Applicants: 714
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Manager - Marketing
Sony Pictures
4.5

23 Reviews
Send me jobs like this
Apply


JOB DESCRIPTION

BEHAVIORAL COMPETENCIES

 * Understanding of content
 * Understanding of preferences and consumption pattern of consumers
 * Data interpretation and analysis skills
 * Understanding of marketing concepts and techniques
 * Leveraging facets of technology for digital marketing

 * Business acumen
 * Stakeholder management
 * Vendor management
 * Communication
 * People management
 * Learning Agility
 * Innovation



AREAS OF RESPONSIBILITY

1 Devising brand strategy

 * Create external and internal brand strategy basis annual calendar, content
   portfolio, new shows planned, allocated budget, competition, and brand equity
   in alignment with overall channel content backed by research and data
 * Develop a strategy for effective use of digital as marketing tools

 * Subscription Targets
 * Revenue Targets

2 Marketing, digital media and PR

 * Ensure optimization of platform’s brand equity as per the marketing and
   business plan by deployment of new and evolving modes of marketing
 * Conceptualize the marketing proposition of new shows, develop plans and
   translate the same into creative and promos and its effective deployment in
   media, outdoor and digital formats to ensure maximum reach of the new show
 * Guide and support team members in handling digital and social media
   engagements (Facebook, Twitter, etc.) for the channel
 * Ability to leverage the second screen (mobile) for devising newer ways to
   market.
 * Manage big and marquee events and marketing campaigns, and support team
   members in managing similar initiatives of medium to small size
 * Provide inputs on and assist team members in effective liaising with media
   and other external agencies to maintain and enhance channel brand positioning
 * Manage and support team members in driving strategic tie ups and
   partnerships, creation of brand IPs, and brand activations, and other
   branding and PR initiatives
 * Brand equity
 * Subscription targets
 * Engagement rate
 * Media coverage
 * Adherence to budget
 * Show openings
 * Advertising value equivalent
 * Brand Recall

3 Manage vendor relations

 * Constantly scout the market to keep tab of the marketing landscape, USP of
   marketing, creative, media, and ad agencies
 * Identify marketing agencies based on their strengths and the events
   requirements
 * Manage relations with existing vendors (Marketing and Creative Agencies, Ad
   Agencies, Event Management Agencies, etc.)
 * Evaluate performance of vendors during campaigns and provide feedback as
   required

 * Effective budget utilization
 * Identification of the right vendor

4 Managing team performance

 * Track team performance at an overall and individual level and provide
   support/ guidance wherever required to ensure achievement of yearly plans
 * Manage effective resource allocation, enhance the capability quotient of team
   members and drive higher team engagement through appropriate HR interventions

 * Team engagement score
 * Attrition
 * Capability Building for Succession Planning









Role: Head - Marketing,
Industry Type: Film / Music / Entertainment,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: PG Diploma in Electronics
Key Skills
Digital mediaBrand positioningEvent managementSocial mediaAd salesResource
allocationDigital marketingStakeholder managementchannel businessIPS



ABOUT COMPANY

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group
Corporation. SPEs global operations encompass motion picture production and
distribution; television production and distribution; digital content creation
and distribution; worldwide channel investments; home entertainment acquisition
and distribution, operation of studio facilities; development of new
entertainment products, services and technologies; and distribution of filmed
entertainment in more than 130 countries.
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REVIEWS

Read all 23 reviews
Senior Marketing Manager - SonyLIV in Mumbai Subur...
Anonymous
26 May 2022
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The brand did good on ur cv
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